SUBMITTED BY-:

ANSHU KALRA (62)

CHANDRA BHUSHAN RAI (85)
DEEPANSH SRIVASTAVA (91)
SUBMITTED TO-: DURGESH NANDINI (102)
Prof. KHUSHBOO SHERWANI MADHAV NEUPANE (115)
ABOUT THE COMPANY
Cadbury is a British multinational confectionary which is completely owned by
the American company Mondelez International. Cadbury brand is considered as
the second largest brand after Wrigley. The company is famous for its Dairy milk
chocolates which is renowned all over the world.
In 1824 John Cadbury opened a grocers shop in Birmingham and he started selling
cocoa and chocolate for drinking. This is how the Cadbury company started. By
1831, he decided to take this company forward and start making things for
commercial purpose. He bought a factory and started his venture for the
commercial success. Cadbury has never looked backed since then.
It kept on moving forward and made huge impacts in the industry taking big
strides towards what it is today. Cadbury diversified the products and started
targeting a wide customer base.
LATEST NEWS
 Cadbury SHUTS DOWN plant in UK and STOPS making chocolate.
CHOCOLATE giant Cadbury has shut down its UK plant after running out of water.
 Mondelez International, Inc. (MDLZ) have shown a high EPS growth of 16.20% in
the last 5 years and has earnings rose of 77.40% yoy.
 Dairy Milk maker Mondelez India logs into direct online sales for chocolates
 Mondelez International said its revenue in India grew in double digits during the
quarter through September, helped by new launches and innovations that also
boosted the company’s market share in the chocolate segment.
 Snack-food major Mondelez International has set up its largest systems hub in
India to drive innovation in sales and logistics for its global operations.
AWARDS AND RECOGNITIONS
2018
 Bournvita won at the Effie Awards for its sustained communication on ‘Prepare to Win’ (Tayyari
Jeet Ki Campaign)
2017
 Mondelez India Packaging Team wins India Star Award for Packaging Excellence
 Mondelez India won the Supply Chain Technology Innovation of the year award at the Global
Logistics show in association with Tata Strategic Management Group and Economic Times.
 ABP Brand Excellence Award in “eCommerce Sector” for 2017
 Brand 'Cadbury‘ - the winner of Pitch Top 50 Brands 2017, under the category 'Evergreens'
2016
 Agency Reckoner 2015-2016: Mondelez India is the most admired marketer
 Mondelez India won an external recognition from Walmart for delivering superior Customer
Service
 Mondelez India won the Champion Fill Rate from HyperCity
HEADQUARTERS and OPERATIONS
Mondelēz International is the world’s largest chocolatier, biscuit baker and candy
maker, and the second-largest maker of gum.
Its global headquarters is located in Deerfield, IL.
Its North American region and U.S. business is headquartered in East Hanover, NJ.
They have a strong presence in the U.S., where they have manufacturing facilities
to support their biscuit and confectionery businesses, as well as a grain mill.
In addition, East Hanover location includes their global Research & Development
Center for biscuits. And their facility in Whippany, NJ, houses their global
Research & Development Center for gum and candy.
Their North American business is led by Tim Cofer, Chief Growth Officer and
Interim President, North America, along with a talented management team with
extensive consumer packaged goods and leadership experience.
 Marketing Mix of Cadbury
The marketing mix refers to the set of actions, or tactics, that a company uses to
promote its brand or product in the market. The 4Ps make up a typical marketing
mix Price Product Promotion Place

Product:

The product range of Cadbury is pretty large and they make it count.

Classification of Products in Cadbury –

• According to the seasons
• According to the sales in each country
• Festive occasions like Halloween and Christmas
• Demographic area
 Products of Cadbury
Bournville,
Crunchie,
Cadbury Dairy Milk,
Dairy Milk Fruit & Nut, Caramel,
Cadbury Five Star,
Perk,
BournVita,
Bytes,
Pretzel, Crème Egg,
Oreo,
Blackcurrant Mini Rolls,
Caramel Cake Bars,
Fruit Sundae, Brunch Hazelnut, etc
 Pricing by Cadbury
Cadbury products are priced as per the quality of them. The prices are high for a few products like -
Bournville and there are products which are priced low to carter to the needs of the other
segments. These items are like Eclairs, Perk, Five Star
The marketing mix pricing strategy of Cadbury depends on
• Competition,
• Demand
• Packages
They also have other options for the people which is according to the Size of the products.
Cadbury has strategically placed the price of the products so that all the targeted segments can be
met.

Products are compiled into gifts package so that they can be available to the people. They are mainly
targeted for the festive seasons and these products are priced strategically so that the customers have
an affinity to buy them.
Health drinks like Bournvita are also priced keeping in mind the targeted customers
 Place/Availability
Cadbury products of the available all over the world. The main way Cadbury has made
a huge impact in the global market is just because of the Distribution channel it has.
The products are available both in the urban and rural areas.

The places of distribution has made the products available to a lot of customers and
the in turn has generated a profit for the company both in terms of
• Customer base
• Revenue.
Cadbury is a worldwide name and has made its name in almost More than 200
countries.
 Promotion
Cadbury has a wide range of ways of promoting itself.
The promotion strategy in the marketing mix is done through
• The television,
• Posters,
• Newspaper,
• Online,
• Radio.
There are various kinds of taglines which are attached with various brands of Cadbury.
In India, Cadbury has “Kuch meeta ho jaye” which shows that the brand is trying to
promote itself in the market of sweets.
Again for a different brand like Bourneville we find that the company wants it to be
something like “You earn it”
The company also has various brand ambassadors for various types of products so that
each of them is used to make an impression in the mind of the people.
 CSR ACTIVITIES
SHUBH AARAMBH
 Shubh Aarambh was launched in November 2014 by Mondelez India Foods Pvt. Ltd.
 Shubh Aarambh means “an auspicious beginning” and as the name suggests it is a new
beginning for change as the program focusses on the integrated development of children to
foster nutrition/health education, promote education and address social issues impacting young
people, gender equality and support young people to become better citizens.
 Shubh Aarambh has a multi-pronged approach and its focus is on three key areas: health and
nutrition as part of the child’s holistic development, encouraging healthy life and encouraging
kitchen gardens.
 They also have programmes to support skills and livelihoods and water conservation and
greening.
 Shubh Aarambh’s NGO Partners:
Mondelez is working towards this vision in partnership with three
large NGOs like Save the Children, Magic Bus and AFPRO; each
focusing on a critical approach with :

 Save the children being the nutritional experts,

 Magic Bus emphasizing on sports for development and

 AFPRO specializing in environmental wellness.

 MIGRATORY BIRDS STOP OVER AT THEIR
BANGALORE FACTORY

As part of Cadbury India’s efforts to continuously

increase water conservation , its Bangalore factory
has constructed a check dam to store the
rainwater. The dam not only acts as a major
ground water replenishing source for the bore
wells in the factories and surrounding community,
but is also a stopover location for some of the
migratory birds!
 PIONEERING COCOA CULTIVATION IN INDIA

Since 1974, Cadbury has pioneered the

development of cocoa cultivation in India. For over
two decades Cadbury has worked with the Kerala
agriculture university to undertake cocoa research
and released hybrids that improve the cocoa yield.
Cadbury efforts have increased cocoa productivity
and touched the lives of thousands of farmers.
Hardly surprising then that the Cocoa tree is called
the Cadbury tree !
Financial Analysis
Reviews:
Current Employees Reviews:
Current Employee - AREA SALES MANAGER in Mumbai.
Pros
Good people
Care about peoples career
Cons
Too high expectations after takeover transition has not been smooth.
Advice to Management
Speak to the people.
Current Employee - Anonymous Employee
Pros
MNC culture, great brand and exposure to FMCG sector.
Cons
Growth could take time and not so great work life balance.

Current Employee - Team Member In Assets Care in Baddi

Pros
Good working conditions, flexibility and reputation.
Nice place to work and get exposure.
Cons
Delay in process of every thing.
Lots of work load is there in Cadbury.
Advice to Management
Work fast
Past Employees Reviews:
Former Employee - Sales Officer in New Delhi
Pros
learning gained with them are of best standards and help in carving the future.
Cons
Lots of work load is there in Cadbury.
Former Employee - Merchandising, Sales in Chennai
Pros
In all stores they give first place to Cadbury product we aretop in chocolates
Cons
Lack of giving salaries by agents
Advice to Management
Give salaries to workers in regular basis.
 JOB DESCRIPTION
Profile – Sales Officer Trainee
Eligibility:
Ø Required Smart, Talented and Energetic individuals with PG Degree in
Management (Sales & Marketing)
Ø A candidate should be fully Mobile for any kind of travelling job
Ø Excited about making career in Sales
What’s in it for you!
Ø Being part of a Global Snacking Powerhouse with powerful brands such as
Dairy Milk, Bournvita, Five Star & Tang
Ø Working with the best of minds in a “Great Place to Work”
Ø Competitive Remuneration of INR 35,000 per month during training
Ø Frontline Leadership Role upon successful completion of 4 months training
Ø After training package will be Rs. 6.68 lacs per annum.
 SKILL SETS
PROFILE : SALES OFFICER TRAINEE
 IT proficient
 Report Writing Skills
 Excellent Sales And Negotiation Skills
 The Ability To Motivate And Lead A Team
 Excellent Communication And 'People Skills'
 Good Planning And Organisational Skills
 The Ability To Work Calmly Under Pressure
 Performance Management
 Leadership
 Commitment
 Influencing Skills
Why we Should Hire You?
Why do you want to join us?