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China - Mapping Digital Media

China - Mapping Digital Media

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Published by OSFJournalism
The story of media digitization in China is inseparable from the country’s recent modernization. Probably nowhere else have so many other things been changing at the same time as the technological advances with which this study is concerned. And probably nowhere else has digitization flourished on such a scale in such a closed media environment. As a result, digitization has transformed the diversity of information and public opinion for many millions of people.

As of December 2011, there were 513 million internet users, 155 million broadband subscribers, and over 1 billion mobile phone users in China. At the same time, the internet is still beyond the reach of 800 million Chinese who rely almost exclusively on television for their information and entertainment, in particular the mammoth state broadcaster China Central Television (CCTV). But a sign of the profound changes taking place is that this year (2012) the time people spend on the internet is set to overtake that which they spend watching television.

Although China is already the world’s biggest media market, there are still hundreds of millions of people with little knowledge or understanding of how the media are used and how they might use the media. A nationwide media literacy campaign would help educate people to participate in public life so that the opportunities which digitization brings can be more widely enjoyed.
The story of media digitization in China is inseparable from the country’s recent modernization. Probably nowhere else have so many other things been changing at the same time as the technological advances with which this study is concerned. And probably nowhere else has digitization flourished on such a scale in such a closed media environment. As a result, digitization has transformed the diversity of information and public opinion for many millions of people.

As of December 2011, there were 513 million internet users, 155 million broadband subscribers, and over 1 billion mobile phone users in China. At the same time, the internet is still beyond the reach of 800 million Chinese who rely almost exclusively on television for their information and entertainment, in particular the mammoth state broadcaster China Central Television (CCTV). But a sign of the profound changes taking place is that this year (2012) the time people spend on the internet is set to overtake that which they spend watching television.

Although China is already the world’s biggest media market, there are still hundreds of millions of people with little knowledge or understanding of how the media are used and how they might use the media. A nationwide media literacy campaign would help educate people to participate in public life so that the opportunities which digitization brings can be more widely enjoyed.

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Published by: OSFJournalism on Oct 10, 2012
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CHINA
COUNTRY REPORT 
MAPPING DIGITAL MEDIA:
 
Mapping Digital Media:China 
A REPORT BY THE OPEN SOCIETY FOUNDATIONS
WRITTEN BY
Hu Yong (lead researcher)Fang Kun, Liu Yang, Iris Ha, Zhang Yuping, Wang Mengyao, Kathryn Nute(researchers)
EDITED BY
Marius Dragomir and Mark Thompson (Open Society Media Program editors)Graham Watts (regional editor)
EDITORIAL COMMISSION
Yuen-Ying Chan, Christian S. Nissen, Dusˇan Reljic´, Russell Southwood,Michael Starks, Damian TambiniThe Editorial Commission is an advisory body. Its members are not responsiblefor the information or assessments contained in the Mapping Digital Media texts
OPEN SOCIETY MEDIA PROGRAM TEAM
Meijinder Kaur, program assistant; Morris Lipson, senior legal advisor;and Gordana Jankovic, director
OPEN SOCIETY INFORMATION PROGRAM TEAM
Vera Franz, senior program manager; Darius Cuplinskas, director
9 July 2012
 
MAPPING DIGITAL MEDIA CHINA2
Contents
Mapping Digital Media ..................................................................................................................... 4Executive Summary ........................................................................................................................... 6Context ............................................................................................................................................. 11Social Indicators ................................................................................................................................ 13Economic Indicators ......................................................................................................................... 14Media Context .................................................................................................................................. 151. Media Consumption: Te Digital Factor ................................................................................... 221.1 Digital ake-up ................................................................................................................. 221.2 Media Preferences ............................................................................................................. 251.3 News Providers ................................................................................................................. 311.4 Assessments ...................................................................................................................... 382. Digital Media and Public or State-Administered Broadcasters ................................................... 392.1 Public Service and State Institutions ................................................................................. 392.2 Public Service Provision .................................................................................................... 442.3 Assessments ...................................................................................................................... 453. Digital Media and Society ......................................................................................................... 463.1 User-Generated Content (UGC) ...................................................................................... 463.2 Digital Activism ................................................................................................................ 523.3 Assessments ...................................................................................................................... 56

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