CARAT MEDIA WEEKLY NEWSLETTER

No. 648

 Media Report
2012

Image: ddpavumba / FreeDigitalPhotos.net

2012

2012(-0.16%)

&()

2010-20122()

12.96

110

11.24

110

105

(2012/07/31)
(a)

12-Jun

12-May

12-Apr

12-Mar

(a)

12-Feb

70

10Q1 10Q2 10Q3 10Q4 11Q1 11Q2 11Q3 11Q4 12Q1 12Q2

76.36

80

12-Jan

1.85
0.39 -0.16

-1

109.27

90

3.45

11-Dec

4.52

100

6.62

11-Nov

6.50

11-Oct

11-Sep

12.90

11-Aug

(%)

11-Jul

14

100

(2012/07/05) Note: 2006100

(2012/06/27)

2012

2012232.6
20112.1%

2004-2012

30,000

20,000

15,000

63.7%

0.3

23,857
24,039

25,000

201235
6

25.0%
26,141
22,756

23,255

23,742

21,981
21,806
19,081

0.1

-2.1%

10,000

5,000

-8.0%

-5.3% -3.4%

-0.5%

-0.8%

-0.1
-12.5%

0.2

-0.2

2004 2005 2006 2007 2008 2009 2010 2011 2012

2011/2012
2011

2012
4,149

3,796

3,985

3,245

4,315
3,551

2.5%

4,009

3.5%

4,108
4,039
1.7%

3,971
4,125

3,704
-3.7%

-7.6%

-8.6%

AIS (Advertisement Information Service)

2004 0.10/ 0.05/ 0.58/ 0.44/ 0.59/ ()1.0

2005 0.09/ 0.05/ 0.48/ 0.44/ 0.54/ ()1.0
2006 0.09/ 0.04/ 0.45/ 0.43/ 0.48/ ()1.0
2007 0.111/ 0.033/ 0.39/ 0.425/ 0.445/ ()1.0

2008 0.109/ 0.034/ 0.380/ 0.435/ 0.410/ ()1.0

2009 0.097/ 0.039/ 0.37/ 0.435/ 0.400/ ()1.0
2010 0.110/ 0.043/ 0.377/ 0.443/ 0.397/ ()1.0
2011 0.106/ 0.050/ 0.350/ 0.440/ 0.400/ ()1.0
20120.087/ 0.051/ 0.325/ 0.430/ 0.380/ ()1.0

2012

201216.4%1.1%
14.6%

201220111.4
(7.5%)7.5%
2012

2011/2012

2,394
2,045

- 14.6%

7.5%
10,443

4,791

4,627
2,670

2,526

7.5%

(6.4%)
(10.1%)
(8.2%)

10.9%

1,742

45.4%

- 5.4 %

1,755

- 10.0 %
16.4

2011

+:
54.2
(54.1%)

(11.2%)

19.9%

1,937
1,508

-3.4 %

1.1
10,561

8.8%

(44.0%)

(20.2%)

2012

2011

AIS (Advertisement Information Service)

201220

Top 10
Top 20

1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
-

2012

2,706.9
11.6%
1,845.8
7.9%
1,806.4
7.8%
1,652.1
7.1%
1,424.4
6.1%
1,305.4
5.6%
1,253.0
5.4%
1,188.9
5.1%
1,154.1
5.0%
984.3
4.2%
959.6
4.1%
859.0
3.7%
827.4
3.6%
802.8
3.5%
734.8
3.2%
711.4
3.1%
681.5
2.9%
647.2
2.8%
556.5
2.4%
497.4
2.1%
15,321.2
65.9%
22,598.7
97.2%
23,255.2
100%

-4.8%
13.3%
-12.3%
2.2%
-3.9%
5.7%
22.7%
-12.5%
-23.9%
5.4%
5.0%
-2.8%
7.4%
-11.6%
2.2%
-10.4%
-23.8%
38.4%
2.2%
6.5%
-2.4%
-2.0%
-2.1%

2011

2,844.2
12.0%
1,628.8
6.9%
2,060.4
8.7%
1,616.5
6.8%
1,482.1
6.2%
1,234.9
5.2%
1,021.1
4.3%
1,358.4
5.7%
1,517.3
6.4%
934.2
3.9%
913.4
3.8%
884.0
3.7%
770.5
3.2%
907.9
3.8%
719.3
3.0%
794.0
3.3%
894.2
3.8%
467.6
2.0%
544.3
2.3%
467.2
2.0%
15,697.9
66.1%
23,060.2
97.1%
23,742.4
100%

1
3
2
4
6
8
9
7
5
10
11
14
16
12
17
15
13
19
18
20
-

///8
AIS (Advertisement Information Service)

201220

2012102.4%65.9%
(-23.9%)(-12.3%)(13.3%)(22.7%)

2012
2012

1020115

20113201221
/22.7%

11-20(38.4%)
23.8%11.6%

/LED

201220

7
/
8

10

11

12

13
()
14

15

16
()
17

18

19

20
Top 20

2012

2,168.8
9.3%
762.7
3.3%
704.5
3.0%
536.7
2.3%
424.9
1.8%
410.1
1.8%
394.7
1.7%
382.3
1.6%
354.1
1.5%
331.6
1.4%
306.0
1.3%
303.5
1.3%
298.9
1.3%
264.2
1.1%
260.1
1.1%
252.8
1.1%
249.6
1.1%
249.2
1.1%
229.7
1.0%
221.7
1.0%
9,106.0
39.2%
23,255.2
100%

-2.8%
8.4%
14.2%
19.4%
-1.5%
-13.5%
14.7%
-20.8%
12.3%
32.8%
-5.6%
6.5%
12.3%
-8.0%
-31.4%
-28.6%
161.8%
-9.2%
11.7%
26.2%
1.8%
-2.1%

2011

2,232.1
9.4%
703.7
3.0%
617.0
2.6%
449.5
1.9%
431.3
1.8%
474.1
2.0%
344.2
1.4%
482.4
2.0%
315.4
1.3%
249.7
1.1%
324.2
1.4%
284.9
1.2%
266.2
1.1%
287.1
1.2%
379.2
1.6%
354.0
1.5%
95.3
0.4%
274.3
1.2%
205.6
0.9%
175.7
0.7%
8,945.9
37.7%
23,742.4
100%

AIS (Advertisement Information Service)

1
2
3
6
7
5
11
4
13
20
12
16
18
15
9
10
67
17
21
28
-

201220

2012201.6
(32.8%)(26.2%)(19.4%)

20(-13.5%)/
(-20.8%)

2012/

2012
201210(-20.8%)

(-31.5%)1.8%

()7.9%
(8.2%)

600
500

2011/201210

17.0%
25.1%

400

0.9%

-20.8%

300

2011

2011/2012

2012

-31.5.%
18.2%

31.1%
5.8% 44.6% -5.5%

7.9

-14.6
3.7%

2.0%

-1.2

200

-21.4

100

-5.6

8.2

- 2.5

2011
2012

-0.6
6.5

1,000

2,000

3,000

4,000

AIS (Advertisement Information Service)

2012
20128.6%

20113.4%
/20121

28.8%

4.1%6.6%18.4%

8.6%
1,800

2011/201210

1,600

2011

1,400

2012

800

-10.7%

600
400
200

16.6%
28.7%
-8.8% 28.8%
513.3%

3C

-4.2% -5.6%

-8.8%

273. 9

5. 9%

-6. 6%

293. 4

6. 1%

212. 8

4. 6%

18. 4%

179. 6

3. 7%

4,626.6

89. 5% -4. 1%

2011

4, 139. 9

1,200
1,000

2012

-3.4%

4, 317. 5

90. 1% 1

4,790.5

- (9)

- (2)
- (1)()
AIS (Advertisement Information Service)

2012

20125.4%106
1%201134.1%

/43.3%

250

2011/201210

-1.0%

2011

200

-34.1%

150

2.2%

100

10.1%

43.3%

3.0% -3.9% -23.9%

2012

-11.4%

-13.8%

50
0

2012

685. 1

27. 1%

2. 0%

671. 4

25. 1%

607. 5

24. 0%

-11. 1%

683. 1

25. 6%

458.0

18.1%

-6.4%

489.1

18.3%

//

264.9

10.5%

-6.9%

284.4

10.7%

147.0

5.8%

-6.1%

156.6

5.9%

139.3

5.5%

-9.9%

154.6

5.8%

136. 3

5. 4%

5. 4%

129. 3

4. 8%

46. 2

1. 8%

-19. 6%

57. 5

2. 2%

26.9

1.1%

-2.4%

27.5

1.0%

-10. 2%

16. 8

0. 6%
2,670.4

10

10

2011

15. 1
0. 6%
2,526.3

-5.4%

AIS (Advertisement Information Service)

2012
201220115

2012
2011201238.1%

10.0%28.3%
/

4: (59.2%)(52.2%)

/(16.8%)(8.3%)

201240%

400

350

2011/201210

2012

-38.1%
2011

300

2012

250
200

-26.0%
-7.6%

150
100

-15.3%

-19.5%

8.3%

50
0

16.8%
-28.3%
59.2%

52.2%

2011

8 1 6 .3

4 6 .9 %

-1 2 .7 %

9 3 5 .4

4 8 .3 %

7 2 8 .5

4 1 .8 %

-7 .3 %

7 8 5 .5

4 0 .6 %

1 9 7 .4

1 1 .3 %

-8 .5 %

2 1 5 .8

1 1 .1 %

1,742.3

-10.0%

1,936.7

- (7)989(i like radio)ICRT

- (6)POP Radioi radioHIT FM

KISS RADIO
- (2)NEWS 98
AIS (Advertisement Information Service)

2012
201216.4%

2011/2012

(23.3%)
4

860

1,060
369

400

(8.4%)/

6.5%
/37

2012

204
218

8.4%

6.5%

2011
2012

75

(2.4%)

23.3%

76

2.4%

500

1,000

75.0

10.2%

48.0

-29.6%

17.1

46.0%

46.3

103.8%

34.6

54.0%

17.0

385.6

8.2

-44%

44.5

71.5%

30.2

586.4%

14.6

-26.8%

7.1

629.6%

44.3

464.4%

30.0

-7.9%

13.0

233.9%

4.8

-25.5%

42.0

-12.8%

25.1

28.1%

11.2

NA

3.9

180.0%

31.8

56.6%

23.9

-23.3%

9.7

230.4%

3.5

67.5%

29.0

-15.8%

20.9

51.5%

9.2

3715.4%

3.0

779.3%

28.0

15.5%

17.1

-36.8%

8.0

-51.7

2.9

-25.0%

24.5

-4.4%

11.9

1877.6%

6.1

43.9%

2.1

1292.6%

10

-16.8%

2.9%

5.9
51.4%

59.9%

Top 10

24.3
36.8%

11.6
63.3%

10.2

2.0
62.2%

2011
2012(2011)
AIS (Advertisement Information Service)

256.1%

NA

20122.08%

20122.1%(16.4%)(1.1%)

2012
4.8%

13.3%

2012
14.2%

2012

GTVGTV
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AXN

LS Time

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MTV

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Discovery

2012

/30CHEERS
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(A)(B)(A)(B)
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2012(*)
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