ON

Market Survey

Under the Supervision of

Mr. Manish Awasthi (Marketing Manager) (P.J. FOODS)

By SAJAL MANDAL BBA 3rd Year Roll No. 83795 & Submitted to Department of Business Administration S.B.S. Govt. P.G. College , Rudrapur

ACKNOWLEDGEMENT
For writing this project report I cant in full measure reciprocate the kindness shown and contribution made by various person in this Endeavour I shall remember than with Gratitude I Express my sincere Gratitude and thanks Manish Kumar Awasthi of P.J. Foods (Jawalapur)who gave encouragement

and under whose guidance I have complete my project I must specially acknowledgement my sall faculty members for Extruding their full support and cooperation to me whenever needed without which this project has not been successfully complete.

SAJAL MANDAL

PREFACE
It gives great pleasure to present on the topic (Market survey) of P.J. Foods the purpose of such a study is to make management student learn about how an organization actually work and how do they plan their studies their strategies to society the need of the market and man power planning strategies against their. Competitor. The two Major aspect of present management Education are the theoretical approach & Practical approach from this approach practical approach is the management course & is of vital importance in the present scenario

1. 2. 3.

Marketing Manager :- Manish Awasthi Accounts Head :- Arvind Gupta

Area Sale Manager :- Mr. Vipin Saxena

4.

Sales Officer

:- Rajiv Verma

STUDENT DECLARATION SAJAL MANDAL 83795 Department of Business Administration Rudrapur STATEMENT BY STUDENT I SAJAL MANDAL the under signed student of S.B.S GOVT. P.G. COLLEGE Rudrapur . That this project report titled MARKET SURVAY is Submitted in Partial fulfillment of the requirement for the Summer internship project during B.B.A. I also declare that this is my original work & has not been previously submitted as any part of any other degree Diploma of an other University the finding conclusion of the Data in the report

are based on my Personal study during the tenure of my summer internship I am specially Thanks

INTRODUCTION

My area of interest is in marketing sector. Professional study is incomplete without its practical knowledge. Summer training is an organized process for increasing skills of a management student. It is a learning process involving the acquisition of skills and performance. It is necessary and useful in the case of all type management students. It is necessary to increase the confidence of student. The present research has been done on the Market Survay P.J. Foods during my summer training. The training helps the management student in converting his theoretical knowledge in practical knowledge because of practical work.

CONCEPTUAL FRAMEWORK : WHAT IS BRAND? If you ask ten marketing professionals or brand managers to define the word "brand", you very well may get ten different answers. Most of the answers you receive, hopefully, will at least have some commonalities. The American marketing association defines a brand as: a name, term, sign, symbol, or design, or a combination of them, intended to identify the goods or services of one seller or group of seller and to differentiate them from those of competitor. Thus a brand identifies the seller or maker. A brand is a complex symbol that can convey up to six levels of meaning: 1. 2. 3. 4. 5. 6. Attributes Benefits Values Culture Personality User

According to Kevin Keller, ''what distinguish a brand from its unbranded commodity counterparts are the consumer's perceptions and feeling about the product's attributes and how they perform. Ultimately, a brand resides in the mind of the consumer. The word brand when used as a noun can refer to a company name, a product name, or a unique identifier such as a logo or trademark. Before people started using fences in ranching to keep ones cattle separate from other peoples cattle, ranch owners branded or marked their cattle so that they could later identify their cattle as their own. The concept of branding also developed through the practices of craftsmen who wanted to place a mark of identification on their work without destroying the beauty of the piece. These craftsmen used their initials as a symbol for a unique mark to identify their work and they" usually used to put these marks in a low visibility place on the product. Afterwards, high quality cattle and art became identifiable in consumers minds by particular symbols and marks.

OBJECTIVE OF STUDYING
MAIN OBJECTIVE To analysis all products of P.J. Foods To analysis Market Scenario of P.J. Foods SUB OBJECTIVE To find out the Current Market Position of P.J. Foods To Know the procedure of P.J. Foods To study the various Product, Services, offers by P.J. Foods in Different Town To know the Facilities which the organization is providing to know how can P.J. Foods increase its Sales in the Current Market.

FROM COMPANY POINTS OF VIEW

Company has a Brief understanding about the Customers Views regarding the quality of product Company have got knowledge about the taste of the Consumer Company has known about the area were the improvement is required Marketing is done in different different Sector

SCOPE OF STUDY
From Academic point view Knowledge regarding the company fact Practical aspect Marketing is well known Marketing Research helped in knowing now to communicate with the customer in order to convince Public relation Marketing is one of the out come of doing research to better understand the Sector and of different constraints on the Market better understanding of analyzing the market goods exposure of Market due to the survey work to develop of questionnaires with specific question has increase the potential of creative ness

OWN VIEW From behalf of me done Market Survey done at &

different town at respective shops , stores Restaurant the demand by the buyer is goods

The packing contain 1 kg of Tomato Ketchup Continental Sauce Soya Sauce & chilli Sauce has a good recovery & the demand is more by the buyer according to the rate & quality of the product. But in the packaging of small Quantites due to higher rates there is less increase in sale But Market has a Good recovery against their competitor P.J. Foods has made their different strategies in forming the Market.

MARKET ANALYSIS

Market size (current and future) Market growth rate Market profitability Industry cost structure Distribution channels Market trends Key success factors

The goal of a market analysis is to determine the attractiveness of a market, both now and in the future. Organizations evaluate the future attractiveness of a market by gaining an understanding of evolving opportunities and threats as they relate to that organization's own strengths and weaknesses. Organizations use the findings to guide the investment decisions they make to advance their success. The findings of a market analysis may motivate an organization to change various aspects of its investment strategy. Affected areas may include inventory levels,a work force expansion/contraction, facility expansion, purchases of capital equipment, and promotional activities.

ELEMENTS
MARKET SIZE
The most common measure of market size is the sum of the revenues of its participants. The following are examples of information sources for determining market size:

Government data Trade association data Financial data from major players Customer surveys

MARKET TRENDS
Changes in the market are important because they often are the source of new opportunities and threats. Moreover, they have the potential to dramatically affect the market size. Examples include changes in economic, social, regulatory, legal, and political conditions and in available technology, price sensitivity, demand for variety, and level of emphasis on service and support.

MARKET GROWTH RATE

A simple means of forecasting the market growth rate is to extrapolate historical data into the future. While this method may provide a first-order estimate, it does not predict important turning points. A better method is to study market trends and sales growth in complementary products. Such drivers serve as leading indicators that are more accurate than simply extrapolating historical data.

MARKET SEGMENTS
Markets are not uniform. Therefore it is also important for investors to identify and evaluate the various segments that make up the total market. This analysis helps organizations determine which areas account for the greatest share of the market's growth and are more susceptible to change. This information, in turn, helps them pinpoint the most promising opportunities within the overall market and guides the choice of specific investments.

INDUSTRY COST STRUCTURE

The cost structure is important for identifying key factors for success. To this end, Porter's value chain model is useful for determining where value is added and for isolating the costs. The cost structure also is helpful for formulating strategies to develop a competitive advantage. For example, in some environments the experience curve effect can be used to develop a cost advantage over competitors.

DISTRIBUTION CHANNELS
Examining the following aspects of the distribution system may help with a market analysis:

Existing distribution channels - can be described by how direct they are to the customer. Trends and emerging channels - new channels can offer the opportunity to develop a competitive advantage. Channel power structure - for example, in the case of a product having little brand equity, retailers have negotiating power over manufacturers and can capture more margins

SUCCESS FACTORS
The key success factors are those elements that are necessary in order for the firm to achieve its marketing objectives. A few examples of such factors include:

Access to essential unique resources Ability to achieve economies of scale Access to distribution channels Technological progress

It is important to consider that key success factors may change over time, especially as the product progresses through its life cycle.

APPLICATIONS
The literature defines several areas in which market analysis is important. These include: sales forecasting, market research, and marketing strategy. Not all managers will need to conduct a market analysis. Nevertheless, it is important for managers that use market analysis data to how analysts derive their conclusions and what techniques they use to do so.

JINGLE LINES OF P.J. FOODS Fun ka Funda sauce Me

Products Produced by P.J. Foods 1. 2. 3. 5. 7. 8. Tomato Ketchups (9am) Tomato sauce Soya Sauce Vinegar Sewaiya Sulphur Free Gur (Chat Continental)

4. Chilli Sauce 6. Smoodles

9. Imli 10. Jams 11. Mustard Sauce

INGREDIENTS
Which are used in different products? Soya sauce Soyabean Extract, Salt, Sugar, Mix Spices, Condiments, acidity Regulars (E260) Stabilizer & Thickner (E412), Caramel (EI50C) Chili sauce Green Chili Pulp vegetable pulp Thickner (412) Sugar, Onion Powder, Garlic Powder Acidity Regular Spices Extract VINEGAR Acetic acid, water, permitted flavors
Sr. No.
1 2 3 4 5 6 7 8 9 10 Energy Protein Fat Carbohydrate Crude fiber Vitamin Sodium Calcium Phosphorus Iron

Nutritional
142 kcal 1.0g 0.25g 34.0g 1.20g Tracel 1100 mg 80mg 530mg 1.0mg

Value

MARKET SURVEY Done at different places

MARKET SURVEY done at Rudrapur

MACHINES OF P.J. FOODS

multi track ketchup packing machine

...240bag/min 8. Control style: PLC control system + Chinese/English interface 9. Case of machine: Spray painting / Stainless steel 10. Material feeder: pneumatic / mechanical 11. Air ... of foodstuff,chemicals,cosmetics etc.Such as shampoo,facial cream,flavor oil,fruit juice,ketchup,suace,butter and so on.

ketchup&paste&sauce&honey sachet packing machine

Progression Liquid Packing machine(DXDL-60L) Scope of application: This machine is widely used to pack liquid of food,medicine and ...foam ,bath lotion.facial cream,ingredient oil,fruit sauce,tomato ketchup and honey etc. Technical specificatons: Capacity 40-65bags/...

Fruit Juice Jam Jelly Ketchup Filling Sealing Machine

...;2. Jet printing for produced date, EXP date, batch numbers, and price.ApplicationThe machine is made of steel and stainless steel, with simple strcture and easy ... seal plastic cups, which can be as the containers of fruit juice, sauce, ketchup, honey, jelly, pudding and so on.Automatically drop cups, fill, UV sterilize...

Tomato Ketchup Liquid Packaging Machine

Tomato Ketchup Liquid Packaging Machine is suitable for packaging viscous ... fruit jams, cosme Tomato Ketchup Liquid Packaging MachinespecificationsOutput: ...*930*2370(mm)AdvantagesThis machine specializes for packaging the ...(stand up pouch). This machine has a pneumatic transmission system...

Tomato Ketchup Packaging Machine

Tomato Ketchup Packaging Machine is suitable for automatic packaging of liquid of foods , medicine and chemicals, such as pesti... pesticide, shampoo, body foam bath lotion, facial cream, ingredient oil, fruit sauce, tomato ketchup and honey and so on. Features:1Automatic finish weight, bag-making, filling, ...

Ketchup Filling Machine

Dual heads liquid machinetypical application for viscous liquids: Ketchup, mayonnaise, cream, butter, jam, honey, shampo Principal Features: A.... to GMP M.Be able to be equipped with other automatic packaging machine, such as VFFS. Typical application:They are most commonly applicable for ...

catsup/Ketchup/tomato paste/shampoo packing machine

this packing machine suitable for paste material including cream,ketchup, honey, peanut butter, mayonnaise and catsup in sachet It is suitable for paste substances including cream,ketchup, honey, peanut butter, mayonnaise and catsup in the pharmacy, food ...

ketchup sachet fill seal package machine

ketchup sachet fill seal package machine,which are used for apply in package of sachet ketchup sachet fill seal package machineProduct ... packing paste materials such as shampoo, ketchup, honey, jam, sauce, creams of... paste materials such as shampoo, ketchup, honey, jam, sauce, creams ...

KFC ketchup/shampoo/honey packing machine DXDO-J900D)

KFC ketchup/shampoo/honey packing machine DXDO-J900D This packing machine is used to pack ketchup, tomato paste shampoo, sala Features... advanced technology for our man-machine interface. 4) Famous sevro motor driver... daily good industries. Such as ketchup, shampoo, honey, jam, cream ...

ketchup packing machine/KFC ketchup(DXDO-J900D)

ketchup packing machine This packing machine is used to pack ketchup, tomato paste shampoo, salad oil and ... with the advanced technology for our man-machine interface.4) Famous sevro motor driver is adopted, ..., food, and daily good industries. Such as ketchup, shampoo, honey, jam, cream of all ...

Chopping Pump
Perfect and uniform breakage of the fruit to be subsequently heated As a consequence of the substantial change in the tomato harvesting system, also the processing systems have change. Therefore, to better bear the stress deriving from mechanical harvesting and transport, the features of today.

Ketchup Machine/ Tomato Paste Machine

...term running. The line includes multi-function crushing machine, which can produce onion paste, carrot paste,... which is also easy to clean.The filling machine adpots style of dial up and down other... avoiding the second polluting.The screen of pulping machine is taper, the clearance can be adjusted,...

ketchup sachet fill seal package machine

WRITING THE RESEARCH REPORT

WHAT DO WE HAVE? With the analysis and interpretation complete, we should have a list of major findings and a list of minor findings. For the major findings, we should have thoughtfully written conclusions [interpretations or "so what"]. Based upon the research experience, we should have particular recommendations for future research with some emphasis on filling gaps in what we know about this topic. Findings are relatively straight-forward, but we need to be careful not to report findings for variables that seem to have little importance. Conclusions begin with which hypotheses or expected

relationships were supported and which were not. In quantitative research, this discussion will likely include statements on the degree to which relationships were significant [generalizable] and the strength of that relationship. Your log or diary should be helpful in identifying problems encountered, solutions adopted, and decisions made for the methodology section of your paper.

WHERE TO PUBLISH? Research may be shared in various ways, including presentations at conferences and meetings. Still, the best sharing mode is via publication in a refereed publication. Ideally, you checked with editors and gained some sense of their interest before the research was begun. If not, it is not too late to send out inquiry letters. The research publication rule is that a paper may be submitted only to one periodical at a time. If the review process takes several months followed by a rejection you can see that the research may quickly lose its timeliness. Inquiry letters, however, may be sent to several periodicals at once. Be careful in selecting where to send your paper. Examine recent issues to see what sort of papers they publish. Talk to knowledgeable colleagues who have recently published or who may have contacts. Most scholarly periodicals have a fairly high rejection rate. Editors and referees are not always objective and interested in new topics or approaches. Be prepared to handle rejection if it comes and don't throw in the towel or refuse to check your mail box

SUBMISSION Copy one or two recent articles published in this periodical and become very familiar with layout and organization.

FORMAT
Nearly all scientific papers have a standard format sometimes called IMRAD. I = introduction 1. M= method 2. R= results 3. AD = [and] discussion. These elements answer questions that the reader is likely to ask: 1. Why did you begin? 2. What did you do? 3. What did you find out? 4. What does it mean? "What will the reader know about your topic and your research method?" The answer to this question will determine how much background information that you will need to provide. Another good question is "what will the reader find most useful in my findings and conclusions?"

TITLE
The title should be indicative and should clearly indicate topic and scope. Avoid abbreviations and initialisms. The title should be brief and use the fewest possible words that adequately describe paper content. Insure that each word is needed. Avoid word wasters such as "studies on, investigations on, analysis of, characteristics of" and the like. Use specific rather than general terms. The title of a paper is a label and not a sentence. AUTHORS
Only those who made a major contribution to the completed product should be included. Co-authors may add considerable strength, substance, and a fresh perspective. They also introduce complications. Note that co-authors do not have to be co-writers. Who writes and edits the final MSS will depend on time and writing skill among other variables. Others who were helpful acknowledgements section. should receive credit in the

The order of the authors should be agreed before the research begins in order to avoid ill will later. Typically, the first author receives more credit than the second one. Ways of ordering may include:

Alphabetical Seniority Proportional to their contribution [may be difficult].

INTRODUCTION The introduction begins with the problem statement. The problem should be clearly identified in nature and scope in the first paragraph. Why it is a problem and why the problem is important should also receive attention. There should be enough background to convince the reader that the topic is well worth exploring, to set the stage, but no more than that. A common error among beginning researchers is to bog down in this section of the research report. Following the problem statement and context, the researcher sets forth the purpose of the research and what will be done. Be careful because this may serve as a yardstick for those who measure the success of the research project. The introduction ought to be informative enough so that the reader can understand and evaluate your work without needed to refer to anything else

MATERIALS AND METHODS Ideally, the interested reader ought to be able to replicate your study from the information found in this section. Be precise and include enough details to do this or indicate early in this section that this information is available from the author. Normally, you would present your hypotheses in this section since they will guide the method. This section answers three fundamental questions: 1. What did you do? 2. Why did you do it? 3. How did you do it? Select a level of detail appropriate for your audience. If in doubt, review the methods section of similar papers published in the target periodical [the one where you hope to be published]. Ordinary statistical methods or test should be used without comment or explanation. However, it the method was recently used in a published study, you should add a reference for that. When finished with this section, ask a colleague or two to review it for logic and clarity.

RESULTS
Before you began this section, you should have reviewed all of your findings and placed them in one of two sections: major findings and minor findings. Major findings are essential and useful. You focus your limited space on reporting on these. If there are a reasonable number of interesting but minor findings, provide a foot or end note saying that information on these is available from the author. This is the most important section of the paper. The evidence that you provide here is what the reader is most interested in. Here you will describe your findings. The section is data oriented and does NOT include interpretation. Tables, charts, and graphs are better for presenting findings than text. Do not construct tables unless there is a reasonable amount of data to be presented. Use no more digits than are necessary. Be consistent in how you present the data and the labels that you use. Say it only once in text or in table or in graph. You may use text to briefly summarize a somewhat complex chart, table, or graph, but you do not present the same information in various formats. If there is any sort of a trend or an interesting "picture," use a graph. If the numbers just sit there, use a table. Charts and graphs make the report more interesting and grab the reader's attention. However, they must be well-designed, informative, and reproduce well.

DISCUSSION OR CONCLUSIONS This section would also include suggestions for further research. Some to many readers will skip the results section and begin thoughtful reading here. Discuss the results, but do not repeat them in any detail. The point is to add interpretation or "so what" to the major findings in the previous section. Although not always done, you may briefly comment on deficiencies in this report and relate those to suggestions for further research. There is a natural order: 1. State and support/reject your hypotheses 2. Outline previous published results that relate to the hypotheses and comment on the degree to which your results match theirs 3. Identify snags or problems encountered [how I would do it better next time] 4. Draw conclusions on the basis of the evidence 5. Make recommendations for further research that are well linked to this research.

6. ACKNOWLEDGEMENTS 7. Briefly identify those who were helpful, including local institutional help and funding agencies. You may wish to ask first to see if these individuals or organizations wish to be associated with your work, but that is not usually done.

REFERENCES OR CITATIONS OR NOTES Publishers have very specific standards for these so follow their instructions to the authors
EXACTLY.

Better to have a

recent article or two from your periodical to check. Unless you are certain about common knowledge,

substantiate statements related to what you know about a particular problem or issue. NEVER cite a reference unless you have read the original. Only cite items that were both important and useful. There is no need to demonstrate that you have examined every possible item on the topic, although you may wish to do that in your dissertation.

BIBLIOGRAPHY Journal & report P.J. Foods Rampur News paper Times of India Hindustan Times Books Marketing Management (Philip Kotler) Website google.com, gmail.com , yahoo.com.

THANKS FOR STUDYING MY PROJECT BY YOUR PRECIOUS TIME

By:- SAJAL MANDAL B.B.A 3 Years (Fifth Sem) Roll No. 83795
rd