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Traction: How Any Startup Can Achieve Explosive Customer Growth

Key insights from Gabriele Weinberg and Justin Mares'

Traction: How Any Startup Can Achieve Explosive Customer Growth


Key insights from Gabriele Weinberg and Justin Mares'

Traction: How Any Startup Can Achieve Explosive Customer Growth

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Length:
7 minutes

Explore insider secrets for harnessing the power of internet marketing.

For your business to thrive, you must build a steady customer base — but how do you let potential customers know what you have to offer? Some of today’s most effective advertising campaigns take place online across various media platforms, including videos, blogs, and social media posts. In this Snapshot, you’ll learn how to cultivate your company’s presence across multiple “traction channels” and figure out which ones work best for you in reaching new customers.

Read this Snapshot if you:

  • Are an entrepreneur who wants to take your marketing strategy to the next level
  • Want to know how to expand your customer base rapidly
  • Are looking for ways to make your business stand out from the crowd
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Introduction

The best way to improve your small business’ chances of success is traction. Traction allows you to gain ground in your market and attract customers (and investors) to your venture. It can mean increased downloads of your app, skyrocketing revenues, and growing numbers of transactions. However, traction can be slow to produce and must be worked at from multiple angles. But once you start getting a steady stream of new customers, you’ll be amazed at how quickly momentum builds. The key is creating an actionable traction strategy that involves marketing across multiple channels...

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