PRESENTATION On PIZZA HUT

PRESENTED
BY:
SUNIL
 Pizza Hut is an American restaurant chain and
international franchise.

 Pizza Hut is a subsidiary of Yum! Brands, Inc.

  The world's largest restaurant company with

approximately 34,000 restaurants.

 100 countries.
 "Pizza Hut"

 A $600 Dream.

 Started By College Student.

 It All Began with a Family Recipe.

 Bought By PepsiCo in 1977.

 Products

 Starters
 Pizza
 Pasta
 Salads
 Beverage
 Deserts
 Price

 Pizza Hut has successfully used the high/low pricing

strategy when setting the retail price of its products.

 Pan Pizzas start at just Rs 65, which is probably

among the lowest in the world.
 Promotion
 Indian toppings and vegetarian pizzas
 Flavours like Chicken Tikka, Spicy Korma and the
Tandoori.

 World’s 1st 100 % vegetarian Pizza Hut

--Ahmedabad,Surat and Mumbai’s Chowpatty.

 Dressings on salads are completely egg-less.

 The ambience is vibrant and casual which appeals to
young people.

 The seats, couches are comfortable to sit.

 Nice music is being played in the background.

 Last but not the least- THE BELL - The pizza hut
tradition to say thank you when you ring the bell.
 “Best pizzas under one roof”
 Providing uncompromising product quality, offering
customers the highest value for money and giving
service that is warm, friendly and personal.
 Unique dining experience.
 “Customer mania” - the kind of service that ensures
that every visit of the customer is a memorable one.
 Advertising
 Pizza Hut spends approx Rs 10-12 crore
 Celebrity Javed Jaffari advertisement
 Sales Promotion
 Combo Meals
 Coupons
 Contests
 Arranged marriage commercial in Indian settings
 Pizza Hut’s marketing strategy is very simple: we
want to satisfy our customer by offering them the
best.
 C.H.A.M.P.S
(Cleanliness, Hospitality, Accuracy, Maintenance,
Product quality and Speed)
 3F’s ( Fun, Friendly and Familiar)
 Target audience is basically anyone and everyone who
loves to eat pizzas.

 Age group of 12 to 30.

 Pizza has long been targeted to families, because of the

convenience that is present when serving pizza to a
group.
 32%

Pizza Hut
48%
Domino's
Others

20%

Pizza Hut Domino’s

“Think Global act Local” “Think local act regional”
First to introduce localized First to offer country
menu. wide Hunger helpline.
 To move beyond big cities.

 Tie up with local and popular brands.

 To develop local supply chain.

 To customize product offering.

THANK YOU