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  • CRM PRESENTATION HIGHLIGHTS CUSTOMER RELATIONSHIPS

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    This document provides an overview of a presentation on customer relationship marketing. It begins with an introduction to the topic and contents which will be covered, including what CRM is, the importance of CRM, the advantages of CRM, and a conclusion. It then defines relationship marketing and contrasts it with transactional marketing. Several key points on the importance of relationship marketing are outlined, such as building brand loyalty, understanding loyal customers, and sustaining profitable growth. Finally, the advantages of customer relationship marketing are discussed, including increasing profits through relevant offers, creating higher loyalty and retention, and assisting with cross-selling efforts.

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    Customer Relationship Marketing

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    CRM - Copy

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    This document provides an overview of a presentation on customer relationship marketing. It begins with an introduction to the topic and contents which will be covered, including what CRM is, the importance of CRM, the advantages of CRM, and a conclusion. It then defines relationship marketing and contrasts it with transactional marketing. Several key points on the importance of relationship marketing are outlined, such as building brand loyalty, understanding loyal customers, and sustaining profitable growth. Finally, the advantages of customer relationship marketing are discussed, including increasing profits through relevant offers, creating higher loyalty and retention, and assisting with cross-selling efforts.

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    14 views16 pages

    CRM PRESENTATION HIGHLIGHTS CUSTOMER RELATIONSHIPS

    Uploaded by

    bijshola
    This document provides an overview of a presentation on customer relationship marketing. It begins with an introduction to the topic and contents which will be covered, including what CRM is, the importance of CRM, the advantages of CRM, and a conclusion. It then defines relationship marketing and contrasts it with transactional marketing. Several key points on the importance of relationship marketing are outlined, such as building brand loyalty, understanding loyal customers, and sustaining profitable growth. Finally, the advantages of customer relationship marketing are discussed, including increasing profits through relevant offers, creating higher loyalty and retention, and assisting with cross-selling efforts.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
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    of 16

    PRESENTATION

    ON

    CUSTOMER RELATIONSHIP MARKETING


    BY BIJU C GEORGE

    CONTENTS
    What is Customer Relationship Marketing Importance of CRM (Why CRM is needed) Advantages of CRM Conclusion

    Customer Relationship MARKETING

    What is Relationship Marketing ?


    Relationship marketing is a strategy designed to foster customer loyalty, interaction and long-term engagement. Relationship marketing is designed to develop strong connections with customers by providing them with information directly suited to their needs and interests and by promoting open communication.

    Relationship Marketing
    It is a marketing strategy in which a company seeks to build long-term relationships with its customers by providing consistent satisfaction. Relationship marketing contrasts with Transactional Marketing TM is a business strategy that focuses on single, "point of sale" transactions. The emphasis is on maximizing the efficiency and volume of individual sales rather than developing a relationship with the buyer.

    Importance of CRM (Why CRM is needed)

    Importance of Relationship Marketing


    Every consumer wants to be heard, and they will reward companies who show an interest in building strong client relationships.

    Importance of Relationship Marketing


    Building Brand Loyalty Help to understand loyal customers. (A loyal customer can be nine times as profitable as a disloyal customer)

    Importance of Relationship Marketing


    In the face of diminishing returns from other marketing waves, including mass marketing, targeted marketing and global marketing, CRM will be necessary to sustain profitable growth.

    Importance of Relationship Marketing


    Customer relationship marketing is a more deliberate approach to delivering the right products to the right customer at the right time, based on market data and informationincluding purchase history, personal information, channel preferences, and any other data an organization has been successful in collecting.

    Advantages of Customer Relationship Marketing

    Advantages of Customer Relationship Marketing


    The focus of relationship marketing is on developing long-term relationships with new and existing clients, and improving corporate performance through customer loyalty and retention. Save money by marketing only to customers who are likely to respond.

    Advantages of Customer Relationship Marketing


    Increase profits by making relevant offers to those who need, want and can afford your products. Create higher loyalty, retention, referral, spending rates and profits by building relationships with your best customers.

    Advantages of Customer Relationship Marketing


    Customer relationship marketing is also the perfect tool to assist with cross-selling. By tracking which services your customer is using at a certain time, your company will be able to schedule marketing efforts to match the appropriate client needs at just the right time. The result is a more successful marketing effort.

    Conclusion

    CRM- Conclusion
    The Customer Relationship Marketing model, unlike its predecessors, steers marketers and their customers into a mutually beneficial dialogue. The marketer proposes; the customer disposes. And it is more than coincidental that the latter has always been the privilege of a boss.

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