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Good to Great: Why Some Companies Make the Leap…and Others Don’t

10 minutes
Discover the simple principles any organization can follow to go from “good” to “great.”

There are a lot of good companies, schools, and nonprofits — but there are few truly great ones. Why? Because it’s so easy to be adequate that there’s not enough incentive to be great. In “Good to Great,” Jim Collins makes a compelling case that being great does not require any more effort than being good. There are certain principles of greatness, and in this Snapshot, you’ll learn how to apply these principles to your own life.

Read this Snapshot if you:

  • Want to take your company, school, or nonprofit to the next level
  • Yearn to do meaningful work in the world
  • Are an investor looking for truly great companies that will grow for years
What is a Snapshot?Learn More

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