Slice for slice the best price

Return on Investment 24 months or less

Best value. Greeting just 700 guests per day less than 60 an hour youll realize your return on investment in under 24 months. Another representative Indian fast food outlet, recording comparable figures of roughly 3,000 customers per day, saw its profit soar to ten times higher than its initially invested start-up capital and that by just its second full fiscal year alone.

Slice for slice the best price

PIZZA BUFFET THE DINING REVOLUTION!

Slice for slice the best price

Slice for slice the best price

Pizza, pasta, salad fresh, fast, and all-you-can-eat. Simply put and straight to the point. After all, what better words could be used to describe our innovative Lively Pizza Buffet concept: topquality, vertically-integrated food freshly prepared right before the eyes of our guests from a clearly-structured, streamlined menu. All served in a relaxing atmosphere at an extraordinary price/quality ratio. Because the enduring popularity of fast food restaurants particularly hinges on their functional aspects like speed (86%) and predictability (you know what youre going to get: 70%), the food service industry has restructured itself accordingly in recent years: Out with traditional servicebased operations, in with innovative self-serve options. As long as they are quick, convenient and affordable. Exactly the business idea behind Lively Pizza Buffet!

Core business: In locations enjoying heavy foot traffic, Lively Pizza Buffet restaurants, ranging in size from 1100 to 2700 sq. feet and offering seating capacity for 80 to 120 guests, serve up pizzas for in-store dining, take-out and delivery from an airy open-show kitchen.

The main conceptual focus is on lifestyle, attractive prices, top quality and speed in a warm and welcoming atmosphere.

Deliberately limiting our menu to pizza, pasta and salads not only lowers merchandise management and inventory costs, it also gives industry newcomers and unskilled labour the opportunity to share in our success.

Slice for slice the best price

Of all the many foodservice sectors, the fast food segment will see even greater exponential growth in the future, provided it can adapt to todays nutrition-conscious customers. Traditional fast food outlets like McDonalds will be expanded by any number of new concepts. Fast casual food means healthy food served fast without sacrificing taste the speed, productivity and functionality of fast food combined with the quality of traditional cuisine.

1. Business formula Pasta Pizza Salad. Classic standards of Italian cuisine, enjoying wide, agreeable appeal, its everybodys favourite. Located on prime, busy downtown shopping streets with short-term or longer parking. Putting it right in the line of vision of all potential guests: students, families with children, workers on their lunch hour or on their way home from work. The buffet always presents eight of our 30 different types of pizza as well as a selection of pasta dishes, salads and desserts. Guests can eat as much as they like. Our featured pizzas, pastas and salads change with the seasons.
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Slice for slice the best price

Because guests can see through to the open kitchen area behind the buffet, they can watch how we prepare our food, personally verifying the freshness of the products and our exceptional hygienic standards. Our pizzas go straight from the oven to the buffet. The smell of freshlybaked pizza wafts through the entire restaurant, stimulating appetites. Freshness guarantees the most enjoyment and best taste. Were big on kids, too! Our youngest guests eat for free. Children 4 and under get a free slice with every paid meal. The buffet, affordability, premium quality and ultimate speed aspects coupled with a prime location ensure full dining rooms and clearly set Lively Pizza Buffet apart from any competitor. The concept virtually sells itself. At the ultra-competitive price of 39 Rs. per slice, weve intentionally erected a very high barrier to imitators and competitors. Deliberately limiting our menu to pizza, pasta and salads not only lowers merchandise management and inventory costs, it also gives industry newcomers and unskilled labour the opportunity to share in our success. A success fuelled by our low price, highly diversified target group and frequent purchases.

Our in-store slogan backs up our claim: Where dining is a pleasure Time is finite especially at lunchtime a factor of supreme importance. Guests on very tight schedules particularly appreciate being able to enjoy the meal of their choice in less than three minutes. Not just any fast food, mind you, but cuisine prepared right before their eyes from the absolute freshest, quality ingredients. How is that possible? By always offering 12 different pizzas and a selection of pastas and salads in a self-serve buffet.

4. Ambience and furnishings Our colour scheme is based on the meaning of the word lively. All the furnishings, decor and colours reflecting our motto fresh, lively, versatile, cheerful set the tone of our restaurants. A bright establishment expresses a timeless lifestyle and makes for a welcoming atmosphere. While the clever selection of seats modern stools and bench seating moves guests not to linger too long, they also promote interaction.

5. Delivery service To reap the full benefits from existing capacities, Lively Pizza Buffet will also offer a delivery service. The entire restaurant menu will be available for delivery as well as a special deliveryonly beverage menu.
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Slice for slice the best price

8. Market and competitors Since Lively Pizza Buffet will be serving a niche market, we technically only have one direct competitor: Pizza Hut. But they can be quelled with the arguments of immediate selection, price and speed. Why wait 20 minutes at Pizza Hut when our buffet lets you make an immediate selection from among 12 kinds of pizza and various pastas and salads. The entire focus of the all-you-can-eat buffet concept is on its market distinctiveness and its unique selling proposition. Being able to eat as much as you like at the unbeatable price of 39 Rs. per slice is what makes Lively Pizza Buffet one-of-a-kind.

Lively Pizza Buffets unique selling proposition Fast casual food combining fast food and casual dining at an unbeatable price/quality ratio Indias most innovative and largest pizza and all-you-can-eat venture Only franchising opportunity addressing the pizza buffet/coffeehouse segment

An internationally successful and established casual food concept, perfectly attuned to Indias burgeoning middle class. Combining the advantages of traditional fast food with the ambience and lifestyle of casual dining. Plus the multi-brand store concept realizes the perfect mix of Indias most popular foodservice options coffeehouses and fast food. The payoff for investors and operators one-time costs, three times the sales.
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Slice for slice the best price

Return on Investment 24 months or less Be the Boss Start your own pizza business and send a mail to franchise@pizzabuffet.com