BILL GATES

CASE PRESENTATION

Group Members:Ankita Kumari Rafat Niyaz Rahul Chakraborty Rahul Rai Sachin Choudhary Sidharth Katyayan

Background
Was Born on October 28, 1955 Grew up in Seattle Attended public elementary school, then the private lake side school

Background (Contd.)
Entered Harvard University in 1973 Developed a version of the programming language BASIC Left Harvard University in his junior year to devote his time to Microsoft Began developing software for personal computers

 Mission:
To help people and business throughout the world realize their full potential.

Vision:
Total access to digital media, with every screen in the house being a portable device.

Personality Traits as per Big Five dimensions.

Surgency refers to dominance 1) Bill Gates tends to be in charge. 2) A demanding boss. 3) Interrupt during presentations in Bill meetings. 4) Wants logical answers to be presented by his team members.

 Conscientiousness achievement traits.

responsibility

and

1) Founded Microsoft in as a partnership firm in 1981. 2) Convinced IBM to include his operating system software in their PCs. 3) Microsoft was the third largest public company of the world in 2004, ahead of IBM. This proves his achievement over the time.

 Openness to experience willingness to try new things.

1) Full of ideas and imaginary visions on what changes are going to occur in future and preparing for the same. 2) Bridging all home entertainment into one single access and control. 3) Encourages his employees to think out of the box and recognizes their achievements as well.

 Agreeableness although not a very friendly person, Gates carry the sociable traits. 1) Founded the Bill & Melinda Gates foundation. 2) Spent millions of dollars in charity every year. 3) Several of his early employees are millionaires.

 Adjustment has emotional stability traits. 1) Does not release his stress towards his employees. 2) Has self control and calm and good under pressure. 3) Faced all the legal hassles and accusations of monopolizing the World Wide Web.

9 traits of effective leader that impacted Bill Gates

Dominance

High energy
Intelligence

Flexibility

 Self Confidence Internal locus of control

Stability
Integrity Visionary

Mc Cllelands proposition about Bill Gates motivation

The major driver is the need for achievement.
Further encouraged by his effective leadership traits. Never disappointed by failure. Immense self confidence. Visionary and goal oriented.

Does Bill Gates have an LMP ?

LMP stands for Leader Motive Profile. Set of traits that match up to the typical effective leader. High need for power, moderate need for achievement and lesser need for affiliation.

Thus Bill Gates does not have LMP.

Self Concept of Bill Gates & Business Success

Accumulation of knowledge about self, such as beliefs regarding personality, physical characteristics, abilities, values, goals and role.
Bill Gates has high self esteem and a positive view of himself and self confidence.

 Started his computer venture in his early age of 13. Because of self confidence, he believed that he has the ability to succeed in future.
More disciplined. Patient learner and ready to experiment and adopt new things.

Ethical and moral developments of Bill Gates

Fast growth not possible by being only ethical.

In the run to be realistic, certain unethical but legal practices do come in.
Gates is much more ethical in terms of handling his employees.

 The question of being unethical arises when we talk about his monopoly of the world wide web. Bill Gates just rose to the top with his business acumen and not by anything illegal.

Cared for the society by opening the Bill & Melinda Gates Foundations and doing charity.

Kohlbergs Theory of Moral Development: Level 1 Preconventional Morality 1)Stage 1 Obedience & Punishment 2)Stage 2 Individualism & Exchange Level 2 Conventional Morality 1)Stage 3 Interpersonal Relationships 2)Stage 4 Maintaining Social Order Level 3 Postconventional Morality 1)Stage 5 Social Contracts & Individual Rights 2)Stage 6 Universal Principles

 Bill Gates is at Level 2 of Moral Development as per Kohlbergs Theory of Moral Development. Gates is living upto the social expectations and roles and also taking the issues of the society in consideration.

Maintains law and order by doing his duty by following the rules.

Leadership roles of Bill Gates leading to success of Microsoft

Intelligent Visionary Passionate

Innovative

 Risk Bearer

Continuous Learner
Accepting Criticisms Self confidence Last but not the least Hunger for Achievement

Vedanta Lightings Pvt. Ltd.

MISSION:
To help the world light up the SMART way.

VISION:
To be globally admired for providing alternative lighting solutions that delights the customers and the environment.

Major Products:
LED streetlights

 LED Bulbs

 LED Downlights

 LED Floodlight

Major Competitors

Philips Wipro Crompton Greaves

Superlite Luminaries

Our USP
Lifetime Warranty on all products (not covered in case of breakage) and lower manufacturing cost. Company owned manufacturing unit to provide constant support.

THANK YOU