DIGITAL ASSIGNEMENT – 1

SUBJECT CODE- MGB105

SUBJECT NAME – STRATEGIC MANAGEMENT

TOPIC – IDENTIFY VISION AND MISSION OF THE

CHOSEN COMPANY AND WRITE YOUR INSIGHTS/
DISCUSS (STRATEGIC INTENT)

SUBMITTED TO: SUBMITTED BY:

PROFESSOR: MOOVENDHAN.V NAME: SWETHA.S
DEPARTMENT OF VITBS REG NO: 20BBA0037
SLOT: B1+TB1
SUBMISSION DATE: 23/08/2021
STRATEGIC MANAGEMENT:

Strategic management is the planned use of a business’ resources to reach company goals and
objectives. Strategic management requires ongoing evaluation of the processes and
procedures within an organization and external factors that may impact how the company
functions. The process of strategic management should guide top-level programs and
decisions. Companies of all sizes and in all industries can benefit from the practice of
strategic management.

DOMINO’S PIZZA

INTRODUCTION:

Domino’s Pizza Inc. Set up in 1960, it is one of the biggest natural pecking order
organizations on the planet. Settled in Ann Arbor, Michigan, the organization has outlets and
establishments around the world. James Monaghan, Dominik DeVarti, and Tom Monaghan
were the principal architects of this eatery business.

Domino's begun as a little pizza café in Michigan that Dominik DeVarti ran. Yet, in 1960, the
Monaghan siblings surpassed the café by purchasing the business for $900. As well as
serving individuals the best pizzas at the café, the Monaghan siblings began conveying pizzas
to individuals at the arranged addresses through a Volkswagen Beetle. After five years, the
siblings opened more pizza outlets under their possession. They needed every one of the
three stores to have a similar brand name and hold the inventiveness of their first shop. That
is the reason the café outlets were named Domino's after the genuine proprietor, Dominik
DeVarti.

On the logo, you can see three enormous dabs addressing the first three eateries that the
Monaghan siblings claimed. The brand immediately acquired prevalence, and by 1978, the
organization had opened outlets at 200 unique areas. The primary global outlet was opened in
Canada in 1983 in Winnipeg. Around the same time, the organization extended further and
had 1000 stores under the brand's lead.

A long time later, in 2006, it was assessed that Domino's Pizza Inc organization has in excess
of 8000 stores around the world, making it one of the biggest café networks in the worldwide
food industry. The organization's main goal is to serve the best pizzas on the planet for which
they employ exceptionally talented and experienced individuals who share similar objectives
as the brand.

With everything taken into account, the organization has defined a few objectives, all of
which rotate around one specific objective for example serving the best pizzas to the clients
instantly with a respectful and liberal group everywhere. Domino's imagines becoming one of
the main pizza suppliers internationally. The guiding principle of giving the best pizzas and
magnificent client assistance.

DOMINO’S MISSION STATEMENT:

Domino's statement of purpose says that "To be the innovator in conveying off-premise pizza
accommodation to shoppers all throughout the planet". Plus, Domino's needs to turn into an
organization of excellent individuals who expect to make Domino's the best pizza
conveyance organization on the planet. Domino's Pizza is the pizza expert who reliably
pleases the client with extraordinary taste and decisions in pizza with amicable, respectful
colleagues giving brief, safe conveyance administration".

The statement of purpose was taken on during the beginning stage, and a similar- philosophy
streams across the distinctive Domino's outlets across the globe. It has been the inspiring
component of the organization for over many years now. Despite the fact that one would say
that Domino's statement of purpose is clear, how about we break down it top to bottom.

BRIEF PIZZA CONVEYANCES:

One of the critical messages got from Domino's statement of purpose is its brief pizza
conveyance. The act of conveying pizzas at requested addresses began back in 1960 when
Tom Monaghan utilized the Beetle from Volkswagen to convey pizzas. Throughout the long
term, the organization has employed proficient colleagues to make speedy and brief food
conveyances.

EXPANDABLE PIZZA JOINT MENU:

Domino's needs to furnish the best Italian dishes however with an American contort. That is
the reason maybe the organization is changing its menu ceaselessly, though for the
development of the business. It was a natural pecking order business that served just pizzas of
various types. However, presently, the menu has extended to strength pizzas, bread, pastries,
salad, prepared sandwiches, boneless chicken, and even pasta.

GIVE EXTRAORDINARY TASTE:

Domino's needs to give the best insight of Italian food varieties, and that is the reason the
organization never compromises with the taste. In any case, they have modified their menu to
suit the taste buds of individuals.

BUILDING AN AFFABLE GROUP:

Domino's Pizza needed to fulfil their clients through the food and a group based on qualities
like pleasantness, hospitability, graciousness, and trustworthiness. This is the reason the
organization heads have ensured that each worker working under the brand's lead can foster
these social characteristics pronto

DOMINO’S VISSION STATEMENT:

Domino's Pizza has its outlets across the globe, however every one of these outlets runs after
a typical vision of turning into an extraordinary and the quickest pizza conveyance
organization without compromising the quality and taste. To lay it out plainly, the
organization imagines becoming one of the main names in the pizza conveyance business and
furthermore give individuals exceptional taste.

Following are the most significant and potential messages which could be gotten from the
vision proclamation of extraordinary compared to other food eatery networks on the planet.

EXTRAORDINARY GROUP ENLISTMENT:

Domino's supervisory group has made it its objective to make a group of excellent
individuals who comprehend the worth of food and its association with human feelings. All
things considered, Domino's is tied in with serving the "best pizzas" and not tied in with
"procuring most extreme benefits." This is the reason the costs of all the food things are
lower than other pizza shop and cheap food business chains on the planet.

TURNING INTO THE BEST PIZZA CONVEYANCE ORGANIZATION:

Domino's sole vision is to turn into the best organization around the world known for
conveying the most scrumptious pizzas to various areas with no postponements. The
organization guarantees that the conveyances are instant so that individuals can enjoy delicate
and hot pizzas.

EXTRAORDINARY ADMINISTRATIONS:

Other than turning into an outstanding pizza conveyance specialist organization, Domino's
likewise guarantees that their staff is very much prepared, articulate, and addresses client's
calls and demands with persistence. This helps the organization become the best.
DOMINO’S CORE VALUES:

Domino's Pizza has come this far by holding fast to the accompanying fundamental beliefs:

FANTASTIC CLIENT SUPPORT:

The great fundamental belief of Domino's is to serve its clients with no bad things to say and
reasons. This is the reason in all actuality, the organization's administration is remarkable.
Each worker working in the organization comprehends the worth of consumer loyalty, and
subsequently, they try sincerely and give their 100% in client care.

ARRIVING AT THE HEARTS THROUGH THE FOOD:

Domino's Pizza believes that to leave an extraordinary effect on somebody's heart and one
requirement to give them something out-of-the-case. Also, their pizzas and other food things
do the work impeccably.

NO TRADE OFF WITH QUALITY:

At Domino's, there wouldn't be any trade off with the assistance and food quality, regardless
of whether it is an immediate pizza joint outlet or an establishment outlet. The organization
has faith in quality administrations making them the quickest developing natural pecking
order business universally.

PRATICAL FUTURE:
Domino's comprehends its obligation towards the local area and strives to be a decent
neighbour through different drives like raising assets, adding to horticulture, utilizing energy-
effective machines, utilizing e-bicycles for pizza conveyance, and so forth

MARKETING STRATEGY OF DOMINO’S PIZZA:

 30 minutes Door step delivery otherwise free.

 Wide variety of pizzas to choose.
 Buy one get one free pizza on Friday.
 Reminding customers through messages on Friday for offers.
 Navratra’s special Pizza’s.
 Launching tacos in the form of pizza sandwich for Indians. (Roti)
 Launching Chocolate pizza for sweet tooth of Indians.
 Launching cheese burst pizza in regular size for pocket friendly customers.

CONCLUSION:

The credit of Domino's fast development and achievement goes to the whole group, which
works enthusiastically to carry grins to clients' faces, straightforward however imaginative
business systems, and the legitimate worldwide business the executives. The organization has
prevailed with regards to accomplishing Domino's main goal and vision to turn into a world
forerunner in pizza conveyance throughout the long term and pressing onward.