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  • Pamz Sales MGT

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    Perminder Singh Khalsa
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    Cadbury is a confectionery company owned by Kraft Foods that operates in more than 50 countries worldwide. The document discusses Cadbury Dairy Milk chocolate and provides 5 recommendations for Cadbury, including bringing out new products for health conscious people, continuing to promote itself as a substitute for Indian sweets, introducing chocolate biscuits, using Indian advertisements instead of global ones in India, and considering attractive product displays.

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    Pamz Sales Mgt

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    Cadbury is a confectionery company owned by Kraft Foods that operates in more than 50 countries worldwide. The document discusses Cadbury Dairy Milk chocolate and provides 5 recommendations for Cadbury, including bringing out new products for health conscious people, continuing to promote itself as a substitute for Indian sweets, introducing chocolate biscuits, using Indian advertisements instead of global ones in India, and considering attractive product displays.

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    Download as DOC, PDF, TXT or read online from Scribd
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    8 views3 pages

    Pamz Sales MGT

    Uploaded by

    Perminder Singh Khalsa
    Cadbury is a confectionery company owned by Kraft Foods that operates in more than 50 countries worldwide. The document discusses Cadbury Dairy Milk chocolate and provides 5 recommendations for Cadbury, including bringing out new products for health conscious people, continuing to promote itself as a substitute for Indian sweets, introducing chocolate biscuits, using Indian advertisements instead of global ones in India, and considering attractive product displays.

    Copyright:

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    of 3

    LOVELY PROFESSIONAL UNIVERSITY

    ASSIGNMENT- 1 ON SALES MANAGEMENT Topic: Cadburys Dairy milk

    Submitted to: Mr.Abhishek dutta

    Submitted by: Perminder Singh 10808417 Spq17B2A09 BBA-MBA(INT)

    Introduction to Cadbury:
    Cadbury is a confectionery company owned by Kraft Foods and is the industry's second-largest globally after Mars, Incorporated.[2] Headquartered in Uxbridge, London, United Kingdom, the company operates in more than 50 countries worldwide. The company was known as Cadbury Schweppes plc from 1969-2008 until its demerger, in which its global confectionery business was separated from its US beverage unit (now called "Dr Pepper Snapple Group").

    Recommendations:
    1.Cadbury should bring out new products for health conscious people. 2. It should continue to promote itself as substitute to mithai. 3.Choco biscuits should be introduced 4.They should use Indian ads and avoid global ads in india. 5. They should consider attractive displsy

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