Your Readers

FINDING ATTRACTING ENGAGING

SELLING TO

FINDING COMMUNITIES

Natural History Vampire Romance Historical Fiction Political Analysis Manufacturing Gardening Whatever
aren't you?

You know where they are because youre in it

ATTRACTING
readers, and the media

BRAND Fit in, yet, stand out Be consistent Give it time

participation is key

Example
Color Graphics Photography Typography

Consistency

Branding Elements Applied

Attracting Your Readers BRAND

and the media

Create a style - engage professionals Apply your brand across media Give it time
as in... years

designers, illustrators, web pros

ENGAGING
Creating Fans

Social Media Mailing List Freebies Stories, books, social media ash sales/coupons Personal Appearances Video works! Reader Participation Comments, responses, contributions e 1000 True Fans Phenomenon

Long Tail / 1000 True Fans - Kevin Kelly (Wired)

Direct Contact

Becoming a microcelebrity

SELLING TO Why did you write the book?

To make money as an author To build professional credibility Leave a legacy attract more clients develop speaking career ...

SELLING Web Sales

Distribution service Your own store 3rd party store

SELLING Your Own Store - Options Physical Products and Digital Downloads

SELLING

Store & Social Media

Direct Contact & Sales vs Distribution Service

Who owns customer data?

Direct

You sell print and digital downloads direct from your website
doc, html, pdf, mobi, epub, mp3...

Indirect

Amazon (far-reaching, but 129,000% markup). Andrew Hyde blog Bookbaby, Smashwords, etc. Who is buying your book? You have no idea. How do you reach the people who are buying? You cant.

You own customer data: mailing list (MailChimp, Constant Contact, etc.) You can ask for funding: Kickstarter (your 1000 true fans)

Reader Format Popularity vs Prots Decide which formats you will oer.

Making and Selling Ebooks

Use BookBaby or another ebook formatting service.

Upload digital les

txt, doc, html, pdf, mobi, epub, mp3...

Upload digital les

txt, doc, html, pdf, mobi, epub, mp3...

Sell digital downloads from your website. (Manage site.) Cash & customer data is yours.

Sell digital downloads via BookBaby, Smashwords, or upload by hand to various etailers. Get checks (or direct deposits) from them. Customer data is theirs.

Use a publishing partner

Making and Selling Audio & Audiobooks

Do It Yourself Open Source Tool Audacity is free, open source, cross-platform software for recording and editing sounds. No sales channel, just an audio creation tool.

Audiobook Creation Exchange An Audible Company Subsidiary of Amazon Matchmaking writers to audio book voice talent. Crowdsourcing. Sales. Pay one time fee or nothing, and split prots with voice talent. They deliver to audiobook store Audible.com (an amazon company). Lists availability of audio book (and kindle book) in amazon.com listing.

bookbaby & hostbaby The rst indie music sales channel, associated with bookbaby and hostbaby. Publish your audio book on their Spoken Word Channel. Sales. Author keeps 75 of purchase price on CDBaby. Delivers to digital distribution services. You keep 91%.

Crowdsourcing Find and pay for audio talent. No sales channel.

Making and Selling Multimedia Books

AERBOOK ADOBE INDESIGN Create, share, and sell graphical eBooks and apps made in your browser without writing any code. Amazon's new Kindle KF8 graphical format iBooks xed layout, graphical eBooks, with audio and video Deliver your book on the web, with an HTML5 web format export Export apps as complete projects for major mobile SDKs, starting with Corona One button build for native iPad, Kindle Fire, and Nook Tablet apps Sales and distribution Free to play with. $29 when you export it to a distributor, $99 to ve distributors, or a $39 / mo pro plan. BOOK CREATOR FOR IPAD Professional book design program with EXPORT TO EPUB feature. Delivers PDF, EPUB, HTML les. Your designer may be able to do this for you. No sales or distribution channel. SCRIVENER Writing tool Ebook creator No distro

Sell in iBookstore iOS only (iPad, iPhone)

Making and Selling Multimedia Books more...

Sigil is a multi-platform EPUB ebook editor with the following features

Publish your own ebook on the iPad using HTML5. Convert from a huge number of formats to a huge number of formats. It supports all the major e-book formats.

Making and Selling Print Books

ENLIGHTED NEWS & PUNDITS

PBSMediaShift.com (Carla) AgentSavant.com (Laurie) blog.smashwords.com PubLunch.com BookTrade.info Gigaom.com MediaBistro.com DigitalBookWorld.com HungtonPost.com aerobook.com/site/blog vook.com/blog

RESOURCES & CONTACT

Carla King carla@carlaking.com

Stay in touch Ask questions Announce success! facebook.com/ selfpubbootcamp

SelfPubBootCamp.com