Dive straight in!

A dip-in resource for engaging the

public in marine issues
Dive straight in!
A dip-in resource for engaging the public in marine issues
Contents
© CoastNet 2006 The Gatehouse, Rowhedge Wharf, High St, Rowhedge, Essex CO5 7ET
Introduction 2 • Case studies: Schools activity ideas 22
Tel/Fax: 01206 728644 Web: www.coastnet.org.uk
• Engaging teenagers 23
CoastNet is an international networking organisation that works with all
Good communication – • Resource list 24
coastal interests to promote the exchange of ideas, information and
The basics 3
expertise to find long term solutions to coastal problems that benefit all.
• Communication checklist 3 Working with the media 26
• Tips for good writing 4 • Tips for engaging the media 26
Our mission is to safeguard the world’s coast and those communities of
• Communicating in person – 5 • Writing a press release 27
people and wildlife that depend upon it for their future.
good presentation skills • Case studies: Media hooks 28
All rights reserved. No part of this publication may be reproduced, stored in a retrieval • Resource list 6 • Giving interviews 28
system, or transmitted in any form or by any means, electronic, mechanical, photocopying, • Resource list 29
recording or otherwise, without the prior permission of the copyright owner.
Planning and running an event 7
• Tips for organising an event 7 Working with businesses 30
Compiled and edited by: Erin Pettifer and Lesley Smeardon • Case studies: Events aimed at 8 • Tips for engaging businesses 30
With contributions from: Dee Chadwick, Theresa Redding, Pat Stitt, Rachael Smith specific audiences • Case study: The green tourism 31
Design: Cottier&Sidaway • Finding a venue 8 business scheme
Thanks to all those who participated in the public engagement workshops run by • Considering Health and Safety 9 • The benefits of engaging business 32
CoastNet between January and March 2006, from which a large part of the information • Running the event 9 • The benefits to business 32
contained in this book is drawn. • A case in point: Kent Wildlife 10 • A case in point: BMF and RYA: 33
Trust’s Marine Week The Green Blue Project
The opinions expressed in this document are not necessarily those of CoastNet. The • Resource list 11 • A case in point: Devon Wildlife 34
resources included here are suggestions for practitioners and are not necessarily Trust’s wildlife training workshops
endorsed by CoastNet. Planning and running 13 for accommodation providers
consultations • Resource list 35
Acknowledgement • Common mistakes 13
The workshops and subsequent outputs have been possible due to the generous • What makes good consultation? 13 Raising the funds 36
sponsorship and support from The National Trust, the Wildlife Trusts’ South East • Case studies: Consultation methods 14 • Resource list 36
Marine Programme, the Heritage Lottery Fund, the Countryside Agency and the • Dealing with difficult people 16
COREPOINT Project. • A case in point: The National Trust: 17 Picture perfect – Photography 38
Mullion Harbour management and artists
community consultation • Resource list 38
• Resource list 18
Training 40
Working with schools 19 • Resource list 40
• How to engage schools: planning 19
• Working with children and the law 20 Key organisations for 43
• How to engage schools: delivery 20 marine information
• A case in point: MarLIN and Dove 21
The printing of this publication has been made possible Marine Laboratories Shore
with a grant from The Wildlife Trusts. Thing Project

1
 Introduction Good communication –
the basics
Between January and March 2006 CoastNet held a number of public engagement
workshops aimed at marine and coastal professionals. This booklet and its contents are
based on the outcomes of those workshops and aims to provide a practical, introductory,
dip-in resource guide on good communication when engaging the public on coastal and
”Think like a wise man but communicate
marine issues. It is aimed to help specifically those marine and coastal professionals who in the language of the people”
have a public engagement remit but whose main area of expertise is not in communication.
William Butler Yeats (1865-1939)
The booklet is not exhaustive although it builds on the expertise gathered from over 100
delegates representing almost 70 organisations who attended the workshops. This Introduction Know your audience
Understanding your audience is key.
knowledge comes in a number of forms: useful tips, case studies and a huge body of Good communication really does come
online and paper resources to help communicate with and engage the public. Whatever you do, don’t assume knowledge.
down to three things: clear thinking, good
Be realistic
preparation and getting the basics right.
A comprehensive report from the workshops including full transcripts of the 150 case Forget the fantastic – go for something you
Obvious right? Yes, but knowing it and
studies can be found on CoastNet’s website in the publications section: can achieve successfully given your
doing it are two different things. The key to
www.coastnet.org.uk. timescales and resources.
good communication is to put into practice
Ditch the jargon
what everyone knows. Whether you’re
Don’t leave interpretation open to chance.
communicating face to face, on paper, in a
Communicate in a common language
presentation or by electronic means, a
and you’ll keep your audience with you.
simple checklist can help remind you of
Involve all stakeholders
the things we all know make sense but
Don’t get so far down the road without
often forget when faced with time and
ensuring everyone who needs to, has had
resource pressures.
a chance to comment.
Communications checklist Team up with other organisations
Prepare well Other organisations may have a specialism
Preparation is very underrated but it’s the to bring to your project. They may be able
key to good communication. to link you with the audience or help
Get the basics right bridge the problems of timings and
Prepare the ground first and think about resources for example.
the: • what (message/aim) • who Remember the review
(audience) • when (timings and resources) A review now will pay dividends for
• how (the way to communicate your the future.
message to the audience within your time Don’t lose sight of your objective
and resource constraints). Goalposts change so much, it’s easy to get
Be clear of your objective embroiled in detail and forget the bigger
Clear intentions make for clear picture. Be clear of your original message
communication. at all times.

2 3
 Tips for good writing
The written word can be a great way to
get your point across and provides an
ongoing point of reference and resource
for your audience.
• Write for a specific audience
To keep your communications personal
and appropriate, find a person who
represents your audience and write
specifically for them. Keep an image of
this person in your head while you’re
writing and you should make the
communication more meaningful to
that audience.
• Ditch the jargon and keep it simple
An educated audience doesn’t want
technical jargon. They just want to
understand as quickly as possible the
point of your communication. If it’s
jargony, they won’t bother.
• Read out loud
There’s no better way of testing your
written words than by reading them
out loud. It’s amazing how much you’ll
be able to cut. Try it!
• Use active, not passive sentences
Try to keep your sentences active. A
sentence consists of three main
elements: agent, verb and object. In an
active sentence the three parts appear
in a particular order: agent, verb and
object, eg:
Rose (agent) passed (verb) the
salt (object).
The sentence says who is doing
the passing before it says what is
being passed.
4 5
With a passive verb, the order is
reversed: object, verb, agent, eg:
The salt (object) was passed (verb) by
Rose (agent).
Instantly, you can see that making a
sentence passive means adding more
words (‘was’ and ‘by’) which immediately
makes the sentence more clumsy.
• Don’t use 15 words when 5 will do
Don’t add words to your text just
because you think it emphasises your
point. Unnecessary words actually do
the opposite.
• Get rid of redundant expressions
There are a lot of these around in the
English language. They don’t add anything
to your writing but are used so much in
the printed word that we often don’t
even know we’re using them.
Use: ‘because’ instead of ‘in view of
the fact that,’
‘now’ instead of ‘at this point in time,’
‘many’ instead of “a large number of”
• Use short words instead of longer
alternatives
Why use longer alternatives if it makes it
more difficult to get your point across?
Use: extra, more Not: additional
Use: tell Not: advise
Use: help Not: assistance
• Mix sentence length up
Shorter sentences mixed with longer
ones can sometimes give a greater
emphasis and impact. ‘This is an
important document and you should
read it carefully’ can be sharper if
you split into two sentences: ‘This is
an important document. You should
read it carefully’.
Communicating in person – good presentation skills
Prepare, prepare, prepare – know your
facts well and your message.
Rehearse – what works on paper
doesn’t necessarily work in front of a
crowd. Practice reading your
presentation out loud and get as much
practice speaking in public as possible to
hone your skills.
Keep it simple – Good presentations
can follow a simple format: 1. Tell them
what you are going to do (introduction),
2. Then do it (middle), 3. Then tell them
you’ve done it (conclusion)
• Come back to it later
Don’t try to edit your writing straight
away. Good writing needs space to
breathe. Give it to someone else to
comment on and then go back and do
your edit. Whatever you do, make sure
you do edit! Like a holiday suitcase,
half of what’s there isn’t needed.
Keep to time – Avoid speeding up or
slowing down. Practice so your
presentation is time perfect.
Engage with your audience – Maintain
eye contact and smile to ensure you
engage with your audience.
Express your personality – Being
yourself is the best way to make an
impact. Sound natural, keep your tone of
voice interested and relaxed and show
your enthusiasm for your subject.
Be audible – It’s easy to mumble
when nervous.
 Resource list Planning and running
General
e-methods for public engagement
Bristol City Council
an event
Free online guides to writing in A good resource if you’re interested in
plain English communicating with the public electronically.
Plain English Campaign http://itc.napier.ac.uk/ITC/Documents/ ”A goal without a plan is just a wish”
Excellent site to help you communicate in eMethods_guide2005.pdf Antoine de Saint-Exupery (1900-1944)
simple language. Website has a number of
free guides. Face-to-face
www.plainenglish.co.uk
How to get to grips with
Introduction 3 What
Events are an excellent way of engaging What kind of event do you want to
public speaking
Dialogue with the public: directly with large numbers of people, and a run? What are you going to do during
BBC Action Network
practical guidelines marine or coastal event is a great way to the event?
Top tips for public speaking
Research Councils UK promote environmental understanding. It is • Draft a programme.
http://www.bbc.co.uk/dna/actionnetwork/
A useful guide looking at how to the first step to help give people a sense of • Are you planning a site-based event or
A4288971
communicate scientific information to ownership and encourage them to alter their indoor or both?
the public. behaviour and take part in conservation • Organise a range of activities that
How to get your message across
www.rcuk.ac.uk/aboutrcuk/Publications activities. But beware; organising events can account for all weather eventualities.
Friends of the Earth Community
/policy/pubdia.htm be a nightmare it you’re not well prepared. • Make up excess materials as these can
Specifically written for Friends of the Earth
Check out the tips and resources listed in always be used at another event.
local campaigners on climate change but
E-Communication includes some tips on face to face
this section to help with the basics.
4 Where
Designing clear websites engagement.
Tips for organising an event Where will the event be held?
Plain English Campaign http://community.foe.co.uk/resource/
Planning for a successful event…the 5 Ws: Where will you get your audience?
Free guide on how to design clear websites. how_tos
• Remove any potential barriers to attend,
www.plainenglish.co.uk
1 Why eg make access easy and safe and
Why are you having the event? consider making the event free.
Practice guide: writing and editing for • Use local interest groups and community
What do you want to achieve?
the web leaders to help attract specific audiences.
• Formulate clear aims and messages and
Sift Best Practice Programme
define the outcome clearly.
A good guide if you have to write and edit 5 When
specifically for the web. Includes a number
2 Who When do you want the event to
of other free guides, specifically related to take place? Have you got the time
Who will organise the event?
online community engagement. and funds?
Who is your target audience?
www.sift.com/practice • Fix a date for the event and set daily
• Check you have enough staff and
volunteers to run all of the activities. goals and prioritise work.
• How many people are you expecting and • Calculate how much your event will cost
planning for? and identify a range of potential sponsors.
• Identify organisations to work in • Advertise well – see the media section
partnership with. for tips on how to capture interest.

6 7
 Case studies: Events aimed at Considering Health and Safety
specific audiences Health and safety is a must when organisation check if they have
planning any event. Although daunting this cover already. If not, use the
Audience What Where Who at first, it is really just a matter of local yellow pages for details of
common sense. insurance brokers.
Divers Underwater clean-ups Nationwidere Marine Conservation • Formulate and distribute a voluntary
and litter survey. Society in conjunction • You must comply with health and code of practice to reduce the
with Project AWARE
safety requirements. Refer to the number of accidents at sites.
Foundation (UK)
co-ordinated local Health and Safety Executive’s website • Carry out safety briefings at the
volunteer groups. www.hse.gov.uk for guidance. beginning of activities using simple
• Develop your own set of generic risk and clear language.
Recovering drug Week-long survey trip The coasts of Devon, The Ley Community
assessments for activities and review • Provide all participants with the
addicts and conducting research Cornwall and the rehabilitation centre
alcoholics into Basking Sharks Hebrides participated in The these regularly, adapting them for appropriate protective equipment
using photo Wildlife Trusts different sites. Use templates from and training for manual activities.
identification Basking Shark Project other organisations, such as local • Ensure staff have adequate training,
techniques. through EarthWatch. authority model risk assessments or eg lifeguard or first aid qualifications.
Young people and Young people Margate, Kent The Thanet Coast those provided by the Marine • On the day of an event get other
inland communities developed a marine Project in conjunction Conservation Society as part of their organisations such as the RNLI
nature trail for use with Millenium ‘adopt-a-beach’ scheme. or St Johns Ambulance to attend
with inland Volunteers and the
• Make sure you get public liability for support.
communities. East Kent Health
insurance. If you are part of a larger
Walks Group from the
SureStart Centre.

Local residents ‘Shoresearch’ – Various beaches Kent Wildlife Trust.

project trained
members of the
public to collect data
on intertidal species
and habitats.
Finding a venue
• Know what you want, eg room size,
facilities, access, style and type of
venue, cost, catering, sketch plan of
the site, etc.
• Think about your audience
• Use local organisations, eg local
councils, schools, village halls, pubs,
churches, women’s institutes, youth
around Kent
centres, leisure centres, etc. The
British Association of Conference
Destinations offers a free venue finding
service: www.bacd.org.uk
• For outdoor venues contact people
who own common land or local
landowners eg local councils, National
Trust, Wildlife Trust.
Running the event marine ingredients in every
day products or the effect of global
warming on housing.
Communicate your message
• Emphasise the interactive and fun
• To influence people and encourage them
in activities.
to think differently, try communicating to
their emotions, and intellect, by
Providing incentives
providing them with the full facts.
• Empower people by linking issues to
• Offer free food, drink and transport to
encourage people to your event.
actions and show them what they can
• Provide good prizes for competitions
do to help.
• Highlight the opportunity to learn
• Translate complex issues into simple
new skills.
language without the use of jargon.
Evaluate
Activities
• Always evaluate the event and analyse
• Make the marine environment more
the feedback to help in future events.
relevant to peoples’ lives, eg discuss the

8 9

Kent Wildlife Trust’s
A case
in point Marine Week
Kent Wildlife Trust, in partnership with
other local organisations, arranged a
series of awareness events around
Kent as part of the Wildlife Trusts Marine
Week, 2005. The aim was to encourage
people to take part in active conservation
projects, to make lifestyle changes and
to support campaigns.
The week was considered a success with
each event generally reaching audiences
of at least 200. Formal and informal
feedback was positive – participants had
enjoyed and learnt from the activities and
were more able to make informed
decisions about the consequences of their
lifestyle choices. Many people also signed
campaign petitions and put their names
down for future marine survey activities.
The secret of success
Preparation – there was a long lead in
time (seven months) between conception
and delivery.
Clear messaging – well conveyed to
the public:
1. The marine environment is relevant
to everyone.
2. Marine wildlife is worth protecting,
and needs protection from
damaging activities.
3. The Marine Bill must introduce
a system for Highly Protected
Marine Reserves.
Variety – many different activities were
used to attract the widest number of
people. These included: games, craft
10
activities, quizzes, trails, watching dramas,
reading posters, touch and feel exhibits,
exploring rockpools alone and guided.
Turtle trail and quiz
The trail and quiz included information
about turtles visiting UK waters to feed
on jellyfish, and how they mistake plastic
bags for jellyfish which then block their
stomachs. This linked to a jellyfish-making
craft activity with yoghurt pots and strips
of plastic bags. Giveaway bookmarks
helped to reinforce take-home messages
which focused on reducing waste and
avoiding plastic bag use.
Good hooks – these included
inflatable whales and favourites such
as rockpooling.
Well trained individuals – as well as a
large number of keen staff and volunteers
employed to run the activities, other
environmental organisations and
professionals, such as artists and divers,
worked to ensure the week’s success.
Good publicity – events were well
publicised – notices to schools six months
in advance, notices into events leaflets
and newsletters by the deadline of the
relevant publication (usually several
months), press release two weeks in
advance, advert on websites.
Good siting – events sited in public
locations, such as beach promenades,
helped capture the maximum number of
passers-by.
For more information:
www.kentwildlifetrust.org.uk or email
info@kentwildlife.org.uk.
Resource list
General
How to organise events
Friends of the Earth
Includes information on selecting and
finding venues, timings and stages
involved in planning conferences or events.
Also, short ‘how to’ leaflets.
Support guide on running events:
http://community.foe.co.uk/resource/
how_tos
Guide to: organising an event
London Community Recycling Network
A good overview of organising an event.
www.lcrn.org.uk/images/571.pdf
Greener events
Government Office for the South West
A guide to reducing the environmental
impacts of conferences and seminars.
www.oursouthwest.com/SusBus/
greener-events.pdf
Health and safety
Health and safety regulation
Health and Safety Executive (HSE)
Produces a number of free information
leaflets. A £20 health and safety guide for
large events is being developed.
www.hse.gov.uk/pubns
Licences and public liability
Regulated entertainment
Department for culture and sport
Brief guide to the Licensing Act and what
entertainment is regulated.
http://www.culture.gov.uk/what_we_do/
Alcohol_entertainment/
Advertising events
Free event advertising
BBC Action Network
Advertise your events for free and find out
about other events going on in your area by
registering as a member.
www.bbc.co.uk/dna/actionnetwork/
Marine events
Running Shoresearch and Marine
Week events
The Wildlife Trusts’ South East
Marine Programme
Downloadable support materials and
activities for marine events.
www.southeastmarine.org.uk
Seashore recording forms
Produced by KWT in association with Thanet
Coast Project
Marine survey recording sheets for
rockpools, the strandline and for Kent
Shoresearch.
www.kentwildlifetrust.org.uk/
index.php?option=com_content&task=
view&id=166&Itemid=300
11
 Underwater survey forms
Seasearch
Seasearch observation and survey forms
and guidance.
www.seasearch.org.uk
Adopt-a-beach
Marine Conservation Society
Guide to organising a beach clean and
litter survey.
www.adoptabeach.org.uk
Life size puppets
The Whale Workshop Planning and running
Life-size whale and dolphin roadshow
to highlight a range of issues that consultations
affect marine wildlife – a great hook
activity for events.
www.whaleworkshop.org/
“Never doubt that a small group of thoughtful,
committed citizens can change the world.
Indeed, it is the only thing that ever has.”
Margaret Mead (1901-1978)

Introduction • Find out what people have done before

to avoid consultation fatigue.
There is rarely a project or local initiative
now that does not demand consultation with
Inclusiveness
the public; coastal schemes are no different.
• Ensure all relevant groups and sub-
Although seen as a time-consuming and
groups are given equal opportunity to
costly process, good consultation requires
contribute to the exercise.
just a fraction of the resources that may
• Carry out thorough research to find out
eventually be expended if conflict does arise
people’s ambitions and to source local
due to lack of engagement. Real
knowledge and champions.
engagement also strengthens relationships
• Advertise widely using local media to
between statutory agencies and people on
ensure a range of representation.
the ground. It engenders a better
understanding of the needs and
Tip – use existing groups such as
expectations of people and enables bodies
coastal partnerships to develop strong
to plan and target projects accordingly,
links with the community.
making better use of resources.
Tip – work with a well-respected
What makes member of the relevant audience, for
good consultation? example the National Farmers Union
(NFU), in order to attract others.
Pre-consultation planning
• Develop a project plan template with a Transparency
clear idea of what you want to achieve • Be honest and transparent about
and your target audience. the issue.
• Ensure the consultation is feasible (given • Clearly set out why you are consulting,
time and resource constraints). why people’s views are important and
what you will do with them.

12 13
 Case studies: Consultation methods
Consultation Method description
method
Guided site walks Get people out into the field to
and talks see what’s happening. Provides
a clear and simple way to raise
awareness of processes and
potential approaches.
Forums Bring decision makers, groups
and representatives together to
discuss pertinent issues or
schemes. They usually have an
independent Chair and occur on
a regular basis.
Facilitated Allow key representatives and
workshops interested locals a real opportunity
to influence the progress of a
project. They enable in-depth
discussion of issues based on
plans and other visual materials,
and can generate community-led,
creative solutions.
Exhibitions and Help take developed draft plans
information leaflets or campaigns to the wider
public and in return receive
considered responses.
Local networks and To take forward plans or
action groups schemes and to provide
collaborative input into
consultations.
14
Case study
Environment Agency, Winchester
Conducted site visits both onshore and
by boat for local harbour authorities to
raise awareness of the Environment
Agency’s policy on encroachment.
Colne Estuary Partnership and
Blackwater Project, Essex
Joint forum held to give people living
around both estuaries a chance to pose
questions to the relevant statutory
authorities. Presentations given,
followed by Q&A sessions from the
local community to local
representatives of statutory agencies.
North Yorkshire and Cleveland
Coastal Forums, Flamborough
Head, North Humberside
Facilitated workshop run for local
residents and fishermen to inform
people about the management scheme
for Flamborough Head and to get input
into its review.
Scarborough Borough Council,
Scarborough
As part of the council’s consultation on
the Shoreline Management Plan 2, a
road show consisting of posters and
PowerPoint was taken around the area
to ensure the message of the long-
term implications of the SMP2 reached
interested parties.
Rest Bay Management Group,
Porthcawl
A local group was set up to develop
and take forward an action plan to
manage the Rest Bay area. Practical
projects, such as annual litter picks,
were organised and regular meetings
held to discuss any problems arising.
Consultation Method description
method
Websites Makes available information on
a project or issues quickly and
cheaply to local residents and
key stakeholders, as well as
more widely.
• Consultation is useless, even
detrimental, if you are not actually
prepared to listen fully to people’s
opinions and act on the results.
• Be careful not to raise expectations:
communicate what can and cannot
be changed.
Accessibility
• Make it easy for people to get involved,
eg ensure timings of meetings are
accessible for people, holding
them in the evening to capture those
who work during the day.
• Tell people what the consultation is
about, what the possible implications
and outcomes are and why it’s
important to participate.
Tip – translate complex issues into
simple language and do not use jargon
Tip – do your research beforehand and
speak to a relevant representative to
ensure the language you use is tailored
for your audience
Case study
Defra, nationwide
The consultation section on Defra’s
website supports all the current
consultations taking place. Background
information on the consultations can be
accessed and individuals can download
the consultation documents to respond
themselves. The website enables a wide
audience to be reached and provides
individuals missed off the consultation
list with an opportunity to respond.
Appropriateness
• Ensure the consultation is meaningful
and relevant to the people you are
seeking views from.
Stimulating environment
• Make use of more interactive and
interesting methods of involving people
and vary the means by which
you consult.
Common consultation
mistakes
The main mistakes people make are to
seek views and then:
• do what they planned to do anyway
• don’t tell consultees what will be
done with the results
• don’t tell anyone the results
• do nothing with the results
• ask the same questions next year.
15
 Informative environment
• Provide people with enough
information to form an opinion and feed
back the results once finished.
• Take forward any actions identified at
meetings so that people can clearly
see their involvement will make a
difference, and feed back results.
Dealing with difficult people
• In the early stages of the process and
prior to larger workshops, hold one to
one meetings with key representatives
and potentially ‘difficult’ people on
their territory.
• Later on, meet in a neutral setting and
keep the atmosphere relaxed and non-
confrontational, eg play music, provide
refreshments or allow people to come
and go to dispel any intensity.
• Take advice from, or employ, a
trained facilitator.
• Try to understand the other view. Ask
yourself, how do we know we are
right? Are we part of the problem?
• Actively listen and provide real
alternatives for people, offering them
the opportunity to present their own
ideas for solutions. Search for the
‘win-win’.
16
Tip – visually represent the potential
changes and impacts using multi-media
A case
eg computer graphics, art, film, photo’s
in point
and maps (historical evidence)
Tip – clearly present the costs
associated with each management
option illustrated
Tip – use robust science as evidence
Tip – use scenarios to provoke thought
• Use an evidence-based approach and
present people with all facts.
Consider employing a consultant
who is an expert in the area to
add credibility.
• Communicate a view within
the context of the bigger picture,
and relate it to something they
care about.
• Be charming, don’t get angry, don’t
take it personally and keep smiling.
• For persistently difficult people: try to
isolate them from their audience by
taking them to one side. Or bring
them inside by involving them – give
them a job and use their knowledge.
The National
Trust – Mullion
Harbour Management
community consultation
Mullion Harbour is nearing the end of its
life, suffering from constant storm damage
that is likely to increase with global
warming. The National Trust needed to
make a decision whether to repair or
dismantle the harbour and used
consultation to involve the local
community, user groups and other
organisations with an interest in the
harbour. The aim was to assist the process,
build support for the future management
option and spread the information gathered
to other harbours and coastal managers.
A stakeholder group, consisting of local
interest groups, was established early on
and four meetings were held with
consultant engineers present. Additional
consultation was undertaken with the
general public and interested parties via
public exhibitions, a webpage on the Trust
website, articles in the Trust newsletter and
local newspaper, and one to one meetings.
The project was deemed a success as
consensus was reached as to the future
management of the harbour.
The secret of success
Preparation – long lead in time and
comprehensive planning – prepared over
two years
Timely nature – began the process before
irreparable damage had started to happen
to the harbour.
Transparency and honesty – these
were key to success. The full facts were
presented in an open and accessible way
that enabled people to fully understand the
impacts of each option.
Compromise – options were kept open so
participants genuinely-influenced outcome.
Credibility – use of robust science as
evidence and expert engineers taking
part in open exhibitions added credibility
Used existing groups – used local groups
and community leaders
The personal touch – ensured personal
contact and explanation, using people with
engaging personalities. Also local staff
actually lived in the community.
Neutrality – consultants headed up the
stakeholder meetings so didn’t feel so
much of a National Trust agenda.
For more information:
www.nationaltrust.org.uk or contact
Alistair Cameron at
alastair.cameron@nationaltrust.org.uk.
17
 Resource list
How to plan and run consultations
West Berkshire Council
A range of resources including: Planning
your consultation; Consulation methods;
Running a focus group; Running a survey
www.westberks.gov.uk
Click on ‘Council & Democarcy’ on
home page
Consultation – making it work for you
Voluntary Arts Network
Looks at what consultation is about, its
benefits and key things to consider
go to www.voluntaryarts.org then search
for consultation – making it work for you
Forums, papers, seminars on aspects
of consultation
The Consultation Institute
The institute has a number of free resources.
www.consultationinstitute.org/
Community consultation
Green Issues Communications
Consultancy company working in the area of
stakeholder liaison and management,
Website includes some useful pages about
community consultation.
www.greenissues.com
18
Running groups and meetings
Seeds of change
A range of free support resources on
facilitating meetings/workshops
http://seedsforchange.org.uk/
free/resources
Public speaking and managing meetings
Rising Tide – taking action on the root
causes of climate change
Range of ‘how to’ factsheets including:
• Public speaking;
• Managing meetings;
• How to move people
Public involvement toolkit
Forestry Commission
A toolbox for public involvement in forest
and woodland planning is a useful resource
with techniques that can be applied to the
marine environment.
www.forestry.gov.uk/toolbox
Working with schools
“Teachers open the door. You enter
by yourself”.
Chinese proverb
Introduction
The world outside is inspiring. Outdoor
learning complements what is taught in the
classroom and offers numerous benefits in
terms of fun, enjoyment, personal
development, exercise, motivation and even
increased subject performance. For the child,
it is clearly a worthwhile experience, and for a
marine practitioner it is a chance to influence
those who are our future decision makers.
How to engage schools –
planning
Research existing resources – use or adapt
these instead of duplicating. Try local estuary
partnerships, local environmental groups and
larger organisations, such as The Wildlife
Trusts or The National Trust.
Develop clear aims and objectives – focus
on one or two clear points.
Sort all health and safety and legal
aspects – See ‘Considering health and
safety’ on p9 and ‘Children and the law’ in
this section.
Tailor programmes – Relate activities to the
National Curriculum and link to a variety of
subjects, eg design and technology, home
economics, art or citizenship.
Inclusive approach – develop the project
in partnership with teachers. Identify a
teacher who is interested in wildlife and use
them as a ‘champion’ for the school. Also
get school children involved in both the
ideas and the planning.
Advertise – attend teacher-training days
(see local education department for
details); directly market to schools. Try
linking in to national events to help raise
the project’s profile.
Minimise barriers to access – eg financial,
mobility/transport, sociocultural.
Make things easier for teachers – offer
free planning visits; create and provide
support materials for pre-visit, on-site and
post-visit components. Run training sessions
for teachers and time any one-off activity
with end of term activity week.
Link to accreditation schemes – highlight
how you can help your school gain points
in schemes such as the eco-schools
programme (www.eco-schools.org.uk)
co-ordinated by ENCAMS.
Organise repeat visits – to set up an
ongoing scheme, try to encourage teachers
to build repeat visits and ensure consistency
in quality if this happens.
19
 How to engage schools –
delivery
Open your session with a bang – a
gimmick, particularly something visual,
helps grab young people’s attention.
Be relaxed and enthusiastic
Use diverse approaches based on
different learning styles and ages – use
props/visual aids. Only give handouts when
you’re ready for them to be read. Use
scenarios to provoke thought and consider
getting interested children to teach their
classmates.
Use active learning approaches – develop
a range of physical and interactive activities
outdoors and make some of these
competitive. Give the children a challenge
but make sure it’s realistic.
Working with children and the law
• Ensure all staff and volunteers are
Criminal Records Bureau (CRB)
checked. See www.disclosure.gov.uk
• Take care not be left alone with a
child. Ask a teacher, youth leader or
another member of staff to be
present at the activity.
• Consider health and safety issues
when formulating activities and
provide trained first-aiders on-site.
20
Capitalise on the uniqueness of your
site and resources – maximise the
amount of time spent out of the classroom
and bring out the sense of wonder of
your site.
Allow time and space for children to
explore and reflect – don’t fill the day
with conventional structured learning.
Put the activity in context – explain why
you are doing an activity at the beginning
and summarise what was learnt in the
session at the end. Consider a quick quiz
or a ‘show and tell’.
Evaluate – did your activity meet its
objectives? Keep a photo diary of the day
and get feedback following an activity.
• Formulate child safety and
welfare policies.
• Compile risk assessments of the
site and all learning programmes.
• Be aware of, and act upon, LEA-
recommended staff-student ratios
for different Key Stages.
MarLIN and Dove
A case
Marine Laboratories
in point
– Shore Thing Project
The Shore Thing Project is a national
recording scheme working in partnership
with Marine Laboratories, Field Study
Centres and Universities and is directed
at A Level students and voluntary
groups. Its key aim is to get people
involved in volunteer recording to
generate records of intertidal wildlife,
particularly, relating to climate change
and non-native species, and to make the
results widely available on the Internet.
Although in its early stages the project
has already attracted over 100 pupils in
the Southwest and Northeast for the
first proper surveys in summer 2006 and
verbal comments from teachers have
been very positive.
The secret of success
The use of expert knowledge – the
choice of non-native and climate change
species and the survey protocol were
developed with the help of Dove Marine
Laboratory in Newcastle. Quality control
was also achieved by having a rocky
shore ecologist present at all surveys
in order to verify and validate the data
and by setting up a standard protocol
for all surveys.
Working together – final recording
forms and the protocol for doing shore
transects were developed in partnership
with teachers and secondary school
children during a pilot project.
Training offered – teachers were
offered training through CPD (Continuing
Personal Development) and students
were given pre-survey training to help
with surveying, identification and putting
the project in the context of the effects
of global warming and non-native
species on the marine life of Britain.
Ease of use – the Shore Thing survey
protocol has been designed so that data
collected can be easily entered into
biodiversity databases and ties in with
existing datasets such as MarClim.
Adds value and empowers – a huge
plus for the project is that the data
pupils collect is really valuable, being
used by scientists and decision makers.
For more information:
www.marlin.ac.uk/shore_thing
Email: Fiona Crouch, Shore Thing
Project Officer, at ficr@MBA.ac.uk or
marlin@mba.ac.uk.
21
 Case studies: School activity ideas
Activity Description
Trout in the Wild trout eggs taken into local
classroom project primary schools. Children are
taught how to rear them to
stimulate an interest in their
environment. Children learn
about life cycles and trout are
used to re-stock local rivers
which has recreation and
conservation benefits.
Marine resource A box of marine activities linked
box into the curriculum to raise
awareness of marine
biodiversity in primary and
secondary schools. Developed
in partnership with teachers and
put in strategic locations for all
the schools in the area.
Site visit School site visits to investigate
coastal processes and the issue
of sustainable coastal
management. Younger pupils
learn about coastal processes
through a cliff retreat modelling
exercise; using sand from the
cliff, paper houses and a water
tray to demonstrate how wave
action causes cliff collapse. Key
Stage 3 and 4 visits emphasise
real-life difficulties associated
with coastal defence decision-
making, and the need for
coastal management solutions
to be sustainable, issues
highlighted via role-play.
22
Engaging teenagers
• Speak to young people as you • Relate the issues back to their own
Where Who would to adults. life, eg the marine-derived ingredients
• Don’t try and be cool. in products they use.
Project originated The Environment
in the Thames area Agency, the Jet
• Adopt new technologies, eg create • Provide them with the facts and allow
but is beginning to Set Club in South audio walks which they listen to as them to form their own opinions.
be carried out London and they go round the site, create • Keep activities fun and capture
elsewhere in the Thames 21. interactive websites or computer their imagination.
UK. games on particular issues, use • Keep activities interactive. Present
remote-control vehicles with a physical challenge and include
cameras attached to capture wildlife teamwork.
behaviour underwater. But, avoid • Highlight the growing amount of
St Abbs, St Abbs and technology overload. environmental jobs they can get and
Berwickshire, Eyemouth • Develop the activity with the how their involvement with an
Scotland Voluntary Marine teenagers and get them involved in organisation can assist them on
Reserve practical conservation or monitoring this route.
to encourage a sense of ownership. • As with every age group teenagers
• Keep information short and snappy respond well to praise and
and don’t provide too much in a recognition of being part of
written format. something, so congratulate them on
Dunwich Heath, The National Trust • Use debates and discussions – their achievements.
Suffolk teenagers respond well to this as
they are beginning to form their
own ideas and are keen to express
themselves.
23
 Resource list
General
Guide to creating educational resources
for schools
Scottish Natural Heritage
An excellent and comprehensive guide to
help environmental organisations produce
high quality and effective teaching and
learning resources. Focuses on the Scottish
curriculum.
www.snh.org.uk/meetingtheneeds/
index.htm
How to work with young people
Friends of the Earth
Support leaflet with tips on how to work
with young people. Talks, lesson plans and
information leaflets available on natural
habitats, climate change, food and farming,
waste and wind power.
Support leaflet:
http://community.foe.co.uk/resource/
how_tos
Talks and lesson plans:
www.foe.co.uk/learning/educators/
National curriculum information
National Curriculum online
Information on National Curriculum
programmes of study for all key stages.
National curriculum website:
www.nc.uk.net/webdav/harmonise?
Page/@id=6016
Curriculum online:
www.curriculumonline.gov.uk/
Default.htm
24
Web-based resource to support the
education profession
Teachernet
Information on lesson plans for marine
education and the area of the curriculum it
links into.
www.teachernet.gov.uk/
www.teachernet.gov.uk/sustainable
schools/about/about.cfm
Practical guide on out of
classroom learning
The association for science education
General information on teaching science and
out-of-classroom practical information and
guidance for schools and teachers
General science education information:
www.ase.org.uk/
Out of classroom learning booklet
(includes information on the Real World
Learning Partnership):
www.ase.org.uk/htm/teacher_zone/
outdoor_science/outdoor_science.php
Schools resources
Shore Thing Project
MarLIN
Resources include recording sheets, how to
survey information, support dvds
www.marlin.ac.uk/shore_thing/
resources.html
Kids materials
Project AWARE
AWARE kids materials, AWARE kids
teachers guide and water watch week
teachers cd rom AWARE Kids:
www.projectaware.org/kids/
Teachers guide:
www.projectaware.org/kids/images/
70306_AwkidsTeacherGuide_031005.pdf
Water Watch week materials and
information:
www.projectaware.org/uk/english/
WaterWatch.asp
Fish and Kids programme
The Marine Stewardship Council
Range of downloadable and web-based
education materials, including
comprehensive classroom packs, to
educate kids on issues such as sustainable
fishing methods and the impacts of fishing.
http://eng.msc.org/
Classroom handouts, posters and leaflets
Natural Environment Research Council
(NERC)
Ocean and earth science poster and
classroom handouts collection. A4 Leaflets
explaining key areas of environmental
research simply for teachers, schoolchildren
and anyone with an interest.
www.nerc.ac.uk/site/guides/schools.asp
Interactive website and teachers
resources on the Antarctic
British Antarctic Survey (BAS)
Materials for primary, secondary and sixth
form students.
www.antarctica.ac.uk/Resources/
schoolzone/index.html
Teaching materials for children
Enchanted Learning
Information, printouts and activities
centered around oceans and seas
www.enchantedlearning.com/subjects/
ocean/
Student coral website
Maesgwyn School, South Wales – Coral
capers website
Website designed by school children for
school children on coral reefs and the
human and natural threats they face
www.rctednet.net/maesgwyn
special/coralcapers/index.htm
Fascinating marine facts – book
Paul and Teresa Naylor
Their book ‘Great British Marine Animals’
has a wealth of interesting and fascinating
facts which can be used when creating
educational resources and to grab media
attention.
The 2nd edition of Great British Marine
Animals by Paul Naylor (ISBN 09522831
5 8) is available from bookshops for
around £15.
25

Working with the media
“It’s amazing that the amount of news that
happens in the world every day always just
exactly fits the newspaper”.
Jerry Seinfeld (1954-)
Introduction
The media can often make or break a
project, and affect the way a project is
perceived in the local area. Capturing
journalists’ interest and securing a
favourable write up does not need to be an
insurmountable task. These basic
guidelines will give you a good start.
Tips for engaging the media
Compile a media list
• Good starting points – Guardian’s
Media Guide, the Media DVDs held at
local art institutes or commercial media
guides such as PIMS or Editors (try
your local library).
• Phone the news desk at each
organisation and get the names, job
titles, phone, fax and email of the
people you want to contact.
• If there’s a local journalist with an
environmental interest it pays to know
who they are – introduce yourself with
a brief phone call and over time build a
rapport with them.
• Update the list every few months.
26
magazines, websites, local radio and Go to events where the media is
local TV. already there
• Don’t forget the Internet and Ceefax.
• Put up posters in local businesses and Make reporters jobs easier
send out leaflets to local centres and
schools.
• Write press releases and even follow-
up articles.
• Use the listings or ‘What’s On’ page –
these are free and help promote
Writing a press release
forthcoming events.
• Make use of the letters to the editor • Make up a press release template –
page – this is one of the most widely no more than one side of A4, two
read parts of a newspaper or magazine at most.
Understand the way the media works
• Every media organisation works to tight
and is another free way to • Give key details – when you want
communicate your message or event. the release to go out. Either
deadlines and you need to know what
‘immediate release’ followed by that
these are – when do they plan their
Persevere day’s date or ‘embargo’ for a later
coverage, when do they go to press,
• Be proactive as well as reactive, specific date and time.
when would they like to be contacted?
continually trickling information to your • Title – create an attention-grabbing
• Time your press releases in light of
media contacts. headline that gives a sense of the
these deadlines.
story in very few words.
• Try selecting a quiet week for news to
Create a good ‘hook’ • Put all the facts in the first
help ensure coverage.
• A quirky activity, catchy title or pre- paragraph or even the first
event competition will all help to sentence! The who, what, where,
Compile a photographic library
capture interest. when and why.
• A story is more likely to be printed with
• Remember the novelty factor and • Be concise, punchy and correct.
a good photo.
try using local celebrities to entice • Include an interesting quote – this
• Pictures of children (with parent/
people in. makes the release more interesting.
guardian permission) and wildlife are
• Make use of other events • Remember ‘new is news’. Consider
excellent additions to an article for
• Be creative. Put in the context of human interest, controversy, local
attracting interest from the public.
current issues that are of local or personalities.
• Use photos from your events and those
national media interest. • Have a clear message.
sourced for free, (see resource list).
• Highlight picture opportunities.
Invite journalists to participate in • Provide contact details.
Involve the media from the start
the activity • Send a copy of your press release
• When starting a new project, work with
• If journalists are actively involved in to the newsdesk as well as to
the media and ask them how best to
your event (eg a beach clean or named contacts by both fax and
get coverage.
woodland management) you are very email.
likely to get coverage. • Follow up – call all contacts to make
Use multiple media
sure they have received the press
• Use local newspapers, parish
Try a targeted approach by offering an release and see if there’s anything
magazines, club newsletters, county
exclusive (to a number of people!) else they want to know.
27
 Case studies: Media hooks Resource list
Media UK internet directory How to: use the media
Forum at sea, Severn Estuary Partnership
Media UK Friends of the Earth
The annual partnership forum in 2006 comprised both a conference for specialists and
Online media directory listing websites, Downloadable support leaflet on working
an afternoon cruise along the estuary to attract the wider public. The unusual location
addresses, telephone numbers for radio, TV, with the media
of the afternoon session linked specifically to the subject matter of the conference
newspapers and magazines http://community.foe.co.uk/resource/
captured the media’s interest resulting in excellent publicity with two TV channels,
www.mediauk.com how_tos
three radio stations and numerous newspapers covering the event.
Guides on dealing with the media and a Pressbox
Duck a l’orange competition, Red River Cycleau launch day and public
media matching service Pressbox
consultation, Cycleau Project
Media Trust Online media resource portal. Includes
A good visual hook activity generated a lot of media interest in this awareness-raising
Excellent website providing free online guides information on writing press releases and
event on the impacts of sewage. Prior to the day a competition called ‘duck a la
including: Compiling a media list; Establishing space to add your press release.
orange’ took place where members of the public each numbered an orange and
contact with a journalist; Generating local www.pressbox.co.uk
placed these in the Red River for a race. The purpose was to track the journey of the
media coverage; Writing a news release
oranges as if they were a sewage pollution incident to illustrate how sewage may
Also provides a media matching service for The Media Guide
distribute and to link the source of environmental impacts to its downstream
voluntary organisations where they will put The Guardian
recipients. The public were engaged in spotting the oranges and entered into a draw.
you in touch with a media professional in Contains a comprehensive list of radio,
the field you have requested. print and TV outlets, nationally, regionally
Splash 4 Living Seas event, Dorset Wildlife Trust
Online guides: www.mediatrust.org/ and locally.
Members of the public dressed in fishy fancy dress outfits ran into the sea at
training-events/training-resources/ Available from bookshops priced
Bournemouth to capture media interest and raise awareness of the plight of our
online-guides-1 £17.99. Updated annually.
marine life. A competition for the best fancy dress costume, with excellent prizes
donated by local businesses, helped encourage people to participate.
Media matching service: Internet-based newspaper guide
www.mediatrust.org The Newspaper Society
An online media directory.
Giving interviews Working with the media
www.newspapersoc.org.uk
Panos
• Before the interview ask the • Express feeling – show your passion Useful guide on working with different
Using the local media
interviewer why they want to for the issue and appear relaxed and sections of the media aimed at UK
Campaign to Protect Rural England
interview you, what they want to find friendly. Remember facial researchers.
Tips for using the local media and writing a
out, how long the interview will be expressions are often reflected in www.panos.org.uk/files/relay_researchers_
press release
and if it will be live or recorded. your voice, so even if the audience guide.pdf
www.planninghelp.org.uk/resources/ca
• Decide your main points (two or three can’t see you smile when
mpaign-tips/using-the-local-media.htm
at the most). appropriate and this will be apparent. Sceptical campaigners’ guide to using the
• Remember the three Cs principle – • Give examples and use analogies. media
Media contacts support
Speak Clearly, have Confidence in your • In a recorded interview if you make a Seeds of Change
Marine Conservation Society
knowledge and take Control of the mistake, stop and ask the interviewer A guide to getting your message across in
A list of useful media contacts with an
interview – prepare. to put the question to you again. If the mainstream media, and tips on how to
interest in marine matters
• Avoid complicated language and jargon. it’s live, try to keep talking. deal with the darker side of the press.
www.prnewswire.com
http://seedsforchange.org.uk/free/media

28 29

Working with business
”I don’t know the key to success, but the
key to failure is trying to please everybody”.
Bill Cosby (1937-)
Introduction
It used to be said that ‘the business of
business is business’. Not any more.
Companies are now being forced to clean
up their act, behave responsibly and
engage with stakeholders. Corporate
responsibility is not a luxury, it’s a
necessity and this provides an excellent
opening if you’re trying to promote
environmental initiatives.
Tips for engaging businesses
Identify target businesses and people
• To assess company suitability look at
your own objectives and identify which
industries or businesses match those
in your area – see the Chamber of
Commerce, local sustainability forums
and local business directories.
• Get to know their personal interests
and link any arguments to these.
• Understand a company’s politics
and structure.
Use industry forums and events
• Utilise existing networks to target the
businesses you want to capture, eg
Rotary Club.
30
• Attend existing events such as the
Ethical Cooperation’s corporate
responsibility summit as a forum to
communicate your work and engage
businesses.
Work in partnership with other
organisations
• To create a united voice and share
expertise.
• To form a group to represent a body of
opinion, eg wildlife and countryside link
www.wcl.org
Use the right language
• Conduct company-specific research and
speak to a relevant representative from
the sector to ensure the language used
is tailored to the audience.
• Ask a business representative to
edit written material and present to
other companies.
• Couch the issue in economic and
social terms.
Highlight what’s in it for them – see ‘the
benefits to business’ focus box
Actively involve businesses from
the beginning
• Involve businesses in the formulation
of your project to generate trust and
support for a project.
Ensure arguments are evidence based
• Provide a suite of case studies that
illustrate the benefits that have been
found elsewhere.
• Have some ‘wow’ key facts that make
them listen, such as the number of
people affected and specific costs to
named businesses.
• Make the link to a ‘big issue’ in the
public eye such as litter.
Make their lives easier
• Simplify the wealth of information
available, eg the relevant responsible
agencies and the key issues.
• Illustrate the impacts and the relevance
to them.
• Provide solutions for them – highlight
how they can meet their legal
commitments.
• Offer free training.
• Provide a neutral setting and facilitators
to discuss contentious issues and to
try to improve understanding.
Get business people out into the field
• Getting people to see sites is always a
powerful tool.
• As part of their corporate sustainability
plans some businesses may give staff
a half-day to do environmental or
community work.
• Sell as a team building exercise.
Remove potential barriers
• Ensure workshops are timed so that
participants can attend, eg after
working hours, over lunch or outside
of busy seasons.
• Ensure venues are easily accessible.
• Business people are busy and see
their time as precious so keep meetings
as succinct as possible and get to the
point fast.
Encourage businesses to train
each other
• Set up a scheme whereby businesses
share good environmental practice and
practical tips.
Case study: The
Green Tourism
Business Scheme
An environmental accreditation scheme
where tourism-related businesses must
make efforts to reduce their impact on the
environment. Businesses are assessed
every two years on issues such as business
efficiency, environmental management,
waste, transport, as well as topics like
social responsibility and biodiversity and
are presented a gold, silver or bronze award.
Promoted in the South West by South
West Tourism it has been shown to offer
businesses new opportunities to attract
customers with 80 per cent of
holidaymakers saying they would choose
a green tourism award winner over an
equivalent without the award.
31

The benefits of
engaging businesses
• Access to sites, premises and
equipment.
• Financial support.
• Fresh skills and expertise – can
help marketing, communicating
and organising events. Can use
additional personnel and ‘shadow’
business professionals.
• Engaging society – can help to
raise employees and their
associates understanding of
environmental issues.
Reporting
• Run or link the activity to an accreditation
scheme to promote businesses.
• Publicise the work the company has
done through newspapers, your
website etc.
Carry out campaigns and petitions on
specific issues
• Stress the power of consumer / public
pressure.
• Highlight power to provide positive or
negative media profile.
Be charming, opportunistic and persistent
32
The benefits to
business
• Legal compliance – the EU
Environmental Liabilities Directive
implements the ‘polluter pays’
principle whereby companies
will be liable for damage to
the environment.
• Reputation – having a good
environmental record and
relationship with environmental
organisations can help a business
achieve a good reputation with
consumers and shareholders and
give them a competitive edge.
• Attract and retain staff – many
environmental or community
activities provide learning and
development opportunities for
staff and are fun which can help
boost morale.
• Financial benefits – running a
business sustainably can be low
cost or actually reduce costs.
Legislative compliance avoids fines
and developing ‘green credentials
can enhance sales opportunities
and shareholder value.
• Gain and retain investment – many
investors and banks consider a
company’s biodiversity risks when
deciding if to invest.
• Secure sustainable supply chains –
managing resources sustainably is
key to a businesses survival as it
helps secure an ongoing supply of
these inputs at affordable prices
• Demonstrate Corporate Social
Responsibility.
BMF and RYA, The
A case
in point Green Blue Project
The Green Blue is an environmental
awareness initiative by the British Marine
Federation and the Royal Yachting
Association. It promotes the sustainable
use of coastal and inland waters by
boating and watersports participants, and
the sustainable operation of the
recreational boating industry. The project
educates and informs this community
about environmental impacts illustrating
how you can avoid or reduce them. A
particular focus is on: oil and fuel; cleaning
and maintenance; anti-fouling and marine
paints; waste management; resource
efficiency; and effects on wildlife.
The project receives sponsorship from
Marina Developments Limited (MDL)
with funding from The Crown Estate’s
Marine Stewardship Fund and Defra’s
Environmental Action Fund. Many
successful projects have already been set
up including working with MDL to develop
a way to capture antifoulant residues from
boat washdown facilities. It has also
initiated a number of environmentally-
beneficial programmes such as ‘greening’
the ISAF Youth World Championships and
innovative recycling solutions such as the
floating facilities in Salcombe Harbour.
The secret of success
A well known face – used ambassadors
to help raise the profile of the project –
a well-known personality in the
sailing world and a TV presenter and
wildlife expert.
High quality, accessible information
– an up-to-date website allows
information dissemination to a wider
boating public which is presented
clearly. Also, created an online
searchable database of more than 550
research papers on marine
environmental issues. – Information
given out, made with the user in mind,
ie small, accessible, waterproof,
simple, with signposts to further
information.
Working together – worked with the
marine industry to develop ways the
boating industry could reduce its
impacts rather than dictating solutions.
– Also worked with environmental
organisations to create a united voice
on messages, such as how best to
watch marine wildlife without
disturbing it. – Initiated a unique
partnership between industry and
consumer, which has resulted in real
and tangible improvements.
Audience understanding –
understands audience well as hosted
by RYA and supported by BMF.
Iterative process – does not preach to
audience so able to listen when things
go right and wrong and adapt
accordingly.
For more information:
www.thegreenblue.org.uk or Email
info@thegreenblue.org.uk.
33
 Devon Wildlife Trusts’
A case
in point
wildlife training
workshops for
accommodation providers
A two-day training workshop aimed at
accommodation-providers
(hotel owners, holiday parks and farms)
was held at two venues in North Devon.
Training encouraged businesses to
harness the wildlife potential of their
landholdings and the surrounding
coastal and marine wildlife.
Seven out of the eight businesses
reported that their attitude toward,
and understanding of, the marine
environment had improved. Many of
the attendees planned to make a range
of improvements to the running of their
businesses including implementing
recycling facilities and responsible
wastes disposal, reducing water use,
and sourcing sustainable seafood
and environmentally-friendly
cleaning products.
The secret of success
Planning – carried out extensive research
at the beginning of the project into eligible
businesses and targeted accordingly.
Follow up phone calls were made to
34
encourage sign up. Also attended
business places, such as local business
forum, to promote training face-to-face.
Highlighted business benefits – clearly
highlighted benefits of sustainability, eg
the competitive edge of ‘green’
businesses, such as increased efficiency
and reduced costs.
Offered free training
Emphasised the ‘wow’ factor –
focused on the ‘wow’ factors when
describing marine wildlife on their
doorstep, eg our own set of ‘exotic’
creatures.
Good quality information – provided a
comprehensive folder of information and
resources, including identification
guides, information to enable them to
run their own activities.
Timely nature – workshops run over
least busy months of January and
February.
For more information: Caroline
Roberts, Marine Awareness Officer,
at dwildlifetrust77@clara.co.uk
Tel 01271 812777.
Resource list
General
Engaging businesses with biodiversity
Earthwatch Institute
A business and biodiversity resource centre
with a range of support publications
including ‘engaging business with
biodiversity – guidelines for local
biodiversity partnerships’.
www.businessandbiodiversity.org/
Publications.html
How to: be a better corporate
campaigner
Friends of the Earth
Getting your message into company
boardrooms, and actions that touch the
corporate nerve.
community.foe.co.uk/resource/how_tos
Schemes
Business volunteering scheme
Business in the community
Cares is the main business led employee
volunteering programme in the UK – a
Business in the Community initiative. A
good scheme to try and link your
environmental projects into.
www.bitc.org.uk/programmes/
programme_directory/cares/index.html
Green boating
The Green Blue Project
This project is an excellent source of
information and ideas for people planning
to work with the boating community.
www.thegreenblue.org.uk/index.asp
Green tourism
The Green Tourism Business Scheme
A source of information for people
planning to work with the tourism sector.
www.green-business.co.uk/index.html
Business advice
Envirowise
Practical environmental advice for business
– useful for themes and language used.
www.envirowise.gov.uk
35
 Raising the funds
Introduction
The continuous cycle of finding funding,
formulating bids and meeting your
commitments under each pot of money
can feel like an endless process. Check
out the tips below and the funding
resources suggested for further
information to help you on your way.
Funding tips
• Have a clear understanding of why you
are raising money.
• Work in partnership.
• Look for local grant-giving charities.
• Look for businesses with an interest in
marine and coastal activities, eg
chandlers, boat builders.
• Contact local developers.
• When completing funding applications
ensure you:
o Understand the grant making
bodies criteria
o Are focussed and clear about
what you aim to do
o Use their language and
the terms they put in the
guidance notes
o Research your costs
o Are realistic in what you aim
to achieve.
36
Resource list
Finding funding
Online funding databases
Community webnet
Website with useful information about
online funding databases and general
funding opportunities
www.communitywebnet.org.uk/funding/
Online funding
Access funds
Site providing latest funding information from
Central Government, National Lottery,
devolved governing bodies, EU and Quangos
www.access-funds.co.uk/index.htm
Downloadable funding source book
Funding Agents
A funding agents source book to help
find most grant, award, trust, charity and
lottery funding sources in the UK quickly
and easily.
www.fundingagents.com/index.php?
source=google
Funder finder
Funderfinder
Online resource that develops and
distributes software to help individuals and
NGOs in the UK to identify charitable trusts.
Software costs from £150 + VAT
www.funderfinder.org.uk
Funding reference book
The Directory of Grant Making Trusts
Fundraising activities and strategy
Institute of Fundraising
A comprehensive reference work covering General information about how to start the
2,500 grant-making trusts, each with the fundraising process and more specific advice
potential to give collectively £3 billion a year.
Available in most local libraries or can
about individual fundraising techniques
www.institute-of-fundraising.org.uk/
buy for £95 – see Directory of Social
Change website – www.dsc.org.uk/ General fundraising guide
acatalog/Grant_making_Trusts.html Gerry Beldon Independent Fundraising
General articles, tips, resources and links
‘How to’ for fundraisers
www.users.zetnet.co.uk/fundraising/
Fundraising guide for NGOs
VSO
Fundraising ideas, contacts
A practical how to guide to the three main
and information
types of fundraising: direct mail; fundraising
The Fundraising Directory
from trusts and fundraising from companies.
A site giving comprehensive contacts, ideas
http://catalogue.vsoint.org/datastore/
and information for anyone in the UK
Docs/Misc/fundraising_guide_NGO.pdf
involved in fundraising.
www.thefundraisingdirectory.co.uk/
How to plan fundraising events and write
funding applications
How to fundraise and where to go
NICVA
The National Council for Voluntary
NICVA is the umbrella body for the voluntary
Organisations (NCVO)
community and charitable groups in Northern
Comprehensive advice on fundraising from
Ireland. It produces simple guides to
top tips and innovative approaches to
planning fundraising events and a booklet for
signposting to helpful funding resources.
beginners on how to write funding
www.ncvo-vol.org.uk/sfp/funding/
applications for beginners.
introduction/index.asp?id=2667
NICVA (2004) Guide to planning
fundraising events:
Writing Better Fundraising Applications
www.communityni.org/
By Michael Norton and Mike Eastwood
uploads/docs/Events.pdf
A really useful practical step-by-step guide
NICVA (2002) Writing fundraising to getting your application letters right, with
applications – a beginner’s guide. lots of worksheets and checklists.
Belfast: NICVA DSC, 3rd edition, 2002, £14.95
Fundraising for activists
Seeds for Change
A useful guide covering fundraising ideas
and how to write a funding application.
37

Picture perfect –
photography and artists
Introduction
‘A picture is worth a thousand words’ – but
what if you are no good at taking them, or
don’t have any you can use? The
suggested resources below will help you
get well on your way.
Tip: Ask local photographers and wildlife
enthusiasts for permission to use their
photos – they are usually happy to oblige.
Resource list
General
Photography tips
Friends of the Earth
How to fake it as a photographer
downloadable support leaflet
http://community.foe.co.uk/resource/
how_tos/
How to take good photographs
BBC
Top photographer Tom Ang provides advice
on how to get the most out of your digital
camera.
www.bbc.co.uk/arts/apictureofbritain/
how_to/
Guide to taking photographs
Michael Langford
Starting photography
Focal Press, 1999, £12.99
38
Photo sources
Online free image library
English Nature
For non-profitable purposes screen
resolution images are available to
download free of charge.
www.english-nature.org.uk/imagelibrary/
How to obtain free images
Friends of the Earth
Advice on obtaining free images and
suggestions of where to go for photos
http://community.foe.co.uk/resource/
tools/obtaining_free_images.html#nature
Images by request
MarLIN
A wealth of photographs of marine species
taken by a number of photographers.
Individuals can be contacted directly for
permission to use photos.
www.marlin.ac.uk/glossaries/image_
holders.php
UK Marine life photos
Paul Naylor
Paul Naylor’s book ‘Great British Marine
Animals’ contains fantastic photographs
of marine life. Written for non-specialists,
it helps identify the common animals that
live around our shores and also shows
the many intriguing ways they go about
their lives.
The photos contained in this book are
available at special and very reasonable rates
to charities promoting marine conservation.
The 2nd edition of Great British Marine
Animals by Paul Naylor (ISBN 09522831 5
8) is available from bookshops RRP £15.
If you would like to use any of the photos
contained in this book phone Paul or
Teresa Naylor on 07041 351 307 for a
chat or visit www.marinephoto.co.uk for
more information.
Free nature pictures
Edenpics
Photos available to download including
those of the sea, rivers and animals.
www.edenpics.com/
Photographic agency
istockphoto
A good source of generic photographs that
can be reproduced royalty-free. Each photo
costs between $1-3 for unlimited use.
www.istockphoto.com/index.php
Web-based image libraries
Various
A range of marine life image libraries are
available on the web – a selection is listed
here to help you begin your search. Prices
are image specific and can be costly.
OceanWide Images:
www.oceanwideimages.com.au/Default.a
sp?c=18152
http://www.marine-bio-images.com/
Marine_Bio-images_stock_
images_galleries_main.htm
Picture Research Association (links to lots
more photographers and photolibraries:
www.picture-research.org.uk/links.htm
Artists – National
National register of artists
AXIS
The Axis database includes a nationwide list
of artists working throughout the UK.
www.axisweb.org
Artists Newsletter
a-n magazine
If you want to place an advert to find an
artist the place to advertise is the artists’
newsletter
Advertising Email: ads@a-n.co.uk
www.a-n.co.uk
Register of public artists
Essex County Council
This now includes free access to details of
nearly 100 artists from across the UK
www.publicartists.org
Artists – Local
Local artists registers
Local county or borough council
Many county or borough council websites
will have details of artists working within the
education and public sector. Essex County
Council, for example includes a register of
East of England artists in Education
Check out your local council website – you
may need to undertake some intelligent
searching to find the information though!
Information about local artists
Local county or borough council
All councils should have an Arts
Development Officer/Public Arts Officer or
at the very least, someone with a remit in
this area.
Contact your local council.
39

Training
Introduction
Most roles in the environmental sector are
multi-faceted but it is impossible to be an
expert in every area. Training may be
needed but cost is always the limiting
factor. Check out the suggestions below
for some reasonably priced or free training
in some key areas:
Consultation
The Consultation Institute
The Institute is designed to help all those
engaged in public or stakeholder
consultation absorb Best Practice,
encourage Innovation and improve its
value to decision-makers whilst providing a
much needed opportunity for professional
networking.
121 Donegal Road, Belfast BT12 5JL
Tel: 028 90 872800
Web: www.consultationinstitute.org
Facilitation
The Environment Council
The Environment Council (TEC) works to
put environment at the heart of people's
choices, decisions and aspirations. As well
as their work on stakeholder engagement
projects, they run a range of stakeholder
engagement training courses.
212 High Holborn, London, WC1V 7BF
Tel: 020 7836 2626
www.the-environment-council.org.uk/
training.htm
40
Communication
Plain English training
The Plain English Campaign runs hundreds
of courses around the UK each year, some
of which are online. These include: How
to write simply without waffle; Grammar
check course.
PO Box 3, New Mills, High Peak, SK22 4QP
Tel: 01663 744409
Web: www.plainenglishtraining.com
Fundraising
Directory of Social Change
The Directory of Social Change’s Fundraising
Programme offers a single point of contact
for all of your fundraising training needs, and
features programmes tailored to meet the
needs of large and small organisations
Directory of Social Change, 24
Stephenson Way, London, NW1 2DP
Tel: 020 7391 4800
Web: www.dsc.org.uk/charity
training/fundraising-intro.html
Voluntary Services Council or
Local Authority
If an organisation has no experience of
writing funding bids it can get support from
their local Voluntary Service Council or their
Local Authority. Other training courses
include: Health and safety; Communication
skills; Working with volunteers.
Search in google for your area and
‘Voluntary Service Council’ e.g. see
London Voluntary Service Council’s
website: www.lvsc.org.uk/Templates/
information.asp?NodeID=90040
Seeds for change
Training and support for NGOs, grassroots
campaigners and other community groups
and organisations in the social sector.
Workshops include: Working together –
consensus decision-making and
community building; Taking Action –
getting organised, planning, publicity and
raising the funds The organisation will also
develop a course for you or put you in
touch with people who can.
Lancaster training collective:
96 Church St, Lancaster, LA1 1TD
Tel: 0845 330 7583
Oxford training collective:
16b Cherwell Street, Oxford, OX4 1BG
Tel: 0845 458 4776
Web: http://seedsforchange.org.uk/
Working with schools
and communities
Environmental Trainers Network
The Environmental Trainers Network is a
network of trainers and training managers
in environmental organisations, and is
overseen by a Steering Group drawn from
Black Environment Network, BTCV and
RSPB. It offers a range of courses for staff
in environmental organisations, including:
Involving children in the environment;
Environmental activities with special
needs; Working with ‘friends of…groups’;
Involving communities in consultation
c/o BTCV, Radio House, Aston Road
North, Birmingham, B6 4DA
Tel: 0121 359 2113
Web: www2.btcv.org.uk/display/etn
Running events
Neighbourhood Initiatives Foundation
The Neighbourhood Initiatives Foundation is
a UK charity based in Telford, Shropshire,
specialising in community participation,
training and development. Courses include:
Building participation in community events;
Consulting young people; Facilitation skills
The Poplars, Lightmoor, Telford, TF4 3QN
Tel: 0870 7700339
Web: www.nif.co.uk/ Training/Courses/
The Wildlife Trusts’ South East
Marine Programme
The South East Marine Programme is a
partnership promoting marine conservation
in South East England. The programme is
supported by the Wildlife Trusts in the South
East, The Wildlife Trusts (UK Office) and
English Nature through Defra's Aggregates
Levy Sustainability Fund. Subject to funding
being available each year, a training
course is offered for those running marine
week events.
Also runs several ‘Marine Champions’
courses per year for those who want to
know more about the marine environment.
www.southeastmarine.org.uk/frameset2.htm
Contact Jolyon Chesworth, South East
Marine Conservation Manager, for more
information at JolyonC@hwt.org.uk.
41

Marine identification
Seasearch and Shoresearch
Seasearch was set up by and is co-
ordinated nationally by the Marine
Conservation Society with the support of a
wide range of nature conservation
agencies, diving associations and Wildlife
Trusts. The Seasearch observor and
surveyor training courses include:
• The Seasearch scheme
• Marine life identification
• How to conduct surveys
Shoresearch, Seasearch’s intertidal
sister project, is delivered locally by
wildlife Trusts.
For more information on Seasearch
training visit: www.seasearch.org.uk/
42
See local Wildlife Trust’s for information
on Shoresearch training e.g. Kent
Wildlife Trust’s intertidal training events:
http://www.kentwildlifetrust.org.uk
Beach warden schemes
Local beach warden schemes provide free
training in coastal fauna and flora
identification. For example see the Sussex
Beach Wardens scheme run by The Nature
Coast Project and BTCV:
www.naturecoast.org.uk/beachwardens
or, the Thanet Coast Wardens scheme:
http://www.thanetcoast.org.uk/pdf/
Wardenleaflet.pdf
Organisations for
marine information
British Divers Marine life Rescue
A marine life rescue charity that trains
volunteer marine mammal medics
nationwide.
Lime House, Regency Close, Uckfield,
East Sussex, TN22 1DS
Tel: 01825 76 012
Email: info@bdmlr.org.uk
Web: www.bdmlr.org.uk/pages/main.html
Centre for Environment, Fisheries and
Aquaculture Science (CEFAS)
An internationally renowned aquatic scientific
research and consultancy centre. It is a prime
source of high quality science used to
conserve and enhance the aquatic
environment, promote sustainable
management of its natural resources, and
protect the public from aquatic contaminants.
Three laboratories: Weymouth (01305
206600), Lowestoft (01502 562244) and
Burnham (01621 787200).
Web: www.cefas.co.uk/
Coastal partnerships throughout the UK
Partnerships of organisations with an
interest in, or responsibility for, an area of
coast which are working towards the
sustainable management of these areas.
These partnerships are a useful source of
local coastal information.
A list of UK partnerships can be obtained
from the CoastNet website under ‘links’:
www.coastnet.org.uk
CoastNet
The organisation’s coastal and marine portal
‘CoastWeb’ provides the latest coastal and
marine news, a searchable online library of
coastal information, and aims to provide a
definitive source of coastal and marine
information.
The Gatehouse, Rowhedge Wharf, High
Street, Rowhedge, Colchester, Essex, CO5
7ET
Tel: 01206 728 644
Web: www.coastnet.org.uk
CoastWeb
Coastal and marine portal
www.coastweb.info/
Countryside Council for Wales (CCW)
The Countryside Council for Wales is the
Government's statutory adviser on
sustaining natural beauty, wildlife and the
opportunity for outdoor enjoyment in Wales
and its inshore waters.
Their website provides information on marine
resources and reports and provides links to
other useful sites.
Headquarters: Maes-y-Ffynnon,
Penrhosgarnedd, Bangor, Gwynedd
LL57 2DW
Tel: 0845 1306229
Web: www.ccw.gov.uk
Department for Environment, Food and
Rural Affairs (Defra)
Defra's core purpose is to improve the
current and future quality of life. Its website
includes information the Government’s vision
43
 for the marine environment and fisheries.
Headquarters: Nobel House, 17 Smith
Square, London,
SW1P 3JR
Helpline: 08459 33 55 77
Web: www.defra.gov.uk
Future Coast: www.defra.gov.uk/environ/
fcd/futurecoast.htm
Shoreline Management Plans:
www.defra.gov.uk/environ/fcd/policy/
smp.htm
Fisheries:
http://www.defra.gov.uk/fish/fishindx.htm
Coastal Issues: workshop:
www.defra.gov.uk/environ/fcd/policy/strat
egy/wscoast.pdf
Natural England (English Nature, The
Countryside Agency and the Rural
Development Service)
In October 2006 English Nature, the
environment activities of the Rural
Development Service and the Countryside
Agency’s Landscape, Access and
Recreation Division were united in a single
body called Natural England. This
organization will work to conserve and
enhance our landscapes and natural
environment, to promote countryside
access and recreation as well as public well-
being, now and for future generations.
English Nature:
www.english-nature.org.uk
For a copy of English Nature’s maritime
strategy: www.english-nature.org.uk
/science/coasts_and_seas
Natural England
www.naturalengland.org.uk
The Rural Development Service:
www.defra.gov.uk/rds/
44
Environment Agency
The leading public body for protecting and
improving the environment in England and
Wales. Their website includes information
on oil pollution, waste disposal, rules and
regulations re antifoulants etc
enquiries@environment-agency.gov.uk
Web: www.environment-agency.gov.uk/
Greenpeace
An international environmental campaigning
group. Their website contains details of the
threats facing our oceans and their Ocean
Defenders campaign which is pushing for
protection of the world’s oceans.
Canonbury Villas, London, N1 2PN
Tel: 020 7865 8100
Email: info@uk.greenpeace.org
Web: www.greenpeace.org.uk/
JNCC
JNCC is the UK Government's wildlife
adviser, undertaking national and
international conservation work on behalf
of the three country nature conservation
agencies English Nature, Scottish Natural
Heritage and the Countryside Council
for Wales
Its website contains information on
marine habitat classifications, legislation
and species.
The JNCC currently has three offices,
Monkstone House in Peterborough,
Dunnet House in Aberdeen and most
recently established, Brussels office
in Belgium.
Tel: 01733 562626
Web: www.jncc.gov.uk
Local Government Association’s Special
Interest Group on Coastal Issues
This group comprises elected members
from coastal local authorities. It aims to
establish improved governance,
management and community well-being to
ensure that the UK has the best managed
coast in Europe, and to identify funding to
support this.
Their website contains information on
coastal research and news.
Email: John.Riby@scarborough.gov.uk
Web: http://www.coastalsig.lga.gov.uk/
Marine Biological Association of the
United Kingdom (MBA)
Promotes scientific research into all aspects
of life in the sea and disseminating to the
public the knowledge gained.
The Laboratory, Citadel Hill, Plymouth,
PL1 2PB
Tel: 01752 633 207
Web: www.mba.ac.uk/
Marine Connection
A UK based charity committed to working
internationally for the welfare, conservation
and protection of dolphins and whales.
PO Box 2404, London, W2 3WG
Tel: 0207 499 9196
Email: info@marineconnection.org
Web: www.marineconnection.org/
Marine Conservation Society
The Marine Conservation Society (MCS) is
the UK charity dedicated to caring for our
seas, shores and wildlife.
MCS campaigns to protect marine wildlife
and habitats, produces useful resources
including factsheets and codes of conduct
and provides information on marine wildlife
and the threats it faces. It has also set up
and coordinates marine surveys including
Seasearch, the Basking Shark Watch project
and the ‘Adopt-a-Beach Project.
The Good Fish Guide and FISHONLINE
are two excellent seafood-related projects
run by MCS which seek to influence
consumer behaviour.
Unit 3, Wolf Business Park, Alton
Road,Ross-on-Wye, Herefordshire,
HR9 5NB
Tel: 01989 566017
Web: www.mcsuk.org/
Adopt-a-Beach project:
www.adoptabeach.org.uk
Marine Life Information Network for
Britain and Ireland (MarLIN)
MarLIN provides information for marine
environmental management, protection and
education. The website contains information
on marine species and habitats in the UK
and recording sealife and is developing a
‘learning zone’. Copies of marine species
identification guides can be ordered.
MarLIN, Marine Biological Association,
Citadel Hill, Plymouth, PL1 2BP, Devon
Web: www.marlin.ac.uk
The National Trust
A charity which owns and protects a large
number of properties and land, including
coastal sites.
PO Box 39, Warrington, WA5 7WD
Tel: 0870 458 4000
Email: enquiries@thenationaltrust.org.uk
Web: www.nationaltrust.org.uk
45
 The Nature Coast Project
The Nature Coast Project exists to raise
awareness of all coastal conservation issues
in West Sussex. Working in partnership
with BTCV the project developed the West
Sussex Beach Wardens scheme which
works to promote local stewardship of the
marine environment.
Town Hall, Clarence Road, Bognor Regis
O21 1LD
Email: projectofficer@naturecoast.org.uk
Web: www.naturecoast.org.uk/
OceanNet
The web portal to three working groups that
each focus on advancing areas of UK marine
science: The UK Global Ocean Observing
System Action Group, the Marine data and
Information Partnership and the Marine
Environmental Data Action Group.
Email: iacmst@noc.soton.ac.uk
Web: www.oceannet.org
PORT – Maritime Information Gateway
The National Maritime Museum's PORT
Maritime Information Gateway to worldwide
maritime information from the Internet,
covering subjects from naval history,
shipbuilding and Horatio Nelson, to naval
genealogy and maritime archaeology.
Web: www.port.nmm.ac.uk/
River Ocean Foundation
A charity dedicated to increasing awareness
and encouraging care for our water
environments. If you run an event as part
of their intertidal festival, LowTide, you can
receive a free coordinators pack with a
range of activity ideas.
46
Community Base, 113 Queens Road ,
Brighton, BN1 3XG, England
Tel: 01273 234032
Email: info@riverocean.org.uk
Web: www.riverocean.org.uk
Scottish Environmental Protection
Agency (SEPA)
Scotland’s environmental regulator and
adviser, responsible to the Scottish
Parliament through Ministers. SEPA work to
control pollution and protect and improve
Scotland’s environment
SEPA Corporate Office, Erskine Court,
Castle Business Park, Stirling, FK9 4TR
Tel: 01786 457700
Web: http://www.sepa.org.uk/
Scottish Natural Heritage
SNH’s task is to secure the conservation
and enhancement of Scotland's unique and
precious natural heritage. Their website
contains information on Scottish Wildlife
Habitats and Scotland’s Coastal and Marine
National Parks
Headquarters: Great Glen House,
Leachkin Road, Inverness, IV3 8NW
Tel: 01463 725000
Web: www.snh.org.uk/default.asp
Seaweb
SeaWeb is a communications-based
nonprofit organisation that uses social
marketing techniques to advance ocean
conservation. By raising public awareness,
advancing science-based solutions and
mobilizing decision-makers around
ocean conservation.
Web: www.seaweb.org/home.php
The Shark Trust
The Shark Trust promotes the study,
management and conservation of sharks,
skates and rays. One of the excellent
projects it coordinates is ‘The Great
Eggcase Hunt’ – a mermaid’s purse survey
around the UK.
Web: www.sharktrust.org
The Great Egg Case Hunt:
Web: http://www.eggcase.co.uk/
The Thanet Coast Project
The Thanet Coast Project to raise
awareness of the area’s important marine
and bird life, work with people to safeguard
coastal wildlife, be a one-stop shop for
coastal information and promote wildlife
events or activities.
One of the excellent schemes the project
runs is the Thanet Coast Wardens project
which works to promote marine stewardship.
Thanet Coast Project Officer, c/o Thanet
District Council,
PO Box 9, Cecil Street, Margate,
Kent CT9 1XZ, United Kingdom
Tel: 01843 577672
Email: thanet.coast@thanet.gov.uk
Web: www.thanetcoast.org.uk
UK Marine SACs Project
UK Marine Special Areas of Conservation
project’s website which provides access to
the knowledge generated through the UK
Marine SACs Project.
Web: www.ukmarinesac.org.uk
Wildlife and Countryside Link
WCL brings together environmental
voluntary organisations in the UK united by
their common interest in the conservation
and enjoyment of the natural and
historic environment.
Through WCL Link, groups of people
from different organisations get together
to exchange information, develop and
promote policies, and work to effect
change. A series of excellent bulletins
on the Marine Bill can be found on
Link’s website.
89 Albert Embankment, London, SE1 7TP
Tel: 020 7820 8600
Web: www.wcl.org.uk/index.html
The Wildlife Trusts’ South East
Marine Programme
The South East Marine Programme is a
partnership promoting marine conservation
in South East England. The programme is
supported by the Wildlife Trusts in the
South East, The Wildlife Trusts (UK Office)
and English Nature through Defra's
Aggregates Levy Sustainability Fund.
The programme coordinates Marine Week;
a period of special events to celebrate the
region's marine wildlife, raise awareness
of what is out there and highlight what we
can do to help protect it.
Beechcroft ,Vicarage Lane, Curdridge,
Hants, S032 2DP
Tel: 01489 774400
Web: www.southeastmarine.org.uk
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 The Wildlife Trusts
There are 47 local Wildlife Trusts across the
whole of the UK, the Isle of Man and
Alderney. We are working for an
environment rich in wildlife for everyone.
With 670,000 members, we are the largest
UK voluntary organisation dedicated to
conserving the full range of the UK’s
habitats and species, whether they be in
the countryside, in cities or at sea. 108,000
of our members belong to our junior
branch, Wildlife Watch. We manage 2,200
nature reserves covering more than 80,000
hectares; we stand up for wildlife; we
inspire people about the natural world and
we foster sustainable living.
All 47 Wildlife Trusts are members of the
Royal Society of Wildlife Trusts (RSWT)
which also operates a separate Grants Unit
administering major funds on behalf of the
Big Lottery Fund and the Landfill
Communities Fund. For more information
on the grants unit visit www.rswt.org.
WWF
A charity which works to conserve
endangered species`, protect threatened
habitats and address global threats.
Information on threats to marine
ecosystems and their marine campaigns
can be found on their website.
Panda House, Weyside Park, Godalming,
Surrey, GU7 1XR
Tel: 01483 426333
www.wwf.org.uk
Marine research:
www.wwf.org.uk/researcher/issues/livin
gseas/index.asp
Marine Act campaign:
http://www.wwf.org.uk/marineact/

The Wildlife Trusts, The Kiln, Waterside,

Mather Road, Newark, Notts, NG24 1WT.
www.wildlifetrusts.org
Tel. 0870 036 7711.
Registered charity no. 207238

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