The Practical Social Media University was created specifically for solo, small business entrepreneurs to learn how to apply the power of the Internet and free social media tools to grow their busin...view moreThe Practical Social Media University was created specifically for solo, small business entrepreneurs to learn how to apply the power of the Internet and free social media tools to grow their business.
The incredible reach of social media for business is not just for companies that have the experience, staff, or budget. You can tap into this resource too...with only great aspirations to grow your business. Real people, real small businesses, and real success!
About Steve MacDonald, Founder of The Practical Social Media University:
Mr. MacDonald has served as a founding partner in an advertising agency, CMO of a Hollywood start-up, Vice President, Director of Strategic Planning for the Mazda Motors of America, Executive Vice President of a regional marketing firm, Director of Client Services for a top ten internet marketing agency, and CEO of a dot.com start-up.
He contributes to the Thought Leadership Board of the Marketing Executives Network Group (MENG) to create a series of special reports and trend analysis to be shared with the national business press. Additionally, he speaks with large organizations such as US Airways, is published in various business journals, and has worked with some of the smartest marketing minds at company's such as Nike, Absolut, Procter & Gamble, VISA and Miller Brewing.
Mr. MacDonald's greatest client successes have come from helping companies make a fundamental shift from working hard at their marketing, to having their marketing work hard for them. This is achieved through a combination of brand strategy work, what Harvard Business Review calls every company's greatest strategic resource, and social media, which has changed the entire dynamic for how businesses can effectively reach customers both locally and globally on a budget.view less