AS A COPYWRITER WITH MUZAK I WROTE ENGAGING WEB, VOICE, AND P R I N T C O P Y F O R B US I N E S S C L I E N T S . C L I E N T P R O F I L E S I N C L U D E D S M A L L B US I N E S S E S , S E R V I C E I N D U S T R Y , N A T I O N A L C L I E N T S , A ND N I C H E M A R K E T S . N O R M A L T U R N - A R O U N D T I M E FROM CONSULT TO PRODUCTION WAS SEVEN DAYS.

WRITING SAMPLES

001 Realtor Web and Radio (Focus on luxury and mature adult buyers) From your first job to sending your youngest off to college; you worked hard and smart. Now the time has come to plan for the next great chapter of your life. At Phoenix Real Estate we specialize in helping our clients navigate major life changes. Whether youre ready to downsize to a maintenance-free home that offers freedom and luxury or youre ready to customize the home of your dreams on the ninth hole in a gated community that brings convenience to your doorstep, at Phoenix Real Estate we know your new address. For over 30 years we have represented buyers and sellers in one of the countrys most demanding markets. Along the way we have built relationships that offer our clients ease of access, unparalleled service and the realization of their dream home. No matter which way youre moving on the property ladder, at Phoenix Real Estate our team of certified Realtors , buyers agents, relocations specialists and office support staff stand at the ready to make your next real estate purchase one worth repeating.

001 Property Management Web and On-hold Successful real estate investors understand the equation for maximum return on their investment. At Professional Property Management, Inc. we understand the most important variable in that equation: your time. If screening new residents, responding to late night calls and chasing down rental payments is undermining the value of your investment let the team at Professional Property Management reintroduce you to the concept of passive income.

At PPM, Inc. we think like owners. That means we go the extra mile by offering credit and criminal background checks with every management agreement. We match every property with an ideal renters profile set-up during our comprehensive initial consultation, offering owners peace of mind and a new appreciation for their free time. Be sure to also inquire about additional services like marketing, property turnovers, cash flow stating and eviction process management. At PPM, Inc. we prove, with every interaction, that were big enough to get the job done and small enough to care that its done right.

001 Honda Civic HYBRID (radio and print for franchise automotive dealerships) As great as it is to roam theres nothing quite like being able to come back home. As the worlds leading innovator in automotive technology, at Honda the world is our home. So we set about designing an automobile that would always make it possible for us to come back. Introducing the all-new Civic Hybrid a powerful merging of technology and responsible citizenship. This gasoline electric hybrid is redefining smart cars with a power plant system that manages up to 650 miles per tank of gas without sacrificing performance and never, ever needs to be re-charged. You know you always wanted to save the world. Honda -- building a car perfect for the everyday superhero.
Marketing Collateral Copy with Case Study, as requested (print and web)

STARBUCKS Once upon a time movie pictures were called talkies and a cup a Joe was a cup a Joe. Today, millions of consumers are greeted by their neighborhood barista; choose from a soy latte or an Americano; a Grande or a Venti; light foam or no whip. If all that sounds like Greek to you, youre in the minority. Some 50 million Americans now speak Starbuck-ese and millions more than that internationally. What began as a quaint concept in Seattle, Washington for a neighborhood experience without the actual hassles of being a part of a neighborhood, Starbucks is the quintessential embodiment of Speaking your customers language. Talking your customers' talk means tapping into the motivation that drives them to seek out your product or service and offering it to them with every interaction. Capitalizing on an increasingly isolated population, Starbucks realized its product offers their customers a pseudo-family: friendly workers who get to know your name and your order, familiarity of regular customers, and comfortable seating that invites one to linger. The emotional currency is the feeling of belonging. Starbucks tells their story on the side of their cups, through the service delivered by well-trained employees, in the music they play and the experience they offer no matter what location you frequent. One cant help but know the Starbucks story. For millions of devotees the Starbucks brand is a membership into a savvy and exciting club thats worth the price of a three-dollar cup of coffee. One Story One story, one language reinforced at every turn; that's the lesson to be heeded by any organization that wants to inspire loyalty. No matter your business, you can create an on-going dialogue with your customer that inspires them to return. From the front desk to the back office, every employee under your watch should be empowered with the story of your brand. That means defining a lexicon that communicates your value and then speaking it, during every interaction, with sincerity

and intent. When Muzak partnered with Starbucks we set out to support a brand giant even as we were rewriting our won story. Along the way we created a seamless voice that welcomes you when you call, when you log-on, and when you order. The story of Starbucks is how it is the neighborhood coffee shop no matter where you are in the world. Every company can create that kind of relational dominance by telling their story through every available vehicle at every available opportunity.

EVERY FISH HAS A POND

The lesson of giant conglomerates like Starbucks is that every business, regardless of size, can succeed in creating a brand voice. At Muzak a large part of our story is your story. No matter your product or service or the size of your market share, you receive the same level of expertise. Thats because we respect the importance of your brand even if you havent quite fleshed out what it looks or sounds like. So, who are you? What do you sound like? What do you inspire in your customers? Whether youve written your story or are just beginning to explore the possibilities of developing one, Muzak has the talent and processes to bring your brand to the fore. Weve studied the infamous brands and even a few of the not so infamous and weve distilled their methods into an accessible creative process for every organization. Our audio architects can pinpoint your sound, our copywriters can write your language, and our technicians bring it all together into a seamless sound that is distinctly yours. Were ready for your success whenever you are.

Us Department of Labor; Economic Outlook Report; August 27, 2006;

http://www.dol.gov/odep/pubs/misc/entrepre.htm

Business-to-Business Consulting Firm; Emotion-driven, asked us to answer the question why do we need a consultant?: Recent Solutions It began with an urgent phone call. A clients most recent audit revealed some unsettling results. It was the kind of red ink every executive has nightmares about. What followed that message was an immediate call-to-arms that linked every available consultant we have in over 14 countries simultaneously. Communicating over secure networks, we eliminated the need for costly travel and maximized the most valuable commodity: time. Within a matter of hours not days we had identified a computer accounting error that made a potential nightmare a simple IT fix. What can _______ Consulting do for you today?