ASHISH VAISH &

By Ph- 09579791830
 Contents
1. Emerge Of Idea
2. Initial Strategies.
3. Progress.
4. Emerge Of Competitors.
5. SWOT analysis of Domino’s & Pizza-Hut.
6. Conclusion.
 Started in 1958 by two brothers Frank and Dan
Carney in Wichita, Kansas (US).
First Pizza-Hut in Kansas (US) In
1958.
 About
Entered India in 1996.
First in Bangalore.
Over 139 outlets across 36 cities in India.
Employed nearly 4,000 people of India.
invested about US$ 25 million in India.
Have close to 50 per cent market share in
India.
It’s an world largest pizza chain.
Competitors
 Pricing Strategies

Low Pricing Standard

Strategy Pricing
Strategy
 Some Strategies Of

 Diversification of the products they offer.

 Adding something new to their menu.

 Slightly Changes the preparation method of

Pizza
Twenty –inch “Extreme Pizza”
And
 Strengths

30 minutes Home Unmatchable Quality &

Delivery. Variety.

Quick Service at Strong Brand Image.

outlets.
Hygiene.
Low price.
Excellent Offers. Customer Satisfaction
Good Promotion. (excellent Service).
 Weakness

Lack of variety.
Inadequate Ads.
Ambience not up to
Inadequacy of
expectations
outlets.
Lack of space
High Price.
No option for Birthday
Lack of Parking
parties & Corporate
facilities.
lunches.
 Opportunities

Growing fast food Growing fast food

market . market
(scope for expansion) (scope for expansion.)

Introduce more Introduction of

varieties. attractive
offers.
Bigger outlets
 Threats

Emergence of world pizza Emergence of world

makers papa john’s. Pizza makers papa
john’s.
Standard price points of Low price points of
competitors. competitors.

Quality with variety.

 C.H.A.M.P.S

Cle
anline
Hos s s.
pitalit
Acc y.
uracy.
Ma
intena
Pro nce.
duct Q
Spe uality.
ed.
 3F’s
Friendly, Family, Fun…….!
Vision statement Of

We take pride in making a perfect

pizza and providing a helpful service
on time all the time. Every customer
says, "I'll be back!"
We are the employer of choice
offering team members
opportunities For Growth,
Advancement, And Rewarding
Careers in a Fun, Safe Working
Environment.
Thank you….!