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A STOCK ADVISOR SPECIAL REPORT

3 Stocks to
own for the
new industrial
revolution

Motley Fool Stock Advisor


December 2012
3 Stocks to Own For the
New Industrial Revolution
Brought to you by David and Tom Gardner, Co-founders, The Motley Fool

Dear Fool,
Welcome to Motley Fool Stock Advisor, where our goal is to show you a better way to invest, and make you wealthy along the
way. Which is exactly what we think the three stocks below could do now that the 3-D printing revolution is in full swing.
The first two are from Motley Fool Stock Advisor, and the last one is a bonus pick from Motley Fool Rule Breakers, David
Gardner’s growth-investing newsletter.
After you’re done reading this investing kit, we invite you to visit the Motley Fool Stock Advisor website at:
http://stockadvisor.fool.com/.
There you’ll be able to see all the stocks we’ve recommended over the past ten and a half years. You can also check out our latest
updates, our Best Buys Now, and our Core Stocks. You’ll also be able to interact with us, our community, and our team of analysts
on the Stock Advisor discussion boards.
So please make sure to visit http://stockadvisor.fool.com/ when you’ve finished reading the information we’ve prepared for you
below.
We look forward to investing alongside you, and here’s to many years of profits together.
Fool on!

David and Tom Gardner

Company Snapshots Data as of December 13, 2012

3D Systems (NYSE: DDD) Dassault Systemes Stratasys (Nasdaq: SSYS)


Market Cap: $2.6 billion (Pink Sheets: DASTY.PK) Market Cap: $2.9 billion
Recent Share Price: $46.08 Recent Share Price: $70.46
Market Cap: $13.8 billion
Cash/Debt: $184 million / $124 million Recent Share Price: $111.92 Cash/Debt: $52 million / $0
52-Week Range: $14.30 - $49.35 Cash/Debt: $1.9 billion / $368 million 52-Week Range: $26.75 - $79.25
P/E: 67.7 52-Week Range: $75.70 - $114.79 P/E: 83.0
CAPS Rating: 4 out of 5 stars P/E: 33.2 CAPS Rating: 4 out of 5 stars
CAPS Rating: 5 out of 5 stars

2 Motley Fool Stock Advisor Special Report — December 2012  stockadvisor.fool.com


3D Systems (NYSE: DDD)
This company was originally recommended on January 20,
2012. The numbers below have been updated.
Suds are spilling out the side of your dishwasher, and you are no more time-consuming or expensive to produce than
need to replace the little plastic bracket that stops them. No simple ones. This gives designers freedom to create differ-
problem — just get the specs online and print out the part. ently -- and that’s how world-changing ideas take shape.
Or you’re designing a new laptop and you want to get a feel
The Future Is Now
for the ergonomics, so you print out a model. Or maybe you
Companies’ newfound love of additive manufacturing has
need a hearing aid fitted exactly to your ear, so a technician
brought 3D Systems consistent profitability and improving
prints out a custom earpiece.
margins.
If all that sounds like sci-fi, that’s because for most of human
Management believes revenue will hit $400 million to $500
history, making things has been a process of subtraction.
million over the next three or four years — an inexact target,
Michelangelo said, “Every block of stone has a statue inside
but one suggests 20%-plus annual growth in the near future.
it, and it is the task of the sculptor to discover it.”
And if 3-D printing takes off among individual consumers,
But technology developed since the late 1980s has made it even that could prove conservative.
possible to do additive manufacturing — laying down only
No company is doing more to advance that next revolution
what we want with little or no waste. (Think Michelangelo’s
than 3D Systems. At this year’s Consumer Electronics Show,
David without all the dust.) Sometimes called 3-D printing
the company launched Cubify.com, a forum where consumers
or rapid manufacturing, the revolution began with my recom-
can access design tools, share 3-D designs, and even sell their
mendation of 3D Systems (NYSE: DDD).
creations. Objects can either be printed and delivered through
3D Systems’ network of service providers on professional
Another Dimension machines, or made at home using the company’s 3-D printer
In 1986, Charles Hull coined the term “stereolithography” to called the Cube, which retails for $1,299.
describe a process during which print heads deposit very thin
layers of resin in an exact location, building a finished, 3-D Even more tempting for everyday users, 3D Systems’ “Kinect-
object one layer at a time. Hull founded 3D Systems that same To-Print” application uses Microsoft’s Kinect — yep, the
year, and he remains the company’s chief technology officer. hands-free Xbox game controller — as a 3-D scanner. That
and other tools offer what the company calls “coloring-book
Additive manufacturing has made great advances in speed, simplicity” for creating designs. We think such ease of use
accuracy, and quality since its early days, and it’s now being will eventually bring 3-D printing into the home, with huge
eagerly adopted by many industries that ignored it for decades. implications for a variety of industries — and huge profits for
That shift is reflected in the company’s growth; over the past 3D Systems shareholders.
five years, its sales have climbed at an average annual pace of
just 15.9%. But over the past three years, that rate was 42.5%;
Risks and When We’d Sell
over the past two years, 49.2%; and in the past year, 51.7%.
3D Systems’ chief rival is Stratasys (Nasdaq: SSYS), a com-
Best of all, its sales of $322 million over the past twelve pany you can read about below.
months barely scratch the surface of the $3 billion to $5 bil-
While I obviously like both companies, Stratasys uses different
lion market 3D thinks its current technology can serve.
technology and has focused mostly on high-end printers. 3D
Because although it was once a way to make a one-off proto- Systems, in contrast, has made a greater effort to bring 3-D
type, 3-D printing is now used for all kinds of high-value, low- printing to consumers.
volume functional parts — specialty tools, parts for fighter
It also has a different business model, focused not just on
jets, and other objects with complex geometries that would be
selling printers and supplies (a classic razor-and-blade model)
difficult or impossible to manufacture conventionally.
but also snapping up a number of service companies that
3D Systems offers parts made not just from a variety of create objects on spec. Its large installed base drives a high
tough plastics, but also waxes, nylons, rubbers, metals, and level of recurring revenue, powering about 70% of sales.
composites. That makes its offerings attractive to all kinds of
The other significant industry player, Objet Geometries,
industries.
recently gave up plans for an IPO and decided to merge with
What’s more, 3D’s technology is changing not just manufac- Stratasys — something that should bring more attention to the
turing but the design process itself. As CFO Damon Gregoire industry. I’m not worried, though; I think this is a case where
put it, “complexity is free” with 3-D printing. Intricate objects better, more widely accessible technology lifts all boats.

3 Motley Fool Stock Advisor Special Report — December 2012  stockadvisor.fool.com


There’s room for more than one player here, and 3D Systems Abaqus software suite to simulate deep digging,
has a host of advantages. successfully determining how to safely and efficiently
exploit real-world resources. 

3D Systems’ acquisitions are another potential risk. While
most have been relatively small service providers, the com- • Researchers at Frankfurt University used Dassault soft-
pany issued $152 million in debt to pay for Z Corp., which ware to model the forces on the human body at rest,
brought the total goodwill it already carries on its balance in order to design a better mattress. 

sheet to $221 million. • Engineers in Germany simulated how a nuclear facility
would stand up to earthquakes and airplane strikes. 

The company’s strategy of growth by acquisition has also
obscured the fact that organic growth has slowed somewhat. And it’s not just about physical modeling. Dassault’s Delmia
The debt should be manageable, but we’ll be keeping an eye division lets clients test a manufacturing process in a virtual
on organic growth as well as looking for margins to keep environment. A Japanese company that makes wire harnesses
climbing. We’re counting on this business to boom, and if it says it cut production time 67% by simulating and optimizing
stumbles, we’ll print ourselves a pair of walkin’ shoes. its assembly process with these tools. 

To give Baudrillard a
little credit, we live in a world where it is increasingly pos-
The Foolish Bottom Line sible — and therefore competitively necessary — to represent,
Companies are already embracing additive manufacturing manipulate, and test reality in digital form. Investors should
like never before, and tomorrow we may all be printing up get excited, because Dassault is on the cutting edge of this
our own bling. With change coming so fast, it’s hard to know endeavor.
what the future of 3-D printing will look like. That’s why 3D
Systems offers the industry’s broadest range of solutions — Financials, Valuation, and Management

high-end systems, low-end printers, service agencies offering Dassault is relatively large, with a market cap of $13 billion,
a variety of materials and capabilities. so it doesn’t generate the runaway growth you might expect
from a smaller and less mature company.
Unless the world suddenly goes flat, 3D Systems should con-
tinue to drive a powerful — and profitable — trend. Nonetheless, its revenue has increased at an 10% compound
rate over the past five years. It’s been a steady climb: The top
line has grown every year since 1998, with the exception of a
To learn more about 3D Systems, visit this link: 2.5% dip in 2003. Even during the recession, Dassault’s sales
http://newsletters.fool.com/18/recommendations/DDD.aspx held steady, and a key part of that was high retention. 

Considering Dassault’s stable earnings, strong balance sheet,
and 0.8% dividend yield, now looks like the best way to
buy into the long-term growth of simulation and modeling,
Dassault Systemes particularly since Dassault’s broad range of products exposes
it to more industries — and more opportunities — than its
(Pink Sheets: DASTY.PK) smaller competitors. 

This company was originally recommended on September 18,
Dassault is impressively efficient, with the strong margins of
2009. The numbers below have been updated.
a successful software company — an 86% gross margin over
French philosopher Jean Baudrillard famously argued that the past year and a net margin that typically runs north of 15%.
in modern society, reality has been replaced by simulations.
Moreover, it achieves these returns with a business that’s light
We’ve grown so thoroughly accustomed to placeholders for
on shareholders’ capital. Return on invested capital was more
real things that we’ve lost contact with the original. 

than 24% in 2008, an indication not only that our money goes
How appropriate, then, that Baudrillard’s countrymen have a long way but also that management isn’t overspending to
created the world’s leading computer design and simulation buy growth or fend off competition.

company. Dassault Systèmes (Pink Sheets: DASTY.PK) soft-
That team is led by CEO Bernard Charlès, who has been
ware that allows designers and engineers to work in simulated
with Dassault since not long after it was spun out of Dassault
3-D environments. It creates virtual objects, then tests how
Aviation in 1981. Charlès has been president since 1995 and
they will react to simulated use and stress.
CEO since 2002, but he’s an engineer by training and came up
While we at Stock Advisor stubbornly insist that the real world through the R&D side of the company. He’s used that back-
still exists, consider some of the uses:
 ground to keep the company technologically competitive and
to make some of the key acquisitions that have put Dassault
• Engineers at an Australian nickel mine used Dassault’s on top. 


4 Motley Fool Stock Advisor Special Report — December 2012  stockadvisor.fool.com


He’s also been canny about opening the 3-D experience to commerce revolution took off. Instant global communication
new users and planting the seeds of future products. The com- might have streamlined business, but it didn’t really change
pany’s free 3DVia Shape modeling software lets users easily how we deal with tangible objects.
create and share 3-D images by tapping into community-
generated content libraries. Thousands of people use this Well, you still can’t get that coffee over the Internet, but you
platform, making models of homes and buildings that they may soon be able to get the cup.
then contribute to Microsoft’s Virtual Earth. Thanks to the wonder of 3-D printing, it’s possible to go
from computer design to physical object without ever leaving
Risks and When We’d Sell the digital domain. As the technology gets cheaper, it could
Because of its high recurring revenue stream, industry lead- one day reach your home: Find a coffee cup design you like
ership, and limited competition, Dassault falls on the lower online, download it, and “print” real cups at home.
end of the risk spectrum for my side of the Stock Advisor
scorecard. The big caveat is that buying on the Pink Sheets Stratasys creates the printers that make this possible, and it’s
can expose you to extremely low liquidity. 
 our entry point to this exciting field. Its proprietary fused de-
position modeling (FDM) is the cheapest method for building
On the operational side, a substantial portion of Dassault’s professional-grade plastic parts, with systems costing as little
sales, 35% in 2007, come through IBM (NYSE: IBM), which as $18,900 and requiring relatively inexpensive spools of fila-
markets and distributes many of the company’s products ment rather than lasers and messy or dangerous liquids and
worldwide. powders. You can use FDM inside an ordinary office without
safety concerns — a key advantage over the other main tech-
Dassault has been steadily reducing its reliance on IBM
nology, stereolithography.
since the agreement started in 2005, but a disruption in this
relationship would lead us to reevaluate our recommendation. 3-D printing has been around in some form for decades, but
We’ll also be watching the net margin, which has declined better quality and lower prices have taken it from prototyping
with recent R&D spending and higher taxes, to make sure it rough models to actually making components for end use. If
returns to historical norms.
 you’re designing a critical part, you don’t want to go into mass
production without an accurate prototype in hand — some-
The Foolish Bottom Line thing you can test, tweak, and improve through several itera-
Look before you leap, the old saying goes. And thanks to tions. Traditionally, that meant machining and handcrafting
the convergence of sophisticated modeling, high-powered parts, a slow and expensive process. Rapid prototyping lets
computers, and 3-D visualization tools, it’s now possible to a machine read a computer-aided design file and re-create
do just that. the exact design, layer by layer, out of polymers, metals, and
ceramic materials.
Dassault’s simulations can predict the future — or at least
how some scenarios and variables will play out. Its design It operates in a classic razor-and-blade model: Each unit uses
tools refine and optimize manufacturing, while its process $3,000 to $5,000 a year in consumables, plus service and
tools let users fine-tune production before building factories maintenance. Those who don’t want to invest in the equipment
or hiring employees. Not many customers will give up that can send a CAD file to the Paid Parts division, and Stratasys
kind of visibility once they have it, and Dassault is here to will deliver a completed part.
make sure that simulation becomes reality.
Where Can This Go?
The low cost of Stratasys’ technology is bringing 3-D printing
To learn more about Dassault Systemes, visit this link: to more users; it’s even sold more than 500 rapid prototyping
http://newsletters.fool.com/18/recommendations/DASTY. systems for use in high school shop classes. So is it coming
aspx to your home?
As we saw with 3D Systems, the day is basically here.
But even if it’s not in your home, the technology will spread.
Stratasys (Nasdaq: SSYS) Need a replacement part for your dishwasher or a custom jig
for a special job? It’s not a stretch to see a Stratasys system at
This company was originally recommended on September 18, Home Depot, where you could bring in a CAD file and walk
2009 by Motley Fool Rule Breakers service. The numbers out with your part.
below have been updated.
As speed and sophistication increase and costs fall, the tech-
“But you can’t get a cup of coffee over the Internet.” I nology isn’t limited to one-offs and prototypes. BMW uses a
remember hearing this skeptical quip a decade ago as the e- Stratasys system to create specialized tools whose complex

5 Motley Fool Stock Advisor Special Report — December 2012  stockadvisor.fool.com


shapes would be difficult to fabricate by traditional means.
Another company describes how it quickly created a new
pulley to replace a broken part on a heavy-duty belt sander.
This quick fix kept the company from shutting down produc-
tion, and the plastic composite continued to work for months
in place of a metal part.
These aren’t just prototypes — they’re real products coming
out of a printer.

Built for Success


Stratasys has been profitable every year but one since 1995,
and it earned $20.6 million in 2011.
But perhaps the risk here comes from the reality that Stratasys
is committed to its proprietary technology. This is neither the
fastest (at least for larger objects) nor, according to some,
the highest-quality rapid prototyping. But it is, I think, the
cheapest way to produce high-quality results. That’s the
sweet spot — the “good enough” inflection point that Harvard
Business School professor Clay Christensen has observed
leads to widespread adoption and allows the technology to
improve.
I don’t think the cheaper V-Flash will replace Stratasys as
the low-cost leader for professional-grade rapid prototyping.
Nevertheless, if a competitor figures out how to improve an
alternative technology to present a better value than FDM,
that could be a major stumbling block for Stratasys.

Foolish Bottom Line


I can barely write an article or brainstorm stocks without
my computer at hand. Likewise, most product design now
takes place digitally. The idea of turning designs into three-
dimensional products at the push of a button is revolutionary.
Just like desktop computing, it’s taken 3-D printing years to
move from elite technology to broad availability, but we’re
seeing adoption accelerate. As it continues, the result will be
gloriously disruptive and nothing short of staggering — and
Stratasys is the company to own.
The Motley Fool owns shares of 3D Systems, and has written
covered calls on this company. David Gardner owns shares
of Stratasys.

6 Motley Fool Stock Advisor Special Report — December 2012  stockadvisor.fool.com

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