CARAT MEDIA WEEKLY NEWSLETTER

No. 660

 Media Report
2012

Image: ddpavumba / FreeDigitalPhotos.net

2012

2012
819842
2000-200291115

&()

12.96

11.24

110
6.62

100

(2012/10/31)
(a) (f)

12-Aug

12-Jul

12-Jun

12-May

(f)

70

74.35
12-Apr

10Q1 10Q2 10Q3 10Q4 11Q1 11Q2 11Q3 11Q4 12Q1 12Q2 12Q3 12Q4
(a)

105
80
12-Mar

0.40 -0.18

1.02

90

12-Sep

2.83

1.85

12-Feb

3.45

12-Jan

4.52

110

11-Dec

6.50

115
110.39

11-Nov

12.90

2010-2012()

11-Oct

: %

100

(2012/10/05) Note: 2006100

(2012/09/27)

2012

2012349.9

40,179

20115.7%

2004-2012
36,221 34,853

36,406
33,388

32,423

37,088

34,985

20.8%

30,132

1.9%

35

-3.8%

2004

2011

4,315

3,796
3,245
3,551

2005

2006

2007

2008

-5.7%

-7.1%

2009

2010

2011

2012

2011/2012

3,985

-2.9%

-9.9%

6
10-15%

-4.2%

2.5%

4,149
4,009 3.5%

2012
4,137
4,039

2.4%

3,988
4,125

4,092
4,575

3,806
4,327

3,786
4,444

3,704

-3.3%
-7.6%
1

-8.6%
2

-10.6%
3

AIS (Advertisement Information Service)

2004 0.10/ 0.05/ 0.58/ 0.44/ 0.59/ ()1.0

2005 0.09/ 0.05/ 0.48/ 0.44/ 0.54/ ()1.0
2006 0.09/ 0.04/ 0.45/ 0.43/ 0.48/ ()1.0
2007 0.111/ 0.033/ 0.39/ 0.425/ 0.445/ ()1.0

-12.0%
8

-14.8%
9

2008 0.109/ 0.034/ 0.380/ 0.435/ 0.410/ ()1.0

2009 0.097/ 0.039/ 0.37/ 0.435/ 0.400/ ()1.0
2010 0.110/ 0.043/ 0.377/ 0.443/ 0.397/ ()1.0
2011 0.106/ 0.050/ 0.350/ 0.440/ 0.400/ ()1.0
2012 0.087/ 0.051/ 0.325/ 0.430/ 0.380/ ()1.0

2012

20123.4%
(-15.5%)
12.1%10.9%

2012
2.345.2%

20110.7
2012

2011/2012

3,636
3,071

- 15.5%

7.6%
15,905 -0.6 %
15,806

7,862
6,911

4,079

3,836
3,037
2,706
2,570

2,656

-12.1 %

7.7%

(6.9%)
(9.8%)
(8.2%)

3.4

11.0%

(11.0%)

45.2%

- 6.0 %

- 10.9 %

+:
54.0
(52.7%)

8.8%

(42.9%)

19.8%
2011

(21.2%)

2012

2011

AIS (Advertisement Information Service)

201220

Top 10
Top 20

1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
-

2012

4,076.4
11.7%
2,643.6
7.6%
2,591.2
7.4%
2,567.6
7.3%
2,199.1
6.3%
2,008.2
5.7%
1,886.3
5.4%
1,765.0
5.0%
1,717.3
4.9%
1,492.1
4.3%
1,368.3
3.9%
1,253.6
3.6%
1,205.5
3.4%
1,194.7
3.4%
1,159.8
3.3%
1,155.3
3.3%
1,113.6
3.2%
915.3
2.6%
836.1
2.4%
800.5
2.3%
22,946.8
65.6%
33,949.5
97.0%
34,985.3
100%

-19.3%
-11.4%
2.2%
5.1%
-3.9%
5.3%
10.7%
-19.0%
-18.7%
-2.7%
3.2%
-8.5%
4.9%
4.2%
-9.4%
-9.1%
-13.0%
24.4%
-1.1%
-3.5%
-7.2%
-5.6%
-5.7%

2011

5,054.3
13.6%
2,982.3
8.0%
2,535.2
6.8%
2,444.0
6.6%
2,287.5
6.2%
1,906.4
5.1%
1,703.4
4.6%
2,180.0
5.9%
2,112.3
5.7%
1,532.9
4.1%
1,325.6
3.6%
1,370.6
3.7%
1,149.4
3.1%
1,146.3
3.1%
1,280.1
3.5%
1,271.5
3.4%
1,280.2
3.5%
735.9
2.0%
845.1
2.3%
829.3
2.2%
24,738.4
66.7%
35,972.5
97.0%
37,088.0
100%

1
2
3
4
5
8
9
6
7
10
12
11
16
17
14
15
13
20
18
19
-

//8
AIS (Advertisement Information Service)

201220

201210(-19.3%)(-19.0%)
(-18.7%)(-11.4%)(10.7%)
(5.3%)(5.1%)10

2011

/
2

101/

11-20(24.4%)(-13.0%)(-9.4%)
(-9.1%)(-8.5%)

2012

/LED

201220

6
/
7

10

11

12

13

14

15

16

17
()
18
()
19

20
Top 20

2012

3,269.9
9.3%
1,146.6
3.3%
1,016.1
2.9%
872.8
2.5%
678.8
1.9%
608.4
1.7%
540.8
1.5%
540.4
1.5%
477.5
1.4%
470.3
1.3%
470.3
1.3%
426.5
1.2%
415.8
1.2%
412.7
1.2%
397.9
1.1%
394.1
1.1%
379.3
1.1%
370.0
1.1%
355.1
1.0%
347.5
1.0%
13,591.1
38.8%
34,985.3
100%

-19.7%
5.0%
11.9%
14.5%
-5.6%
-0.5%
-24.3%
0.3%
2.0%
24.5%
3.8%
-14.8%
-8.7%
1.4%
-17.7%
20.0%
-11.9%
100.8%
-5.4%
-38.6%
-5.9%
-5.7%

2011

4,074.3
11.0%
1,092.1
2.9%
908.0
2.4%
762.2
2.1%
719.0
1.9%
611.3
1.6%
714.4
1.9%
539.0
1.5%
468.3
1.3%
377.6
1.0%
453.1
1.2%
500.3
1.3%
455.4
1.2%
407.2
1.1%
483.4
1.3%
328.4
0.9%
430.4
1.2%
184.3
0.5%
375.4
1.0%
565.5
1.5%
14,449.6
39.0%
37,088.0
100%

AIS (Advertisement Information Service)

1
2
3
4
5
7
6
9
12
19
14
10
13
16
11
22
15
49
20
8
-

201220

20122020115.9%(100.8%)
(24.5%) (20%) (14.5%) (11.9%)

2011

201220112

2012

20(-38.6%)/(-24.3%)
(-19.7%)(-17.7%)(-14.8%)

202011

/201220112
1

2012
201110/(-23.7%)

(-14.6%)20123.4%

2012()

7.1%/

800
700
600
500
400

2011/201210

18.0%
2011
-23.7%
13.4%
2012

0.7%

-14.6%
3.3%

37.9%

1.9% 9.0% 8.0%

2011/2012

-2.5

200

3.9%
0.3%

-15.5

300

100

6.9

-27.0
-7.5

6.2

- 4.1

7.1

-6.5
0

1,000

2011
2012

2,000

3,000

4,000

5,000

6,000

AIS (Advertisement Information Service)

2012
20112012 12.1%10

7140%
10

3C2
(-13.2%)(-12.7%)

18.3%3C

3,000

-12.1%

2011/201210
2011

2,500

2012

2,000
1,500

-13.8%

1,000
500

-17.3%
10.7%

6.6%
-4.5%
-16.6%
-27.0%
-6.4%
19.7%

3C

2012

2011

417. 4

6. 0% -12. 7%

478. 3

6. 1%

329. 8

4. 8%

278. 8

3. 5%

6, 163. 8

89. 2% -13. 2%

7, 104. 6

6,911.0

18. 3%
-12.1%

90. 4% 1

7,861.8

- (9)

- (2)
- (1)()
AIS (Advertisement Information Service)

2012

201220116.0%37.7%
2

2/
0.4%

(6.3%)(0.3%)
(-20.3%)(-12.2%)2

350

2011/201210

-4.3%

300

2011

-37.7%

250
200

0.2%

150

2012

4.9%

34.7%

100

-5.7%

-22.1%
4.9%
0.2%

-4.0%

2012

2011

1,014.9

26.5%

-0.4%

1,018.6

25.0%

946. 3

24. 7%

-9. 2%

1, 042. 4

25. 6%

691. 9

18. 0%

-9. 6%

765. 0

18. 8%

261.3

6.8%

0.3%

260.5

6.4%

218.2

5.7%

-4.9%

229.3

5.6%

216.9

5.7%

-6.9%

232.9

5.7%

152.4

4.0%

-2.4%

156.1

3.8%

8
7

152. 2

4. 0%

-12. 2%

173. 4

4. 3%

50

69. 8

1. 8%

-20. 3%

87. 6

2. 1%

10

51. 7

1. 3%

6. 3%

48. 7

1. 2%

10

11

36.8

1.0%

-6.5%

39.3

1.0%

11

12

23.3
3,835.7

0.6%

-6.9%

25.0
0.6%
4,078.8

12

-6.0%

AIS (Advertisement Information Service)

2012
201220115

2012
2012201110.9%

45(-23.8%)(-20.2%)(-11.5%)
2

28.8%

11.5%
2012(-16.0%) (-14.3%)

(-5.3%)

700
600

400

-4.3% -23.8%
-5.1%

300
200
100

2011

2012

1,143.8

2 9 5 .5

1 0 .9 % -1 6 .0 %

2,705.9

-10.9%

1 ,2 6 6 .5

-11.5%
1.4%
11.5%
28.6%
-20.2%
4.8%

2012

-44.9%

500

2011/201210

4 6 .8 % -1 4 .3 %
42.3%

-5.3%

2011

1 ,4 7 7 .6

4 8 .7 % 1

1,207.7

39.8%

3 5 1 .8

1 1 .6 %

3,037.0

- (7)989(i like radio)ICRT

- (6)POP Radioi radioHIT FM

KISS RADIO
- (2)NEWS 98
AIS (Advertisement Information Service)

2012

2012(3.4%)

10

50%

2011/2012
1,526

1,588
571

20125.4%
7/

10
10
1.6%

10
2
0.3%

2012

4.0%

331
325
142
141
0

5.4%
602
2011

-1.6%

2012

-0.3%

500

1,000

1,500

110.7

1.2%

75.8

-29.8%

23.2

134.8%

18.1

-13.7%

67.5

25.8%

50.0

7.3%

21.8

14.6%

11.7

260.3%

60.4

53.2%

49.4

24.8%

17.0

-32.2%

10.9

60.0%

58.3

-10.0%

40.1

20.7%

16.1

25.3%

7.9

63.8%

48.8

68.9%

35.7

711.1%

16.1

118.4%

6.4

-5.9%

45.6

25.0%

35.3

34.1%

15.6

-15.1%

5.8

-22.7%

43.5

-7.9%

34.7

-18.6%

15.1

736.2%

4.5

NA

42.3

82.6%

29.7

-25.2%

10.3

69.0%

4.3

-17.5%

41.2

-28.2%

19.0

127.4%

10.1

39.7%

4.1

49.5%

10

40.5
35.2%

11.2%

-3.0%

9.7
47.7%

87.1%

Top 10

18.5
64.5%

3.7
54.7%

2011
(2011)
AIS (Advertisement Information Service)

NA

20122012

20125.7%

201224.5%

2012
2012

2012

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Discovery
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2012

30CHEERSCareer
SMART
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