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Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising

Key insights from Ryan Holiday's

Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising


Key insights from Ryan Holiday's

Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising

ratings:
Length:
9 minutes

You can grow your company on a shoestring budget and create a product that everyone loves.

Traditional marketing approaches are costly and ineffective. As a result, companies are embracing a new, cheap, and efficient approach to scaling their businesses: growth hacking. Drawing from interviews with Silicon Valley’s top growth hackers, along with years of marketing experience, Ryan Holiday shares the basics of growth hacking in “Growth Hacker Marketing.” In this Snapshot, you’ll learn the basics of how to do more with less while making your products better than you thought possible.

Read this Snapshot if you:

  • Want to scale your business but don’t know how to attract new customers
  • Want to improve your organization’s social media presence
  • Enjoy learning about the techniques that unicorn startups used in their early days
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Introduction

Over the past few years, dozens of companies — from Dropbox to Instagram to Pinterest — have rapidly grown from creative ideas to multibillion-dollar, multinational companies. What is their secret? According to marketer and entrepreneur Ryan Holiday, successful startups thrive because they learn to use growth hacking.

Growth hacking is the process of throwing out traditional marketing strategies and replacing them with testable, trackable, and scalable alternatives. It makes business growth cycles more fluid, more efficient, and faster. Most importantly, growth hacking allows...

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