RANDOM HOUSE, INC.

Booth #303

Meet the Author

SASHA ISSENBERG
Get A Free, Signed Copy of his new book The Victory Lab

WHERE: Exhibit Hall, Random House Booth #303 WHEN: Friday, August 31st, 2:003:00 PM
Signing follows the authors Plenary Panel: The 2012 Presidential Election, 12:151:45 PM
Room assignments are pending. Please check final program for room number.

Sasha Issenberg is the Washington correspondent for Monocle. He covered the 2008 presidential campaign for The Boston Globe as a national political reporter, and has written for The New York Times Magazine, Slate, and George, where he served as a contributing editor. His new book, The Victory Lab will be published in September 2012.

THE VICTORY LAB

The Secret Science of Winning Campaigns By Sasha Issenberg

Get a Free Copy in Booth

n The Victory Lab, journalist Sasha Issenberg tells the hidden story of the analytical revolution upending the way political campaigns are run in the 21st century. This book oers the secret history of modern American politics, pulling back the curtain on the tactics and strategies used by some of the eras most important figuresincluding Barack Obama, Rick Perry, and Mitt Romneywith iconoclastic insights into human decision-making, marketing, and how analytics can put any business on the road to victory.

Crown | HC | 978-0-307-95479-4 | 304pp. | $26.00/$31.00 Can. Audio: 978-0-449-80700-2 | $20.00 e-Book: 978-0-307-95481-7 | $12.99

A L S O AVA I L A B L E I N B O OT H

WHO STOLE THE AMERICAN DREAM?

By Hedrick Smith

Get a rom Hedrick Smith, the Pulitzer Prize winner, New York Times Free Copy bestselling author, and PBS Frontline reporter comes the step-byin Booth step story of how the American Dream was dismantled over the past forty years by a series of landmark legislative, electoral, and corporate decisions. Smith also shows how Americans are faring today and explores what we can do, together, to recreate the American Dream.

His previous books The New Russians (1990) and The Power Game (1988) were critically acclaimed bestsellers, and are widely used in college courses today. As a reporter at the New York Times, Smith shared a Pulitzer for the Pentagon Papers series, and won a Pulitzer for his international reporting from Russia in 197174.
Random House | HC | 978-1-4000-6966-8 | 544pp. | $30.00/$35.00 Can. Audio: 978-0-449-80804-7 | $24.00 e-Book: 978-0-679-60464-8 | $14.99

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BOOTH #303

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