Page 3 www.cgarena.com Issue 01 February 2006
industry newsBuzzword of the Month
- The process of shooting on lm and nishing in the digital realm has been available to the TVC production community for many years, but the problems associated with moving massive amounts of data required to nisha feature lm the same way has meant that lms have tended to only use the process for specic sequences.That has all changed - breakthroughs in data management and lm recording technology have created new opportunities tonish features entirely in digital. The process is called Digital Intermediate, and involves the original camera footage, lm
or tape - being scanned as data, the images digitally manipulated through colour grading and vfx , then the project recorded
back to lm negative in HD, 2K or 4K resolution.
Another major advantage is a greater control over colour grading. While optical colour timing allows only basic control of the red, green and blue light sources during the duplication process, digital colour correction can affect aspects like satura-
tion and contrast to an innite degree. Many different colours within the frame can be isolated at any one time, allowing
complex visual colour effects to be created easily.
There are also other benets, including the protection of the original camera negative. Edits, re-edits, multiple versions
and even short promos can all be done without reverting to the original neg. The OCN is scanned once and then stored for safe-keeping, the edit is performed digitally and thus always seamlessly. The digital intermediate path can also be taken for productions shooting on HD or SD tape formats although the overall resolution will only ever be as good as the acquisitionformat.
Disney buys Pixar
Walt Disney payed $7.4 bil-lion in stock to acquire Pixar Animation Studios--a dealthat puts Apple Computer CEO Steve Jobs on Disney’s board of directors.
For the venerable animation giant, the move is a signicant
bet on Pixar’s digital approach as the successor to the pen-and-ink industry popularized by Walt Disney. Pixar will re-main in its San Francisco Bay Area headquarters.Jobs said Pixar’s main choices came down to selling out toDisney or working with another studio under a deal like Lu-
caslm has with Twentieth Century Fox, in which the larg
-er studio gets only a distribution fee. The latter option wassomewhat attractive, Jobs said, but would still result in anarrangement with “two companies with two separate sets of shareholders and two different agendas.”
Prime Focus Plans for Rs117cr Expansion
Prime Focus, one of India’s lead-ing integrated end-to-end post pro-duction and visual effects serviceshouse, has chalked out an expan-sion plan involving an investmentof Rs 117.25 crore (Rs 1.17 bil-lion), according to a release.The plan includes setting up of high-end digital studios atLos Angeles, London and Dubai and expanding its domes-
tic operations. To part nance this expansion, the company
soon proposes to enter the capital market with a public issueof Rs 100 crore (Rs 1 billion) through a 100% book building process. Prime Focus IPO is likely to hit the market at theend of February or beginning March.