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Loonshots: How to Nurture the Crazy Ideas That Win Wars, Cure Diseases, and Transform Industries

Key insights from Safi Bahcall's

Loonshots: How to Nurture the Crazy Ideas That Win Wars, Cure Diseases, and Transform Industries


Key insights from Safi Bahcall's

Loonshots: How to Nurture the Crazy Ideas That Win Wars, Cure Diseases, and Transform Industries

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7 minutes

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Great ideas don’t have to be one-in-a-million.

Creative, risky, and industry-transforming ideas aren’t the one-in-a-million province of genius inventors. They can be nurtured and encouraged by entire companies. In “Loonshots,” you’ll learn how to create an organizational culture and structure that produces and supports the best of the best new ideas.

Read this Snapshot if you:

  • Need a practical guide for increasing your creative risk-taking
  • Have fallen behind the rest of your industry
  • Want to improve your organization’s culture and structure
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Introduction

Loonshots are seemingly crazy ideas — like radar detection technology and statins — that one inventor is willing to champion for as long as it takes to succeed, recruiting as many believers as they can along the way. Historically, loonshots have looked like the brainchild of just one person, but a network of believers is as important as the lone inventor. The good news is that organizations today can create nurseries for loonshots; all they need are the right tools. Some of those tools include:

Phase separation: To take loonshots, the teams working on bread-and-butter projects...

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