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Challenges in A/B Testing Mobile Native Apps

Challenges in A/B Testing Mobile Native Apps

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Published by Eric Florenzano

Quick overview of A/B testing

How A/B testing is done on the web today

Why some (most) of these techniques fail on mobile

Common gotchas in naive A/B testing implementations

Minimal requirements for a mobile A/B testing system

Thinking outside the box by building dynamic parameterized tests

Dealing with old tests, outdated clients, etc.

Interpreting the data

Quick overview of A/B testing

How A/B testing is done on the web today

Why some (most) of these techniques fail on mobile

Common gotchas in naive A/B testing implementations

Minimal requirements for a mobile A/B testing system

Thinking outside the box by building dynamic parameterized tests

Dealing with old tests, outdated clients, etc.

Interpreting the data

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Published by: Eric Florenzano on Nov 18, 2012
Copyright:Attribution Non-commercial

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09/17/2013

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