Wine Trends for the Future

Presenters Andrew McNamara MS Cameron Douglas MS

New Zealand

Climate
Cool and going to stay cool Enormous Maritime Influences (80 Miles) North East and Eastern Side of Islands for Viticulture notable exceptions Soils - Relatively youthful geologically speaking, but that depends on where your vineyard is Marlborough versus Hawkes Bay versus the Waitaki Valley

History
1819 1906 1970s 1990s 2000s and Today

Factoids - Land Under Vine

Around 34,000 hectares under vine Marlborough 19,750 ha Hawkes Bay 5,000 ha Gisborne 2000 ha Canterbury/Waipara 1850 ha Otago 1550 ha

Old Grapes New Grapes

Sauvignon Gris Arneis Gruner Veltliner Chardonnay Musque Montepulciano Sangiovese Tempranillo

Tonnes Crushed 2011 328,000

Sauvignon Blanc 224,000 Pinot Noir 31,156 (Still and Methode Wines) Chardonnay 25,580 Pinot Gris 17,787 Merlot 9,092 All other varieties - Vinifera 78 to 1,600 Hybrids 42 (Breidecker, Chambourcin)

Tonnes Crushed 2012

269,000 tonnes Down 18% overall. 30% in some areas Vintage 2012 Challenges or not! Lack of Sunlight Too much Rain Botrytis invasion Optimism Some outstanding recovery and results wait and see!

Factoids
703 Wineries/Brands as of August 2012 Northland 16 Auckland 117 Waikato/Bay of Plenty 15 Gisborne 25 Hawkes Bay 85 Wairarapa 61 Nelson 37 Marlborough 150 Canterbury/Waipara 69 Central Otago 118 Other Areas 10 (incl - Waitaki Valley/Ohau Gravels/Taupo)

Small Producer Dominated

622 Wineries - up to 200,000 litres 71 Wineries - 200,000 to 4 million litres 10 Wineries - more than 4 million litres incl: - Delegats, Kim Crawford, Brancott, Saint Clair, Villa Maria, Wither Hills, Yealands, The Mud House Group

2012 Organic Stuff

2550 hectares of vineyard land under organic certification about 7.6% Continued growth and expansion of interest and practice in Organic and Bio-dynamic farming

Organic and Bio Gro 69 Producers(9.8%)

Wineries producing solely from certified organic or biodynamic grapes: 20 Producers Wineries producing some wines from fully certified organic vineyards, and have the rest of their vineyard land under conversion to organics: 8 Producers Wineries producing some wines from organic vineyards: 8 Producers

Organic and Bio-Gro 69 of them (9.8%)

Wineries which have all or some of their vineyards in conversion to organics: 15 Producers Vineyards/Growers who are fully certified organic and sell their grapes to wineries: 9 Producers Vineyards/Growers are in conversion to organic production and sell their grapes to wineries: 9 Producers

Annual Vineyard Challenges

Botrytis Talcum Powder, Botry-Zen, Oyster Shells/sea shell Mealy Bug & Leaf Roll Virus vine removal and replacement Craggy Range example

Trends in Export
The USA is New Zealands #1 growth market Complexity is returning to the USA Multiple producers waiting to find import and distributor channels Manage small parcels of wine Bulk Wine Exports growth to 15% of exports

NZ Wine Sales 1981: Key Markets (% vol)

NZ UK Australia

USA
Canada Other

98%

November 2011

NZ Wine Sales 1991: Key Markets (% vol)

2% 5% 5%

NZ UK Australia USA Canada Other

88%

November 2011

NZ Wine Sales 2001: Key Markets (% vol)

6%

6% 4%

1%

NZ 18% UK Australia

USA
Canada Other

65%

November 2011

NZ Wine Sales 2011: Key Markets (% vol)

8% 30%

3% 15%

NZ UK Australia USA Canada Other 20% 24%

November 2011

Exports total approximately $1.3 billion in 2011

Geographical Indicators Whats Official and What Isnt?

Little to no change since 2009 An export, label integrity challenge

Does not appear to affect new and emerging wine markets

Check out the hand out

Sustainability 2007 to 2012

The early 1990s.
Guidelines Developed 2003

2007
2012

Other Trendy Information

Shortfall of wine through to 2017 The Dutch GI of Zeeland USA investment into New Zealand Pinot Noir 2013 Ohau Gravels Kapiti Coast Screw Top closed sparkling Wine (Trevi)

Wines and Regions

New Zealand now has 12 Wine Regions not all official GI status (7 North Island) Ohau Gravels (5 South Island) Waitaki Valley Today well zoom in on Central Otago, Marlborough and Hawkes Bay

Central Otago

Central Otago
Felton Road Bannockburn Soils a mix of free draining colluvial and loess deposits with clay and schist. Farming Bio Dynamic, By Hand Everything Viticulture Single Shoot VSP Elms, Cornish Point, Calvert Vineyard sites 100% Bio Dynamic and Organic from 2010 (began in 2002)

Calvert Vineyard Bannockburn

Felton Road Bannockburn Riesling 2010

Riesling from the Calvert and Elms Vineyards Whole bunch, 100% wild ferment 56 GPL Residual pH approx 2.95 4 months on lees TA 8.7

Prophets Rock

Nelson Soils

Marlborough
History 1873 - First grapes planted by Scotsman David Herd in the southern valleys 1973 - Commercial planting began at Montanas Brancott Estate at Fairhall 1984 - Phylloxera outbreak first recorded and widespread by 1992 1986 - Oversupply of unsuitable varieties leading to Government sponsored vine pull

Soils in part of the Waihopai Valley

Soil profile at Seresin Vineyards Waihopai

One Horse Power Spray Unit . Sustainability in action and Carbon Neutral - Possibly

Greywacke Sauvignon Blanc

Named after the round greywacke river stones found throughout the vineyard Fruit is sourced from mature vineyards within the central Wairau Plains and the Southern Valleys Wines are made at the Dog Point winery located in the Brancott Valley area

Greywacke Wild Sauvignon 2010

Alluvial deposits to sandy clay loams A mix of hand and machine harvest Whole bunch press Barrel fermented in old Barriques Wild/natural fermentation Alcohol 14% pH 3.2 TA 7.1

Villa Maria Taylors Pass Chardonnay

Northern side of the Awatere River Whole Bunch Fermented in oak 17% new French MLF yes Maturation 14 months 14% Alc pH 3.30 RS - zero

Hawkes Bay
5000 Ha under vine Rain Shadow effect very dry overall 27 different soil types 100 year history of viticulture Bordeaux varietals, Chardonnay, Pinot Gris, Viognier, Sweet Wine

Craggy Range Gimblett Gravels Vineyard Holding

Kidnappers Vineyard Site Hawkes Bay

Craggy Range Kidnappers Vineyard Chardonnay

Te Awanga Sub-region Shallow clays, alluvial deposits Coastal influences 75% Hand harvest 75% Whole Bunch Mix of Steel and Oak Fermenters 8% New Barrel 5 Months maturation

Mission Estate Syrah 2010

Bridge Pa Triangle and Gimblett Gravels sites Stony gravels and light silts De-stemmed fruit 7 day ferment to max of 30 degrees Celsius. 30 day post ferment maceration in tank Moderate oak mix of new and old

Mills Reef Merlot Malbec 2008

De-stemmed fruit Stainless Steel Ferment 8 day post ferment maceration Pressed into barrel and aged for 12 months (70% French 30% American) 55% Merlot 45% Malbec pH 3.61

Back to Marlborough Spy Valley Envoy Pinot Noir

Soils shallow, silty loam over alluvial gravels 10/5 clone Hand harvested Barrel fermented , barrel aged (28% new oak 18th months) Unfined, unfiltered pH 3.41, TA 6.4, ABV 14.5%