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  • MGT Calingo

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    Jordan Alcanse
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    The business research process involves two steps: 1) Gathering relevant data using primary and secondary research techniques to assemble structured and unstructured information. The data must be relevant, consistent and reliable. 2) Deducing non-explicit data points through assumptions or intelligent guesses when primary and secondary data is absent. The marketing research process follows similar steps: 1) Gathering relevant data using surveys, interviews, and existing records. 2) Analyzing the data to identify patterns and trends to help solve marketing problems and exploit opportunities. 3) Presenting the findings and recommendations to help with decision making.

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    MGT-Calingo

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    The business research process involves two steps: 1) Gathering relevant data using primary and secondary research techniques to assemble structured and unstructured information. The data must be relevant, consistent and reliable. 2) Deducing non-explicit data points through assumptions or intelligent guesses when primary and secondary data is absent. The marketing research process follows similar steps: 1) Gathering relevant data using surveys, interviews, and existing records. 2) Analyzing the data to identify patterns and trends to help solve marketing problems and exploit opportunities. 3) Presenting the findings and recommendations to help with decision making.

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    9 views2 pages

    MGT Calingo

    Uploaded by

    Jordan Alcanse
    The business research process involves two steps: 1) Gathering relevant data using primary and secondary research techniques to assemble structured and unstructured information. The data must be relevant, consistent and reliable. 2) Deducing non-explicit data points through assumptions or intelligent guesses when primary and secondary data is absent. The marketing research process follows similar steps: 1) Gathering relevant data using surveys, interviews, and existing records. 2) Analyzing the data to identify patterns and trends to help solve marketing problems and exploit opportunities. 3) Presenting the findings and recommendations to help with decision making.

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    Attribution Non-Commercial (BY-NC)
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    of 2

    Calingo, Loiselle V. MGT172 BY02 Prof.

    Ken Villanueva

    1. Illustrate the Business research process. Illustrate also a marketing research process.

    Business Research Process

    Step 1: Gather relevant data With the use of primary and secondary research techniques, one must assemble structured and unstructured data and information. The data must be relevant, consistent and reliable.

    Step 2: Deduce non-explicit data points In the absence of the primary and secondary data, assumptions such as intelligent guesses

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