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Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company — and Revolutionized an Industry

Key insights from Marc Benioff and Carlye Adler's

Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company — and Revolutionized an Industry


Key insights from Marc Benioff and Carlye Adler's

Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company — and Revolutionized an Industry

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8 minutes

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How a novel idea took over the software as a service model.

<p>Salesforce.com started as a small company in Marc Benioff’s apartment and was initially criticized by traditional companies and skeptical venture capitalists alike. Yet it managed to thrive through the dot-com bust and help reinvent the world of cloud-based services. In this Snapshot, you’ll learn the innovative techniques and approaches Benioff utilized to make Salesforce into the highly valued company it is today.</p><br>

Read this Snapshot if you:

  • Want to learn new leadership techniques
  • Want to build a good company model for giving back to the community
  • Want to utilize your customers as a marketing tool
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Introduction

When Marc Benioff decided to leave Oracle Corporation in the late 1990s and start his own software as a service (SaaS) company, he was dismissed as crazy by more than a few. But he had a vision for how his new company, Salesforce, would revolutionize the customer relationship management field. In the end, by appealing to the right people and utilizing innovative marketing and outreach techniques, he built Salesforce into a billion-dollar company in under a decade. He was able to do this by following a few unorthodox principles:

Have a big idea. No one believed it was wise — or...

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