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The Design of Everyday Things

Key insights from Donald A. Norman's

The Design of Everyday Things


Key insights from Donald A. Norman's

The Design of Everyday Things

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Length:
9 minutes

This classic treatise on the pitfalls of design reveals as much about us as the objects we use on a daily basis.

<p>The goal of this Snapshot is threefold: to make you a better designer, to empower you to discern good design from bad, and to show you how design principles can change your business — and your life — for the better. You’ll learn why certain things don’t make sense and how poor design is at the root of many problems for which we often blame ourselves.</p><br>

Read this Snapshot if you:

  • Wonder why industry standards are few and far between
  • Are interested in the psychology of industrial and digital design
  • Are a designer and want to excel in your craft
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Introduction

If you’ve ever tried to open a door marked “PUSH” by pulling it — repeatedly — you’re not alone. But don’t blame yourself; blame it on poor design. Such is the philosophy of Don Norman, whose Design of Everyday Things has become a classic of modern thought. According to Norman, the effectiveness of design is defined by its “discoverability” (how well it conveys its purpose) and “understanding” (how well it conveys its method of operation). Complex things require manuals or training, but simple things, like doors and stoves, should require little to no learning curve.

Although...

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