Ad Age5 min readTech
Google Engineers Refused To Build A Security Tool To Win Military Contracts
Earlier this year, a group of influential software engineers in Google's cloud division surprised their superiors by refusing to work on a cutting-edge security feature. Known as "air gap," the technology would have helped Google win sensitive milita
Ad Age2 min read
Intel CEO Brian Krzanich Resigns After Relationship With Employee Is Revealed
Intel removed Brian Krzanich as chief executive officer after the chipmaker learned he had previously had a consensual relationship with an employee, a violation of the company's policies. Chief Financial Officer Robert Swan was made interim CEO whil
Ad Age5 min readTech
Reaching Consumers With Video: The Interruptibility Myth
In the advertising industry we often get stuck in our own world of platforms, data, GRPs, etc., and lose sight of how real humans are consuming media and reacting to advertising formats. To help ground us on the current state of video advertising, we
Ad Age2 min readTech
It's Not TV, It's Instagram: New App Built For Longer Video
Instagram is taking on TV and YouTube with a new property called IGTV, where videos can run up to an hour long. Instagram revealed the video platform in San Francisco on Wednesday, at an event attended by web celebrities like gamer Tyler Blevins, als
Ad Age2 min readPolitics
'Welcome To America': Time Cover Story Asks 'What Kind Of Country Are We?'
In the wake of outrage over the Trump Administration's family separation policy, Time's latest issueon newsstands Fridayserves up a series of essays and reports on what the newsweekly calls "a referendum on core American values." In a piece headlined
Ad Age4 min readSociety
Marketers Push Their Gender-equality Efforts Out Onto The Cannes Stage
Just a few weeks ago, the Cannes schedule looked sparse on gender-equity panels, which seemed odd given the subject's prominence in cultural and industry conversation this year. That changed in a hurry as plans not ready to be announced a few weeks a
Ad Age1 min read
P&G Names Buchholz Chief Communications Officer In Reorganization
Procter & Gamble Co. has bumped up Craig Buchholz to the new role of chief communications officer as part of a reorganization that also combines brand and corporate communications duties, and elevates other executives to vice president. Buchholz will
Ad Age5 min read
Mark Read, Contender For Sorrell's Old Seat: WPP 'Clearly' Needs A New Beating Heart
Wunderman Global CEO Mark Read was thrust into the spotlight in April, when WPP announced that CEO Martin Sorrell was stepping down amid an unspecified allegation and that Read and his colleague Andrew Scott would step in as chief operating officers.
Ad Age4 min read
Wednesday Wake-Up Call: 'Modern Family' producer blasts Fox, Comedy Central's satirical Trump 'library' wins at Cannes
Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app. What people are talking a
Ad Age2 min read
Conagra, Shifting Its Marketing Approach, Drops DDB
Conagra Brands has stopped working with DDB Chicago, which had been one of its biggest creative agencies. Both Conagra and Omnicom Group's DDB confirmed they parted ways. Neither elaborated on the reason for the split, which ends, for now, at least,
Ad Age2 min read
Q: Things That Mimic HQ Trivia. A: What Are Facebook's New Game Shows?
Facebook is getting into the digital game-show business with new live video features. BuzzFeed, Insider and Fresno, a digital video production company, will be the first to try out the interactive features in live shows. Facebook is calling it the "g
Ad Age2 min readPolitics
Some Airlines Refuse To Fly Separated Migrant Children
UPDATE: Late Wednesday afternoon, President Trump signed an executive order that addresses the separation of children from their families. Amid mounting social pressure, some airlines are speaking out about the Trump administration's "zero tolerance
Ad Age3 min read
Disney Ups Fox Bid To $71.3 Billion
21st Century Fox on Wednesday announced it has received a significantly enhanced acquisition agreement from the Walt Disney Co. that not only tops Comcast's counteroffer of a week ago, but includes a cash component. Disney's sweetened offer for Fox's
Ad Age4 min read
Marketer's Brief: Remember Crystal Pepsi? Coke finally answers --in Japan
Welcome to the latest edition of Marketer's Brief, a quick take on marketing news, moves and trends from Ad Age's reporters and editors. Send tips/suggestions to eschultz@adage.com. Thursday isn't just the summer solstice, it's National Selfie Day, w
Ad Age3 min read
With Or Without You: Despite USA's Absence, World Cup Still Draws A Crowd
More often than not, Americans who say they have no use for the world's most popular sport will cite the prevalence of matches that end in a draw. But as much as ties may be antithetical to our national sensibilities, the TV ratings for the 2018 FIFA
Ad Age3 min read
McDonald's And Comedy Central Campaigns Take Grand Prix For Outdoor
McDonald's minimalistic "Follow the Arches" campaign with Canadian agency Cossette and Comedy Central's Donald J. Trump Presidential Twitter Library snagged Grand Prix awards for outdoor at the Cannes Lions International Festival of Creativity, which
Ad Age3 min read
Here's What The Salesforce Deal With Google Analytics 360 Means For Marketers
Perhaps the most celebrated person at this year's Salesforce Connections annual event was not someone famous, well-known in creative circles or a highly touted CMO. It was Kristin Bond, director of email marketing operations at Girl Scouts USA. Bond
Ad Age2 min read
'Modern Family' Producer Threatens To Leave Fox Over 'Disgust' With News Division
"Modern Family" co-creator Steve Levitan threatened to leave 21st Century Fox's TV studio, saying that he's "disgusted" by the company's ties to Fox News. Levitan, who serves as executive producer of the hit sitcom, said on Twitter that he would see
Ad Age2 min read
Verizon Stops Selling Location Data To A Prison Contractor After Outcry
Verizon Communications has stopped selling data to a company that was pinpointing the location of customers' phones, responding to an outcry over actions by a prison contractor. The largest U.S. wireless carrier announced the move in a letter to Sena
Ad Age3 min readTech
IBM And Mediaocean Launch Blockchain Pilot With Big Marketers Aiming To Cut 'Ad-tech Tax'
IBM iX is joining with Mediaocean to pilot a blockchain network for media deals involving Unilever, Kimberly-Clark Corp., Pfizer, Kellogg and its IBM's own Watson. The pilot aims to improve transparency, fight fraud and get make-goods done more quick
Ad Age1 min read
Goodby Is Out With Its First BMW Ad Since Winning The Account In March
Goodby, Silverstein & Partners channels Albert Einstein in its first work for BMW since winning the account in March. The ad, "Relativity," promotes the brand's "Summer On" sales event. Shots of roaring BMWs mingle with summer scenes as a voiceover l
Ad Age1 min read
Seth Meyers: Trump Is 'Trying To Gaslight The Country' Regarding His 'Monstrous' Family Separation Policy
A Comcast shareholder recently complained to Comcast CEO Brian Roberts about Seth Meyers, whose "A Closer Look" commentaries air on NBC's "Late Night" (Comcast owns NBC Universal). What Meyers has to say about President Trump is "un-American and bord
Ad Age3 min read
McDonald's And Comedy Central Campaigns Take Grand Prix For Outdoor
McDonald's minimalistic "Follow the Arches" campaign with Canadian agency Cossette and Comedy Central's Donald J. Trump Presidential Twitter Library snagged Grand Prix awards for outdoor at the Cannes Lions International Festival of Creativity, which
Ad Age5 min read
Marketing Needs To Be More Than A Coat Of Paint
It's inevitable that a new chief marketing officer will launch a new campaign within 18-months of taking the marketing helm. In many cases, this new work will be no more effective than previous messages, simply because it's like a new coat of paint o
Ad Age3 min read
Mekanism Brings Together A Roster Of Agencies For Diversity Moonshot
In the last century, the Apollo program directed the resources of disparate, sometimes competing government agencies toward a common goal none of them could have envisioned achieving on their own: walking on the moon. As namesakes go, it's a lofty on
Ad Age2 min read
This LLBean Campaign Brings New Meaning To Out Of Office
Just because you're at work doesn't mean you can't be outside. At least, according to a new campaign that gives new meaning to "out-of-office" from LLBean, the 106-year-old retailer. As part of the "Be an Outsider" campaign the brand introduced last
Ad Age1 min read
'This Is Not Just Another Box,' Pinterest Exec Says Of New Offering With FabFitFun
These days, it seems like every brand has a box, and now Pinterest does tooand it's so limited that there's only one (it's not a recurring subscription). The digital scrapbooking company is teaming up with women's lifestyle brand FabFitFun on the "Pi
Ad Age1 min read
Remotely Entertaining: Should Marketers Care About App 'Addiction'?
The average smartphone user checks their apps a whopping 88 times a day, according to new research from Hearts & Science and Omnicom Media Group RISEand it seems to be affecting more than attention spans. The agency's three-part study looked at mobil
Ad Age2 min read
Small Agency, Big Idea: DIKO helps Rumpl get Portland AF
Ahead of Ad Age's Small Agency Conference in L.A. on July 17-18, we're be turning the spotlight onto standout work from the industry's tiny but mighty creative players. We continue with 3-person Austin shop DIKO, which helped blanket startup Rumpl re
Ad Age6 min read
'Gawker For Good' Strategy Is So Crazy It Just Might Work (or Not)
Gawker is known for many things, but feel-good stories and a brand-safe environment are not among them. Kevin Lee, executive chairman and co-founder of Didit, a full-service digital agency that specializes in search, is considered to be a leading can
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