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A Project Report on Organizational Study of Dharwad Milk Union Limited

A Project Report on Organizational Study of Dharwad Milk Union Limited

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A Project Report on Organizational Study of Dharwad Milk Union Limited
A Project Report on Organizational Study of Dharwad Milk Union Limited

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Published by: Babasab Patil (Karrisatte) on Sep 21, 2012
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11/11/2013

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Organizational study of Dharwad Milk Union Limited 
EXECUTIVE SUMMARY
TITLE OF THE STUDY:
“An Organizational study of Dharwad Milk Union Limited” (A Unit of KMF)
INTRODUCTION:-
In today’s competition world, no business is spared from the competition even the basicneed industries like milk industry are facing the same problem, so the companies shouldlook at the consumer’s attitude towards their products and if any thing goes wrong theyshould suddenly rectify it.The main objective of the companies is to be in the field of business and recap profits by providing the necessary products at a reasonable cost with good quality.
Objectives of the study:-
The objectives of the study were:1.To study the overall functioning of the organization.2.To know about the types of milk and how can it will be stored in the cold storage.3.To study about the area of operation and channels of distribution system.4.To study their marketing strategies and sales promotional activities.
Source of DataPrimary Data
:-
I collected information by observation and interacting with the organizationemployees and various departmental managers
Secondary Data
:
The secondary data was collected with the help of fact sheets, organizationmanuals, HARBINGER of the KMF, websites etc.
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Organizational study of Dharwad Milk Union Limited 
INDUSTRY PROFILEDAIRY INDUSTRY IN INDIA
Dairy enterprise is an important occupation of farmer. In India nearly 70% of the peopledepend on agriculture. It is the backbone of India. Dairy is linked with agriculture industryto a large extent.Animal husbandry in India is an essential part husbandry. It is mainly a ruraloccupation closely associated with agriculture. 
DEVELOMENT OF DAIRY INDUSTRY IN INDIA
During the Pre-independence year there was no serious stress given to dairy industry. In1886 the Department of Defense of the British Government established the dairy farms for the supply of milk to the British troops in Alahabad. Later, in 1920 serious steps were taken by Mr. William Smith, an expert in dairy forming to improve the milk production Therewas discrimination done to the Indians hence this led to the rise of the first milk union inIndia. In Luck now in 1937 called the Luck now milk producer’s Co-operative union Ltd.In 1946 AMUL (Anand Milk Udyog Ltd) was started in Gujarat to bring up theeconomic stability of villagers.When the farmer Prime Minister Lal Bahaddur Shastri visited the functioning as itwas rendering a social service to the society, which helped the villagers to come in thenational economic stream.The dairy and Animal Husbandry received serious attention after the independence.There was lot many of progressive steps taken by the government through five year plans.This led to the formation of National Dairy Development Board in 1965& thus in 1970 he decided to bring a “White Revolution” througout the country, Initially 10states were selected were for this purpose excluding Karnataka.In Karnataka in 1974 an integrated project was launched to restructure and reorganize thedairy industry on Co-operative principle of AMUL. And to lay foundation for newdirection in dairy industry.
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Organizational study of Dharwad Milk Union Limited 
NATIONAL DARIY DEVELOMENT BOARD: -
History:The NDDB was founded to replace exploitation with empowerment, tradition withModernity, Stagnation with growth, transforming dairy into and instrument for thedevelopment of Indian’s rural people.The NDDB was established in 1965; the board is registered under the SocietiesRegistration Act and the public Trust Act, fulfilling the desire of the Prime Minister of India – the late
Lal Bhahaddur Shastr 
i to extend the success of the Kaira Co-operativeMilk producers union (AMUL) TO OTHER PARTS OF India. Dr 
Vergese Kurien
was thefounder chairman. The success combined the wisdom & energy of farmers with professional management to successful capture liquid milk and milk product markets whilesupporting farmer’s investment with inputs and services.
The Growth
 NDDB began its operations with the mission of making dairying a vehicle to a better future for millions of gross roots milk producers. The mission archived helped tolaunce ‘’Operation Flood’’, a program extending over 26 years and with the help of WorldBank Loan India become the world’s largest milk producing country. As per March 2001India’s 96000 Dairy Co-operative are integrated thorough a three Tier Cc-operativestructure. The
Anand 
pattern whichIs owned by more than 10 million formers procures an average of 1605 million liters of milk everyday. The milk is processed and marketed by 170 milk producers’ co-operativeunions which, in turn own 15 state co-operative milk marketing federation. Since itsestablishment the dairy development board has planned and spearheaded India’s Dairy programmer by placing dairy development in the hands of milk producers and the professionals they employ to manage their co-operatives. In addition, NDDB also promotesother commodity based co-operative, allied industries and veterinary biologically on anintensive and nation wide basis.
Objectives of NDDB:
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