3could be averted if reasonable investments in cooperation were made by internet-industryplayers. Finally, the submission makes policy recommendations to help the IPEC update itsstrategy for increasing enforcement of, and compliance with, the intellectual property laws thatmake productive investment in creative products possible.II.
Current Trends in the Creative IndustriesA.
Strong Public Demand for Recorded Music, Television Shows, and MotionPictures Fuels the Success of the Internet and the Consumer Electronics Industry.Professionally produced entertainment content is at the core of many of the most popularonline activities. Indeed, the explosive growth of many internet businesses is directly dependentupon copyrighted materials. Netflix – a leading internet distributor of licensed professionallyproduced film and television content – makes up over 24% of all North American traffic on fixedaccess networks.
Pandora Radio – wholly engaged in disseminating the creative output of songwriters, composers, and musical performers – makes up 6.4% of all traffic on NorthAmerican mobile networks.
15 of the top 20 most followed people on Twitter are from themusic or movie business.
18 of the top 20 all time videos on YouTube are professionallyproduced music videos.
Consumer electronics sales, which are at an all-time high,
are also dependent on high-quality content. For example, sales of smart televisions are surging, due in large part to theavailability of on-demand or personalized access to motion picture and music content.
Sales of 3D televisions are also rising dramatically, driven by the increasing availability of 3Dprogramming.
Even gadgets in automobiles are selling at a rapid pace because consumersdemand music and movies in their vehicles.
Global Internet Phenomena Report
The Twitter rankings are available here:http://twittercounter.com/pages/100(last visited July24, 2012).
The YouTube rankings are available here:http://www.youtube.com/charts/videos_views?t=a (last visited August 8, 2012).
CEA: All-Time High for Consumer Electronics Revenue
, July 24, 2012,http://www.homemediamagazine.com/consumer-electronics/cea-all-time-high-consumer-electronics-revenue-27894.
Netflix, YouTube Must-Have Apps for Smart TV Owners
, July 20, 2012 (Four of the top five smart tv apps are Netflix,YouTube, Amazon Instant Video, and Pandora.),http://rbr.com/netflix-youtube-must-have-apps-for-smart-tv-owners/ .
note 5 (“3DTV unit sales are projected at 5.6 million, a 104% increase.”).
Smartphones, Tablets Boost Sales of Consumer Electronics
, July 24, 2012 (“Spending on gadgetry included in vehicles is expected to account for $7.9