By: Hiren Arora

E2 (BBA)
INTRODUCTION
 DOMINO'S

• Domino's is an American multinational pizza

restaurant chain
• Founded in 1960, the chain is owned by master
franchisor Domino's Pizza, Inc and led by CEO
Russell Weiner.
• The corporation is Delaware-domiciled and
headquartered at the Domino's Farms Office
Park in Ann Arbor Township, near Ann Arbor,
Michigan.
• Founded in 1960 by Tom Monaghan.
• Second largest pizza chain in the United States.
• Domino's came to India in 1996. There are
close to 274 outlets in cities of India.
 PIZZA HUT

• Pizza Hut is an American

multinational restaurant chain and
international franchise founded in 1958
in Wichita, Kansas by Dan and Frank Carney.
• The chain, headquartered in Plano, Texas,
operates 17,639 restaurants worldwide as of
2020. It is owned by Yum! Brands, Inc.
• Pizza Hut now has 95 outlets across 24 cities
in India.
• The company is known for its Italian-
American cuisine menu including pizza and
pasta.
Differentiation
 BASIS DOMINO'S PIZZA HUT
Domino's offers a variety of crusts, including
hand-tossed, thin crust, and Brooklyn Pizza Hut provides crusts such as pan,
MENU style . Domino's has a more diverse menu and
offers items such as pasta, sandwiches, salads,
stuffed crust, and thin 'n' crispy.Pizza Hut
focuses mainly on pizzas and sides.
and chicken dishes.

CUSTOMER While Domino's focuses more on

Pizza Hut focuses more on the
customer service and satisfying the
Public Relation side.
SERVICE customer.

BUSINESS Domino's has over 17,000 locations

Pizza Hut has over 18,000 locations
worldwide, with around 50% being
globally, with more than 97% franchised.
MODEL franchised.

Domino's Piece of the Pie Rewards program

Pizza Hut Rewards allows customers to
rewards customers with points for every
LOYALTY order, which can be redeemed for free
earn points and redeem them for free
pizzas, sides, and drinks.
pizzas.

Pizza Hut has a more significant presence in

Domino's has been expanding rapidly in
international markets, especially in Asia,
CHAINS emerging markets such as India, where it has
over 1,300 locations.
where it has been operating for over three
decades.
COMPANY PROFILE
 TYPE Public
• Food Delivery
INDUSTRY • Franchising
• Restaurants
December 9, 1960; 57 years ago in
FOUNDED
Ypsilanti, Michigan, US
FOUNDERS • James Monaghan
• Tom Monaghan
Domino's Farms Office
HEADQUATERS
Park, Ann Arbor, Michigan ,US
NUMBER OF LOCATIONS 13811
AREAS SERVED Worldwide
David A. Brandon (Chairman)
KEY PEOPLE
Richard Allison (CEO)

PRODUCTS Pizza, Pasta, & Sides

NUMBER OF EMPLOYEES 11,000 (2022)
WEBSITE www.dominos.com
 TYPE Wholly owned subsidiary

INDUSTRY Restaurants
June 15, 1958; 60 years ago
FOUNDED
Wichita, Kansas , US
FOUNDERS • Dan Carney
• Frank Carney
7100 Corporate Dr, Plano
HEADQUATERS
Texas
NUMBER OF LOCATIONS 16,796 restaurants worldwide
Italian- American cuisine
PRODUCTS
pizza- pasta
Yum! Brands worldwide
PARENT outside of China
Yum China Within China

WEBSITE www.pizzahut.com
OBJECTIVES
• To Break in and Expand in the market.
• Improve Speed and Efficiency of Pizza making.
• To make it more Affordable.
• To improve the Customer Relations.
• Reinforce the Brand Image.
• To Gain Consumer Insights.
• Their goal is to reach 85% recognition of the new product
is our target market.
• As with all business, the most important goal of a
company is to increase revenue and profits.
• Customer Satisfaction is for most.
• Pizza hut objective is to attain QSCV at all of restaurants,
where:
Q is Quality
S is Service
MARKETING STRATERGY
oDeliver the pizza in thirty minutes or free.
oTarget middle class income groups, best
of quality with reasonable pricing is its motto.
oLucky coupons awarded to loyal buyers.
oParents can now order a meal for the family with
just a few taps on their smartphones.
oGiving offers once a week.
oMiddle and high class family background people
are the target market of Pizza Hut.
oPizza Hut is targeting the generation X which is
more active in spending money on non-essential
things like eating.
oPizza hut is present in most of the A
grade places across urban areas. This
placement helps Pizza Hut maintain its
Comparative Analysis
 DOMINO'S PIZZA HUT

• More Outlets even in • Strong Brand Image

smaller town. • Hygiene.
• Less than 30 mins home • Excellent Quality
delivery.
• Customer Satisfaction.
• Low price.
• Unmatchable Quality and
• Excellent offers. Variety.
• Customer Satisfaction.
• Quick Service at Outlets.