PurplePoll Aug15 Final-1

PURPLEPOLL
PURPLE INSIGHTS
August 2012 Edition
WHY THE PURPLEPOLL?

In 2012, a dozen states will decide whether President Obama is elected to a second term. The PurplePoll focuses exclusively on the Purple Electorate - likely voters only in these swing states. Updated regularly throughout the 2012 election cycle, the PurplePoll offers a unique lens through which you can gather original insight into this critical election. The PurplePoll has built a reputation for accurate, unbiased and cutting-edge polling and analysis. It has been cited on television, in print, and online by sources that span the political spectrum, including: MSNBC, Fox News, ABC News, the Wall Street Journal, Talking Points Memo, Slate, Politico, the National Review and dozens of others. And we will continue to bring you this analysis through the November election, and beyond. For more information, contact Doug Usher, Ph.D. [doug.usher@purplestrategies.com] or Bruce Haynes [bruce.haynes@purplestrategies.com], at 703-548-7877. To subscribe, e-mail us at poll@purplestrategies.com.
For more information, contact Doug Usher, Ph.D. [doug.usher@purplestrategies.com] at 703-548-7877.
PURPLE ANALYSIS
PURPLEPOLL
A small bump for Romney, but not a game change.
In the immediate aftermath of Mitt Romneys selection of Paul Ryan as his running mate, the GOP ticket has drawn even with the Democratic ticket. Today, Romney and Ryan lead the Obama-Biden ticket by a point (47% to 46%), an improvement from July when President Obama led Romney by 2 points, 47% to 45%. The Romney-Ryan ticket is fueled by an 11-point advantage among independents. This represents an increase from July, when Romney held a 5-point margin over Obama among that key group. In our Purple Predictor states, Ryans addition to the ticket has had a mixed impact on the race.
August 2012
Romney has seen the largest gain in Ohio, a state we have seen bounce between the campaigns over the last few months. Today, the GOP ticket leads by 2 points (46% to 44%), compared to July when President Obama led the state 48% to 45%. Romney also gained ground in Virginia today, he and Paul Ryan hold a 3-point advantage in the race (48% to 45%), while Romney trailed by 2 points in July. However, President Obama has seen improvements in Colorado and Florida. In Colorado, the ObamaBiden ticket now leads 49% to 46%, an increase from a 1-point lead in July. In Florida, the Democratic ticket trails by just 1 point (48% to 47%), compared to a 3 point deficit in July. Taken as a whole, these data indicate a small bump in the immediate aftermath of the Ryan announcement. Nonetheless, it is also the first sign of positive momentum for the Romney campaign that weve seen in the PurplePoll in the last few months.
Ryan is the best liked of the four candidates, and his selection has bolstered Romneys image. At 45% to 39%, Paul Ryan is the only member of either major party ticket who currently has higher favorables than unfavorables. He is extremely well-liked among Republicans (80%/9%), and independents have an overall favorable opinion of him (46%/37%). Over the next few weeks, the two campaigns will be racing to define him among those 16% that dont have an opinion. At +6 in Purple States overall, Ryans image trails Sarah Palins national image just after she was announced as the vice Presidential candidate in 2008. A CNN poll among likely voters at the time of her pick showed her with a net favorable rating of +17. Among Republicans, Sarah Palin had a net favorability of +77, 6 points better than Ryans +71. Ryans personal image is at this point better than his Democratic counterpoint: 41% have a favorable view of the Vice President, compared to 48% unfavorable.
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PURPLE ANALYSIS
Romneys personal image appears to have improved following the announcement: 45% favorable, 48% unfavorable. While still net unfavorable, this represents a substantial improvement from July, when he was net -8. For the first time in the PurplePoll we tested Obamas favorability (we have been testing job performance), and we found him to have a very similar rating as Romney: 47% favorable, 49% unfavorable. Taken together, these measures indicate that the vice presidential roll-out has successfully provided modest momentum for the GOP ticket moving toward the convention. For those seeking a game change event (in either direction), this wasnt it. Romney has advantages on the economy and c hanging Wa shi n g ton , wh i le s h i f ti ng th e conversation to Medicare helps President Obama. By a 3-point margin, Purple state voters believe that Romney and Ryan have a better plan to reduce the deficit, create jobs, and get the economy
moving again (46% to 43%). This advantage is substantially larger among independents: 48% to 34%. This result is directly linked to voters views of the current state of the economy: just 29% believe that the economy is getting better. Additionally, by a 6-point margin, voters in these key swing states believe that Romney and Ryan are more likely to bring real change to Washington, a margin that is +17 among independents. However, the Romney-Ryan ticket has a significant disadvantage on Medicare. Asked which of the two tickets is more likely to protect Medicare, Purple State voters choose Obama-Biden by an 8-point margin (48% to 40%). On that issue, the Democratic ticket holds a 2-point advantage among independents, 43% to 41%. While the inclusion of Paul Ryan has provided positive movement for the ticket overall, a debate about Medicare reform appears likely to harm the GOP ticket in the longer term.
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PURPLEPOLL
PURPLE OVERALL
PURPLEPOLL
August 2012
OVERALL:
Obama Favorability
Favorable: 47% Unfavorable: 49% Not sure: 4%
Voters who are

Certain: 91% Might change mind: 7% Dont Know: 2%
ABOUT PURPLE STRATEGIES

Purple is a fully integrated, bipartisan team that excels at merging red and blue perspectives to find effective strategic solutions. We look to build a consensus that will support a public affairs initiative, influence a debate or stimulate change. Our team includes experts in opinion research, strategic communications, grassroots, government affairs, digital communications and creative. Recognizing the need for a balanced, bipartisan approach to corporate communications and issue advocacy, Alex Castellanos and Steve McMahon merged two well-established Republican and Democratic firms National Media and Issue & Image to create Purple Strategies. By joining forces, Purple brings together strategists and communication specialists from across the political spectrum, including veteran political strategists Bruce Haynes, Mark Squier, Rob Collins and Jim Jordan. For more: www.purplestrategies.com
Romney Favorability
Direction of the Economy

Getting better: 29% Getting worse: 44% Staying about the same: 25% Not sure: 2%
Biden Favorability
Best plan for the economy

Obama-Biden: 43% Romney-Ryan: 46% Not sure: 11%
WHAT IS THE PURPLEPOLL?

Unlike other polls, the PurplePoll focuses exclusively on the 12 states that are most likely to determine whether President Obama will win re-election: Colorado, Florida, Iowa, Minnesota, Nevada, New Hampshire, New Mexico, North Carolina, Ohio, Pennsylvania, Virginia, and Wisconsin. These states were won by President Obama en route to his 365 electoral votes. Since 1996, nine of these states have swung between the Republican and Democratic candidates. Three states (MN, PA, and WI) have been decided by 3 points or less at least once since 2000. The voters in these states have held the presidential election balance for the past dozen years, and will continue to do so in 2012. Updated regularly throughout the 2012 election cycle, the PurplePoll will follow leading political indicators and track new issues as they emerge. It will offer a unique lens to gather original insight into this critical election. The PurplePoll is fielded and analyzed by Purple Insights, the research division of Purple Strategies, the bipartisan public affairs firm. Fielded 8/13-8/14, using automated telephone interviews and RDD sample. Total weighted N size=1000 likely voters, margin of error +/-3.1. OH, FL, VA and CO have been oversampled to N=600 per state, margin of error +/-4.0.
Ryan Favorability
Bring real change to Washington

Obama Job
Approve: 43% Disapprove: 51% Not sure: 6%
Will protect Medicare

Obama v. Romney
Obama: 46% Romney: 47% Not sure: 6%
Romney-Ryan budget plan

Tax breaks for rich/ends Medicare: 42% Reduce defict/help economy and Medicare: 45% Not sure: 13%
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PURPLEPOLL
PURPLE PREDICTOR STATES
PURPLEPOLL
August 2012
Colorado
Obama Favorability
Virginia
Obama v. Romney

Obama Favorability
Obama v. Romney

Romney Favorability
Voters who are


Romney Favorability
Voters who are


Biden Favorability

Biden Favorability

Ryan Favorability

Ryan Favorability

Obama Job

Obama Job

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PURPLEPOLL
PURPLE PREDICTOR STATES
PURPLEPOLL
August 2012
Ohio
Obama Favorability
Florida
Obama v. Romney

Obama Favorability
Obama v. Romney

Romney Favorability
Voters who are


Romney Favorability
Voters who are


Biden Favorability

Biden Favorability

Ryan Favorability

Ryan Favorability

Obama Job

Obama Job

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PURPLEPOLL
PURPLE OVERALL
PURPLEPOLL
August 2012
PURPLE TRACKING
Obama Job Approval
60
Direction of Economy
50
Getting Better Getting Worse Same
42% 39% 36% 35% 35% 28%
44%
53% 52%
53%
50% 50% 45% 44%
50% 46%
50 40 30 20
48% 49% 49% 47% 47% 46%
51%
40
37% 36%
41% 41%
41%
43%
Disapprove Approve
30
29%
10 0
Not Sure
20
Feb. 11
Mar. 12
Apr. 12
July 12
Sep. 11 Nov. 11 Dec. 11 Jan. 12 Feb. 12 Mar. 12 Apr. 12 Jun. 12 July 12
Romney Favorability
60 50
Obama vs. Romney
54% 39% 45% 47%
57% 56% 48% 49% 49% 41% 38% 39% 27% 29% 48%
50
46% 43%
45% 45%
47% 43%
46% 44%
47% 43%
48% 44%
48% 44%
48% 46%
47% 45%
47% 46%
40
40
45%
30
Barack Obama Mitt Romney Not Sure
32% 30%
30 20 10 0
29%
30%
Unfavorable Favorable Not Sure
20
10
Sep. 11 Nov. 11 Dec. 11 Jan. 12 Feb. 12 Mar. 12 Apr. 12 Jun. 12 July 12
Sep. 11
Nov. 11
Dec. 11 Jan. 12
Feb. 12
Mar. 12
Apr. 12
Jun. 12
July 12
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PURPLEPOLL
PURPLE AUGUST 2012 MAIN QUESTIONNAIRE
PURPLEPOLL
August 2012
August 2012 Main Questionnaire % % % % % % % % % % By State Gender
Male Female GOP
Party
Ind
Education
Dem Non-Coll Coll+
Total July12 June12 April12 Mar12 Feb12 Jan12 Dec11 Nov11 Sep11
Do you have a favorable or unfavorable view of Barack Obama?
Favorable Unfavorable Not sure Favorable Unfavorable Not sure Favorable Unfavorable Not sure Favorable Unfavorable Not sure Approve Disapprove Not sure
47 49 4 45 48 7 41 48 11 45 39 16 43 51 6 46 47 6 91 7 2
41 49 10 46 49 4 47 45 8 -
39 49 12 47 49 4 48 46 7 -
38 48 15 47 48 5 48 44 8 -
29 56 14 46 50 4 48 44 8 -
27 57 16 44 50 6 47 43 10 -
30 54 16 45 50 6 46 44 10 -
29 47 24 41 53 6 47 43 11 -
30 45 25 41 52 6 45 45 11 -
32 39 29 41 53 7 43 46 11 -
46 50 4 46 50 4 41 49 10 44 38 17 45 48 8 49 46 5 94 4 2
46 49 4 47 48 5 38 50 12 46 40 14 42 52 6 45 48 8 90 9 2
45 50 5 42 52 6 41 48 12 40 41 18 42 52 6 44 46 10 95 4 1
46 49 5 45 48 7 41 48 11 43 39 18 42 52 6 47 48 5 91 7 2
41 55 4 50 44 6 37 55 8 52 36 11 36 58 7 41 53 6 90 8 2
51 44 4 41 52 7 44 42 14 39 42 19 49 45 6 51 42 6 92 6 2
10 88 2 82 13 5 10 81 8 80 9 11 8 89 3 9 87 4 93 6 1
38 55 7 46 45 9 36 51 13 46 37 17 37 55 8 39 50 11 87 9 3
84 13 2 14 81 5 70 18 12 15 67 18 78 15 7 85 12 3 93 5 1
46 50 4 45 47 8 38 49 13 43 38 19 41 51 7 45 47 7 92 6 2
47 50 3 46 49 5 43 48 9 48 40 12 44 51 5 47 48 5 91 7 2
Do you have a favorable or unfavorable view of Mitt Romney?
Do you have a favorable or unfavorable view of Joe Biden?
Do you have a favorable or unfavorable view of Paul Ryan?
Do you approve or disapprove of the job Barack Obama is doing as president?
If the 2012 presidential election were Obama-Biden held today and the candidates were: the Democratic ticket of Obama-Biden or the Romney-Ryan Republican ticket of Romney-Ryan, Not sure for whom would you vote?
Are you certain to vote that way, or is it possible that you will change your mind before Election Day?
Certain Might change mind Not sure
Fielded 8/13-8/14, using automated telephone interviews and RDD sample. Total weighted N size=1000 likely voters, margin of error +/-3.1. OH, FL, VA and CO have been oversampled to N=600 per state, margin of error +/-4.0.
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PURPLEPOLL
August 2012
August 2012 Main Questionnaire % % % % % % % % % % By State Gender
Male Female GOP
Party
Ind
Education
Dem Non-Coll Coll+
Total July12 June12 April12 Mar12 Feb12 Jan12 Dec11 Nov11 Sep11
Do you think the economy is getting better, getting worse or staying about the same?
Getting better Getting worse Staying about the same Not sure Obama-Biden Romney-Ryan Not sure Obama-Biden Romney-Ryan Not sure Obama-Biden
29 44 25 2 43 46 11 40 46 15 48 40 12 42 45 13
28 42 29 1 -
36 35 28 1 -
39 35 24 1 -
36 37 26 1 -
27 44 27 2 45 44 11 40 42 18 51 39 10 44 43 13
32 42 25 1 42 47 11 40 47 13 50 39 11 42 46 12
26 45 28 2 42 43 15 39 46 16 50 37 14 43 41 16
31 42 25 2 41 47 12 39 46 15 45 44 11 41 46 13
26 46 26 1 37 51 12 34 51 15 45 45 11 39 51 10
32 42 24 2 48 41 11 44 42 14 52 36 13 45 40 15
8 72 19 1 7 85 7 6 84 10 14 75 10 9 83 8
23 48 27 2 34 48 18 31 48 21 43 41 16 39 48 14
52 16 30 2 81 11 9 75 13 12 81 9 9 73 12 15
25 46 28 2 43 45 12 39 46 14 47 40 13 40 43 17
34 42 22 1 43 47 10 40 47 14 49 41 10 44 48 8
Who do you think has a better plan to reduce the deficit, create jobs and get the economy moving again?
Who is more likely to bring real change to Washington?
Who is more likely to protect Medicare?
Romney-Ryan Not sure
Tax breaks for rich/ends Medicare Reduce defict/help economy and Medicare Not sure
Fielded 8/13-8/14, using automated telephone interviews and RDD sample. Total weighted N size=1000 likely voters, margin of error +/-3.1. OH, FL, VA and CO have been oversampled to N=600 per state, margin of error +/-4.0.
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PURPLEPOLL
August 2012
PURPLE AUGUST 2012 STATE RESULTS
COLORADO
Favorable Unfavorable Not sure Favorable Unfavorable Not sure Favorable Unfavorable Not sure Favorable Unfavorable Not sure Approve
%
Total
46 50 4 46 50 4 41 49 10 44 38 17 45 48 8 49 46 5 27 44 27 2
%
37 55 9 45 51 4 45 44 11 30 42 27 1
%
42 50 7 48 48 5 48 46 5 -
%
36 51 14 43 53 4 47 47 6 37 35 26 1
Gender
39 58 3 54 42 5 36 59 5 50 35 15 36 55 9 43 52 5 24 49 26 1 54 42 5 39 58 3 46 40 14 39 41 20 53 41 7 54 40 6 30 39 27 3
Party
Ind
46 49 5 40 53 8 41 46 13 43 37 20 42 48 10 43 47 10 27 41 29 2
Education
Dem Non- Coll Coll+
78 16 6 18 78 4 69 20 10 12 66 21 76 12 11 84 11 5 42 19 36 3 47 48 5 47 47 5 38 49 14 42 37 21 46 46 9 47 46 7 20 46 30 4 45 52 3 46 51 2 44 49 7 47 39 15 44 50 6 49 47 4 31 44 25 0
VIRGINIA
%
Total
46 49 4 47 48 5 38 50 12 46 40 14 42 52 6 45 48 8 32 42 25 1
%
41 49 11 45 50 5 46 44 10 30 41 27 2
%
43 49 8 45 51 5 49 46 5 -
%
36 48 16 45 50 6 48 46 6 39 35 25 1
Gender
39 56 5 56 38 6 32 59 9 55 35 10 35 59 6 36 55 9 31 46 23 0 53 44 3 39 56 5 43 42 15 38 45 17 48 45 7 53 41 6 33 38 28 2
Party
Ind
40 54 6 48 47 5 34 54 12 49 37 14 36 54 9 40 49 11 27 45 27 0
Education
Dem Non- Coll Coll+
90 8 1 13 83 4 70 16 14 11 75 14 83 12 5 87 10 3 63 9 27 1 48 49 3 43 51 6 35 47 18 45 37 18 46 50 4 48 45 6 35 41 23 0 46 49 4 49 46 5 40 52 8 47 43 10 40 52 8 44 49 8 31 41 26 2
July12 June12 April12 Male Female GOP

9 90 0
84 15 1 8 86 6 82 8 10 10 88 2 13 86 2 9 76 15 1

9 91 1
85 10 5 11 85 4 83 9 7 5 93 2 6 90 4 5 72 22 1
Obama Favorability
Obama Favorability
Romney Favorability
Romney Favorability
Biden Favorability
Biden Favorability
Ryan Favorability
Ryan Favorability
Obama Job
Disapprove Not sure
Obama Job
Disapprove Not sure
Obama-Biden Obama-Biden vs. Romney-Ryan Romney-Ryan Not sure Direction Getting worse of the Staying about the same Economy
Not sure
N=600, margin of error +\- 4.0.
Not sure
Getting better
Getting better
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PURPLEPOLL
August 2012
PURPLE AUGUST 2012 STATE RESULTS
OHIO
%
Total
45 50 5 42 52 6 41 48 12 40 41 18 42 52 6 44 46 10 26 45 28 2
%
37 50 13 46 49 5 48 45 7 33 39 26 2
%
38 48 13 43 52 5 45 48 8 -
%
34 54 12 47 47 5 49 44 7 36 34 29 0
Gender
39 57 4 49 45 5 36 55 9 47 37 16 36 60 4 38 55 7 20 48 31 1 50 45 5 36 57 7 45 42 13 35 45 20 47 45 7 49 39 13 30 42 26 2
Party
Ind
31 62 7 46 45 9 29 54 16 42 40 18 29 64 8 31 53 16 18 52 26 3
Education
Dem Non- Coll Coll+
84 14 3 10 87 2 76 17 8 12 71 18 82 12 6 84 9 7 46 14 39 1 46 49 5 40 53 7 42 46 12 39 42 19 43 51 6 44 45 10 25 45 27 2 44 53 3 47 49 4 40 51 10 44 40 16 42 53 5 43 49 7 26 44 29 1
FLORIDA
%
Total
46 49 5 45 48 7 41 48 11 43 39 18 42 52 6 47 48 5 31 42 25 2
%
47 46 6 43 54 3 45 48 7 29 46 24 2
%
43 47 11 45 50 5 45 49 6 -
%
45 44 12 46 50 4 45 47 7 33 38 28 1
Gender
46 46 7 43 48 9 42 46 11 42 43 15 40 52 8 49 46 6 32 39 28 1 46 51 3 47 47 5 39 50 11 45 35 20 43 53 4 45 50 4 30 45 23 2
Party
Ind
48 44 9 38 54 7 47 43 9 42 45 14 42 49 9 52 40 8 27 38 33 2
Education
Dem Non- Coll Coll+
82 14 4 15 80 4 68 19 12 14 66 20 77 16 7 83 15 2 52 16 29 2 45 51 5 46 46 9 37 50 13 43 37 20 39 52 9 45 48 7 26 43 29 2 47 47 5 45 49 5 45 47 9 44 43 13 44 53 3 49 49 3 35 42 22 1

8 89 3
82 12 6 6 84 9 81 5 14 5 93 1 5 92 3 6 78 16 0

11 85 3
79 12 9 9 79 12 71 13 16 9 89 3 10 85 5 13 69 17 1
Obama Favorability
Obama Favorability
Romney Favorability
Romney Favorability
Biden Favorability
Biden Favorability
Ryan Favorability
Ryan Favorability
Obama Job
Disapprove Not sure
Obama Job
Disapprove Not sure
Not sure
Not sure
Getting better
Getting better
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PURPLEPOLL
August 2012
August 2012 Main Questionnaire

1. Do you have a favorable or unfavorable view of Barack Obama? 1) Favorable 2) Unfavorable 3) Not sure 2. Do you have a favorable or unfavorable view of Mitt Romney? 1) Favorable 2) Unfavorable 3) Not sure 3. Do you have a favorable or unfavorable view of Joe Biden? 1) Favorable 2) Unfavorable 3) Not sure 4. Do you have a favorable or unfavorable view of Paul Ryan? 1) Favorable 2) Unfavorable 3) Not sure 5. Do you approve or disapprove of the job Barack Obama is doing as president? 1) Approve 2) Disapprove 3) Not sure 6. If the 2012 presidential election were held today and the candidates were: the Democratic ticket of Barack Obama and Joe Biden, or the Republican ticket of Mitt Romney and Paul Ryan, for whom would you vote? 1) Obama-Biden 2) Romney-Ryan 3) Not sure 7. Are you certain to vote that way, or is it possible that you will change your mind before Election Day? 1) Certain 2) Might change mind 3) Not sure
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8.
Do you think the economy is getting better, getting worse or staying about the same? 1) Getting better 2) Getting worse 3) Staying about the same 4) Not sure
9.
Who do you think has a better plan to reduce the deficit, create jobs and get the economy moving again? 1) Mitt Romney and Paul Ryan 2) Barack Obama and Joe Biden 3) Dont know
10. Who is more likely to bring real change to Washington? 1) Mitt Romney and Paul Ryan 2) Barack Obama and Joe Biden 3) Dont know 11. Who is more likely to protect Medicare? 1) Mitt Romney and Paul Ryan 2) Barack Obama and Joe Biden 3) Dont know 12. Let me read you two statements on the economic plan put forward by Mitt Romney and Paul Ryan, and please tell me which one comes closer to your view: 1) The Romney-Ryan budget will get our economy moving by cutting government spending, reducing taxes for everyone, and reforming Medicare to protect it for the long term. Its what we need to move forward. 2) The Romney-Ryan budget is a radical plan that cuts taxes for the wealthy while raising taxes on the middle class. It ends Medicare as we know it by replacing guaranteed coverage with vouchers. Now is not the time to turn back to the Bush years. 3) Dont know
PURPLEPOLL
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PURPLEPOLL

August 2012 Edition

WHY THE PURPLEPOLL?

For more information, contact Doug Usher, Ph.D. [doug.usher@purplestrategies.com] at 703-548-7877.

For more information, contact Doug Usher, Ph.D. [doug.usher@purplestrategies.com] at 703-548-7877.

For more information, contact Doug Usher, Ph.D. [doug.usher@purplestrategies.com] at 703-548-7877.

Voters who are

ABOUT PURPLE STRATEGIES

Direction of the Economy

Best plan for the economy

WHAT IS THE PURPLEPOLL?

Bring real change to Washington

Will protect Medicare

Romney-Ryan budget plan

For more information, contact Doug Usher, Ph.D. [doug.usher@purplestrategies.com] at 703-548-7877.

PURPLE PREDICTOR STATES

Will protect Medicare

Will protect Medicare

Voters who are

Romney-Ryan budget plan

Voters who are

Romney-Ryan budget plan

Direction of the Economy

Direction of the Economy

Best plan for the economy

Best plan for the economy

Bring real change to Washington

Bring real change to Washington

For more information, contact Doug Usher, Ph.D. [doug.usher@purplestrategies.com] at 703-548-7877.

PURPLE PREDICTOR STATES

Will protect Medicare

Will protect Medicare

Voters who are

Romney-Ryan budget plan

Voters who are

Romney-Ryan budget plan

Direction of the Economy

Direction of the Economy

Best plan for the economy

Best plan for the economy

Bring real change to Washington

Bring real change to Washington

For more information, contact Doug Usher, Ph.D. [doug.usher@purplestrategies.com] at 703-548-7877.

42% 39% 36% 35% 35% 28%

50% 50% 45% 44%

48% 49% 49% 47% 47% 46%

Sep. 11 Nov. 11 Dec. 11 Jan. 12 Feb. 12 Mar. 12 Apr. 12 Jun. 12 July 12

Obama vs. Romney

54% 39% 45% 47%

Unfavorable Favorable Not Sure

Sep. 11 Nov. 11 Dec. 11 Jan. 12 Feb. 12 Mar. 12 Apr. 12 Jun. 12 July 12

For more information, contact Doug Usher, Ph.D. [doug.usher@purplestrategies.com] at 703-548-7877.

PURPLE AUGUST 2012 MAIN QUESTIONNAIRE

Do you have a favorable or unfavorable view of Barack Obama?

Do you have a favorable or unfavorable view of Mitt Romney?

Do you have a favorable or unfavorable view of Joe Biden?

Do you have a favorable or unfavorable view of Paul Ryan?

Do you approve or disapprove of the job Barack Obama is doing as president?

Certain Might change mind Not sure

For more information, contact Doug Usher, Ph.D. [doug.usher@purplestrategies.com] at 703-548-7877.

PURPLE AUGUST 2012 MAIN QUESTIONNAIRE

Who is more likely to bring real change to Washington?

Who is more likely to protect Medicare?