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OBJECTIVE
OUR OBJECTIVE IS TO COVER THE
WHOLE MARKET AS SOON AS POSSIBLE
AND ESTABLISH AN IMAGE IN THE MIND
CUSTOMERS.
OUR POLICY
PROMOTION FOCUSSED
EFFECTIVE UTILISATION OF ALL RESOURCES
SELF DISTRIBUTION AND SELF TRANSPORTATION
HEALTH CONSCIOUS
Initial amount that we are having is Rs 50
lacs
ITEMS RS
TOTAL 8,70,000
WHAT WE DO
Raw material
Potato- 110-130 Qtl.per month.
cost of potato- Rs 700-800/day.
Other components
oil- Rs1800-2000 /day
salt- Rs 150-200/day
other things- Rs 300-400/day
packing costs 50 paisa/packet.
PROJECTED COST
RETAILER MARGIN 10% IN MRP.
TRANSPORATION AND WAREHOUSE COST AVERA
20% OF TURNOVER.
PROMOTION EXPENSES ABOUT 40%OF TURNOVE
PRODUCTION COSTS 5%.
EMPLOYEES COSTS 10% OF TURNOVER.
ACCOUNTING ANG LEGAL COSTS 5%.
RESERVES 25% OF TURNOVER
PROFIT (FOR 150 GM)
COST OF POTATO .56RS
COST OF LABOUR 2.00RS
COST OF DISTRIBUTION .44 RS
COST OF PACKAGING .50RS
RETAILER MARGIN 2.00RS
PROMOTION COST 6.OORS
TRANSPORTATION COST .50RS
OTHER CHARGES 4.OORS
16.00R
TOTAL PROFIT 4.OOR
LEMON ACHARI
CHATPAT
KHATEMITTHA
PUDINA SPICY
TOMATO MASALA
CLASSIC
AVAILIBILITY OF SIZE
10 GRAM @ 3 RS
30 GRAM @ 5 RS
70 GRAM @ 10 RS
LAYS
BINGO
UNCLE CHIPS
HALDIRAM
TARGETED CITIES IN FIRST PHASE
RA FIROZABAD
IKOHABAD ETWAH
IGARH MAINPURI
EERUT GWALIOR