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Measuring and Validating Constructs Using Computer Aided Text Analysis (CATA)

Measuring and Validating Constructs Using Computer Aided Text Analysis (CATA)

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Measuring and Validating Constructs Using Computer Aided Text Analysis (CATA)
Jeremy C. Short
University of Oklahoma
Measuring and Validating Constructs Using Computer Aided Text Analysis (CATA)
Jeremy C. Short
University of Oklahoma

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Categories:Types, Research
Published by: Terry College of Business on Aug 17, 2012
Copyright:Attribution Non-commercial

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08/20/2012

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UniversityofOklahoma
PRICE
College ofBusiness
Measuring and ValidatingConstructs Using ComputerAided Text Analysis (CATA)
Jeremy C. ShortUniversity of Oklahoma
 
UniversityofOklahoma
PRICE
College ofBusiness
Two Views on Words
Words are the voice of the heart.
 
 –
Confucius (China's most famous teacher,philosopher, and political theorist, 551-479 BC)
I was reading the dictionary. I thought itwas a poem about everything.
 
 –
Stephen Wright (Comedian)
 
UniversityofOklahoma
PRICE
College ofBusiness
What is Content Analysis?
Content Analysis is a research method thatuses a set of procedures to classify or categorize communication.
Content analysis allows for an unobtrusivemethod to gather attributions, cognitions, or other organizational projections.
Commonly analyzed communicationsinclude shareholder letters andorganizational mission statements.

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