David Rosen, Director, Corporate-Financial practice, Burson-Marsteller
Fusing social media, SEO and traditional media relations into integrated PR programs, David helps companies ...view moreDavid Rosen, Director, Corporate-Financial practice, Burson-Marsteller
Fusing social media, SEO and traditional media relations into integrated PR programs, David helps companies grow revenues, lead industries and thwart reputational attacks. He's spent the past decade in the business-to-business world, specializing in B2B technology, institutional financial services and professional services. Following the rise of social media and explosion of communications metrics, he's become an advocate for applying the scientific method to corporate reputation management.
Prior to joining Burson-Marsteller, David served as Chief of B2B Social Media at Makovsky and Company, setting strategy, creating products, training staff and executing social media programs for clients. He led traditional media relations teams for the Booz Allen Hamilton, Museum of American Finance, Arrow Electronics and the Commercial Spaceflight Federation accounts.
Previously, David was a Vice President at GCI Group, where he was the media relations lead for the Citi Smith Barney and Morgenthaler Private Equity accounts, and served as a member of the Dell and Capgemini teams. Earlier in his career, David was a Principal at Walek & Associates, where he led the financial technology practice which included the Dow Jones Indexes, Dow Jones Newswires, Clarium Capital, Rocket Racing League and AmberAlert.com accounts.
He began in PR at Mail.com, a company that pioneered web-based email.
A frequent speaker and writer on B2B social media, David recently moderated panels at the Bulldog Media Relations Summit and PRSA-NY and guest lectured at New York University and the City College of New York. His “Guide to Tweetups” was published as a chapter in Bulldog Reporter’s 2010 edition of “The Future of PR.”
David authors two blogs: The B2B Formula, which focuses on how to turn B2B social media into a business science, and Selling Tomorrows, which explores the use of futurism as a marketing technique.
He served as a crisis communications spokesman for the Red Cross of NY for eight years, and is a member of the National Association of Science Writers and the National Space Society.
David received his Bachelor of Arts from the State University of New York at Buffalo with a double major in Communications and Political Science.
Public relations, B2B social media, Search Engine Optimization, media relations, crisis communications, institutional financial services, B2B technology, professional services, corporate communications.view less