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Analysis

Analysis

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Published by Muhammad Tahir

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Published by: Muhammad Tahir on Oct 17, 2012
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10/17/2012

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S.W.O.T ANALYSIS9.1.1. Strength:
1. Hospitality Inn Lahore is the International Standard hotel in Lahore becauseof its luxury and quick services.2. No risk factor is involved because the organization is supported by HospitalityInn worldwide (HIWW).3. The technology using at the hotel is latest one like multimedia projectors Wi-Fi internet services etc.4. Expenses are very limited because the company is spending very little onadvertisement but gaining much sale on the other hand.5. The organization is financially strong.6. Hospitality Inn Lahore is situated at very good place. The location is primecommercial area.7. Hospitality Inn Lahore is beautiful model of typical local touch of architecturewith red tiles combination.8. The employees of the Hospitality Inn Lahore are more skillful in cooking andgood services as compare to other hotel in Lahore.9. International standard hotel10. Available function room for special occasion11. Excellent food for the guest12. Attentive and kind heartened employee13. Good ambiance
9.1.2. Weakness
1. Salary Even though the management was efficient and supportive, but in terms of salaryoffered to the associates is considered very low. By comparing it to the other five (5) star establishments in Lahore and the workloads that they are facing, the salary offered is not worthit. It is simplest reason why the turnover of associates is rising currently, and soon it will lead tolack of staffs and other major problem to the hotel.2. Absenteeism of employee
 
3. No wide parking space4. Renovation of the physical appearance of the front of the building5. Limited employee to attend guests need6. Additional expense for the laundry service7. The major weakness is the parking problem. Management has constructed anunderground parking area but it is also limited space.8. The reception disk is quite distant from main gate. It is better to make receptioncenter near the entrance.9. Swimming pool is on the roof top and every guest is not aware about it.
9.1.3. Opportunity
1. Location located at the heart of Lahore, it is the most happening place in town with millions of crowds gathered here every day. Perfect with luxury style and living, the location also easilyaccessible with various public transportations.2. Just a few minutes away from Lahore Railway Station and airport, this area has many touristattractions contributed to its success.3. Opportunity for trainees for future job4. It generates employment for local community
9.1.4. Threat
1. Competitors are too crowded with numbers of upscale hotels stands, and led to tight endcompetition in the area. Every hotel is trying to penetrate every single opportunity, and in order not only to survive but to stand out of the competition is far more difficult. With a few morehotels coming to town such as PC and Avari, the competition is expected to rise.2. Surrounded with immorality activities like leg pulling and back biting.3. Strong competition among other establishments4. Affected by the inflation of price5. Cost of publication of establishment
9.2. PEST ANALYSIS9.2.1. POLITICAL FACTORS:
 
The political environment of Pakistan is quite stable since the last years. Governmentthought some factors are always trying to pollute the social and political environment of this province, Government has taken very positive initiatives in this context and peoplefell no hesitance to invest their money in Hotel industry.Political environment of Pakistan always takes twists and turns added to that each and
every government doesn’t like what previous government has done.
 Here are some political factors involves in effecting hotel industry:
1. INSTABILITY OF GOVERNMENT:
Instability of government these days is affecting the hotel industry at a large amount andthat cause very less amount of guest to come in the Hospitality Inn Lahore Hotel andthat needs to be change.
2. RELATIONSHIP WITH INDIA:
That affect a lot too because the relationship between Pakistan and India always keepchanges and that leads to less amount of foreign visitors to come in the hotel at the timeof 9-11 Hospitality Inn Lahore Hotel was jammed full that they have to arrange many theinternational guests at the top roof .
9.2.2. ECONOMIC FACTORS
Economic factors are not very positive but because of the new policy of Pakistanmanufacturing and financial showing the signs of growth so it is a good news for thehotel industry and specially Islamabad hotel industry.
1. INFLATION:
Inflation is one of the biggest problems of Pakistan these days Prices are getting higher with the 90 degree of angels speed these years , it has to be stop now because it isaffecting every industry specially luxurious product and services and industries likehotel.
2. BUYING POWER:

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