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Jeffrey L. Sloe
A Franchise Solution
Causes of Failed Adventures 2
to fruition, the following research will show some reasons for these failures. Are the theories,
collapse? Many substantial reasons can be cited for the failure of these projects. A few
examples are: did the plan lack the necessary funding or financing to bring it to fulfillment; was
the project dependent upon only one person; was there a breakdown in the resources needed to
complete this project? Although substantial failures can be blamed for such failures, it is usually
the individual involved that is to blame for the failed adventures of a particular development.
Indivduals have to overcome odds, some which may seem insurmountable, to implement
a new or existing application. What makes one person fail, while another succeeds? Is there an
inner hidden quality in the successful person that is lacking in the person who fails? These and
several other questions will be answered in this article, through case studies and research.
Uncovering the true meaning of success and failure, as related to one’s own psychological
indentify both terms. Success is typically related to monetary means; money, material objects,
wealth, and status. Success according to the web site dictionary.com is:
“n 1: an event that accomplishes its intended purpose; "let's call heads a success
and tails a failure"; "the election was a remarkable success for Republicans" 2: an
attainment that is successful; "his success in the marathon was unexpected"; "his
new play was a great success" 3: a state of prosperity or fame; "he is enjoying
great success"; "he does not consider wealth synonymous with success" 4: a
person with a record of successes; "his son would never be the achiever that his
father was"; "only winners need apply"; "if you want to be a success you have to
Judging from the definitions listed above, key words describing success are accomplishment,
attainment, prosperity, and fame. All of these definitions are monetary means. Can success be a
state of mind? Is it possible for someone to be successful without having “gained” some sort of
monetary value? Can success be related to a state of mind rather than some status symbol?
If success has all of the attributes listed above, what is failure? According to
Dictionary.com:
n 1: an act that fails; "his failure to pass the test" 2: an event that does not
accomplish its intended purpose; "the surprise party was a complete failure" [ant:
success] 3: lack of success; "he felt that his entire life had been a failure"; "that
year there was a crop failure" [ant: success] 4: a person with a record of failing;
someone who loses consistently [syn: loser, nonstarter, unsuccessful person] [ant:
"the mechanic's failure to check the brakes" 6: inability to discharge all your debts
as they come due; "the company had to declare bankruptcy"; "fraudulent loans led
One of the definitions of failure is the lack of success. Is failure being down-and-out and broke?
Just because you fail at something doesn’t mean you are impoverished, or does it?
Psychologically speaking, what is failure? Studies indicate that failure is nothing more than a
state of mind (Hirsch, 2002). Failure is the result of taking on a task without having the proper
resources, at a specific time, to accomplish it. Failure can be someone else’s perspective or
thought about how a specific task should be performed (Dyer, 1976). Individuals and businesses
may fail several times before coming up with an end result that fills a specific need. Even
psychologists and scientists have failed in their experiments while trying to find a solution to a
particular case study (USA Today, 2004). Handling failure is the key to success and the proper
way to handle failure is a learned skill. Learning these skills will prevent other psychological
fear, depression, and mood disorders. Fear of the unknown, fear of failure, and fear of criticism
are some common fears that create elevated levels of worry and stress. Although several factors
create life altering states of consciousness, it is the fear of failure that is most well known. Fear
of failure usually starts off in childhood and carries through adolescence, and on into adulthood
(Dyer, 1976). Failure is step need in order to succeed (Maxwell, 1993). It is considered a
“powerful” and common fear in our society (Dyer, 1976). It’s been said that if you have not
failed, you probably have not done a thing (Maxwell, 1993). If not dealt with properly, the fear
of failure and other fears can turn into mental disorders, such as phobias. Although phobias are
more “unreasonable and excessive,” it is not uncommon for a simple fear to turn into a phobia,
Phobias, whether being afraid of heights, flying, or confined places, typically are not
treated professionally. Most people just learn to deal with their phobia in their own way.
Although, a small percentage, about 6%, of people do seek treatment, where they are slowly
exposed to their fear (Hatfield, 2004). By exposing a patient to their fear, the
doing a much better job in treating patients with phobias. Using the “cognitive-behavioral
treatment” teaches a patient ways to deal with their feelings (Hatfield, 2004). If the therapist can
show a patient how to change the way they think, it will change they way they act, which will, in
turn, change the way they think (Hatfield, 2004). So, in short, you can say that phobias are
caused by a person’s cognitive thought process. How do these thought processes affect one’s
process. Successful people think successful thoughts. Negative people think negative thoughts.
It’s the thought process that is the difference between highly successful people and people who
Causes of Failed Adventures 5
fail in life. Change your thoughts and you change your state of mind. Change your state of mind
and you change your attitude (Hirsch, 2002). All of a sudden, things that looked dismal and
depressing suddenly start looking encouraging and hopeful. That’s the main premise of
troublesome experiences, behaviors, or emotions (Freeman & Reinecke, 1995). What causes
Cultural differences are distinct ways that create a person’s thought processes or “habits
of thought” (Goode, 2000). Although culture may have a lot to do with a persons thought
process, they are typically derived from ones own belief system. A person’s belief system can
be so irrational and unrealistic that their thoughts can lead to “unnecessary suffering” (Coon,
2003). An example of an irrational belief is equating your self-worth with all of the successes
and failures you have had up to this date (Dyer, 1976). Once a person accepts the fact that their
self-worth has no relationship to success and failure, that person is starting to give up his
irrational beliefs. Changing a person’s belief system is a starting point for growth
Change is necessary for growth to occur (Maxwell, 1993). Once a person accepts the
fact that change is imminent, then and only then, can that person begin to grow. Growth is the
effect of change, and growth is needed to continue on a path to a stronger and healthier mental
state. Along with growth comes maturity, knowledge, and wisdom; all required elements for a
healthy mental state of mind. Contrary to the beliefs of many psychologists, a person’s
immediate growth does not happen just because a person accepts it in their own mind. Lasting,
dynamic personal growth has to take place in the heart (Zufelt, 2002). In other words, a person
has to have a deep desire to, first, make a change, and second, want the change to take place;
then personal growth can take place. It’s that passion, intense need, or “burning desire” (Hirsch,
2002) that creates lasting change and “dynamic personal growth” (Zufelt, 2002).
person to fail in certain areas of life. Research has proven that there is something within a
Causes of Failed Adventures 6
person that creates failure and success. But there are some unknown phenomena’s, some
intangibles, which cause some adventures to succeed and others to fail. Some refer to success as
“being in the right place at the right time.” Luck has nothing to do with success, likewise with
failure. Dr. Stan J. Katz and Aimee E. Liu state that “the distinction between success and failure
lies less in luck than in our ability to utilize positive opportunities and shift direction when
obstacles are genuinely beyond our control” (Katz, Lui, 1992). If someone wants to be
successful they must possess that ability or desire to continue when the going gets tough. That
person must be able to stay the course, keep their eye on the main goal while at the same time
navigate through the obstacles. Sometimes it’s a person’s negative emotions that hamper their
ambition to succeed (Hankin, 2004). A person needs self-confidence combined with a desire to
succeed.
person’s desire to succeed. Successful people create their own success; they don’t make excuses
(Hankin, 2004). Closely related to excuses is procrastination and perfectionism. Both are self-
defeating, immobilizing habits (Dyer, 1976). People with these habits usually experience
“higher stress and more frequent illnesses” (Tice & Baumeister, 1997). There are many more
self-defeating habits that could be discussed in this article. All of those “bad” habits keep
One true way to become successful in whatever adventure a person decides to tackle is to
have a “burning desire” to succeed (Zufelt, 2002). That desire has to be the main focus of that
person. He/she has to want to succeed more than any thing else in their life. It’s that desire to
win, no matter what it takes. It’s a desire to keep going when looking adversity right in the eye.
A person has to learn from his failures and continue even if the situation seems hopeless.
References:
Dyer, Wayne W. (1976). Your Erroneous Zones. New York; Funk & Wagnalls.
Freeman, A., & Reinecke, M.A. (1995). Cognitive therapy. In A. S. Gurman & S.B. Messer
(Eds.), Essential Psychotherapies. New York.: Guilford
Goode, Erica. (2000). How Culture Molds Habits of Thought. The New York Times.
http://www.nytimes.com/library/national/science/health/080800hth-behavior-culture.html
Katz, Stan J., Liu, Aimee E. (1992). Success in the land of the less. Psychology Today.
http://cms.psychologytoday.com/articles/pto-19920101-000039.htm
USA Today. (2004). Mentally Ill Kids Adrift in System. Most serious cases rarely get treatment.
http://web19.epnet.com/citation.asp?tb=1&_ug=sid+4B518B08%2D9D2E%2D4DD7%2D9D1D
%2DCC56CC2DF5D9%40sessionmgr3+dbs+afh+cp+1+5C5A&_us=frn+1+hs+False+or+Date+
ss+SO+sm+KS+sl+%2D1+dstb+KS+mh+1+ri+KAAACB2B00131931+4F64&_uso=hd+False+
tg%5B0+%2D+st%5B0+%2D%22Scientific++failure%22+db%5B0+%2Dafh+op%5B0+%2D+
mdb%5B0+%2Dimh+0BD5&cf=1&fn=1&rn=1&
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Zufelt, Jack M. (2002). The DNA of Success: Know what you want…to get what you want. New
York: HarperCollins.
Causes of Failed Adventures 9