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visionmobile report

visionmobile report

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Published by TechCrunch
developer survey
developer survey

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Categories:Types, Research
Published by: TechCrunch on Jan 23, 2013
Copyright:Attribution Non-commercial

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08/30/2013

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© VisionMobile 2013 | www.DeveloperEconomics.com
1
 
 
Contents
Key takeaways
Chapter 1 - Mobile Duopolies:
 The widening gap between the haves and the have nots
Chapter 2 - The Developer Tools Landscape:
 
The cogs and gears of the app economy
Chapter 3 - Rise of the Mega SDKs:
 The developer tools landgrab
  Also by VisionMobile
®
 
Mobile Innovation Economics Workshop
 A strategy workshop introducing the new economicthinking necessary for successful innovation by telcos.Find out more
visionmobile.com/strategy 
 
 
© VisionMobile 2013 | www.DeveloperEconomics.com
2
 
 
Contents
Key takeaways
Chapter 1: Mobile duopolies
 The widening gap between the haves and the have nots
Chapter 2: The Developer Tools Landscape
 The cogs and gears of the app economy 
Chapter 3:
 
The rise of the Mega SDKs vendors
:Consolidation in the developer tools land grab
  Also by VisionMobile
Mobile Innovation Economics Workshop
 A strategy workshop introducing the new economicthinking necessary for successful innovation by telcos.Find out more
visionmobile.com/strategy 
 About VisionMobile
 
 VisionMobile ™ is an ecosystems analyst firm working withtop-5 telcos and handset makers. We are best known forDeveloper Economics, the de-facto knowledge hub of theapp economy. We are also behind Innovation Economics,the strategy workshops helping CxOs to define winninginnovation strategies. Our mantra: distilling market noiseinto market sense. VisionMobile Ltd.90 Long Acre, Covent Garden,London WC2E 9RZ+44 845 003 8742 www.visionmobile.com/blogFollow us on twitter: @visionmobile
Terms of re-use
1. License Grant.
Subject to the terms and conditions of thisLicense, VisionMobile™ hereby grants you a worldwide, royalty-free, non-exclusive license to reproduce the Report or to incorporateparts of the Report (so long as this is no more than five pages) intoone or more documents or publications.
2. Restrictions.
The license granted above is subject to andlimited by the following restrictions. You must not distribute theReport on any website or publicly accessible Internet website (suchas Dropbox or Slideshare) and you may distribute the Report only under the terms of this License. You may not sublicense the Report. You must keep intact all notices that refer to this License and to thedisclaimer of warranties with every copy of the Report youdistribute. If you incorporate parts of the Report (so long as this isno more than five pages) into an adaptation or collection, you mustkeep intact all copyright, trademark and confidentiality notices forthe Report and provide attribution to VisionMobile™ in alldistributions, reproductions, adaptations or incorporations whichthe Report is used (attribution requirement). You must not modify or alter the Report in any way, including providing translations of the Report.
3. Representations, Warranties and Disclaimer
 VisionMobile™ believes the statements contained in thispublication to be based upon information that we consider reliable, but we do not represent that it is accurate or complete and it shouldnot be relied upon as such. Opinions expressed are current opinionsas of the date appearing on this publication only and theinformation, including the opinions contained herein, are subject tochange without notice. Use of this publication by any third party for whatever purpose should not and does not absolve such third party from using due diligence in verifying the publication’s contents. VisionMobile disclaims all implied warranties, including, withoutlimitation, warranties of merchantability or fitness for a particularpurpose.
4. Limitation on Liability:
 VisionMobile™, its affiliates andrepresentatives shall have no liability for any direct, incidental,special, or consequential damages or lost profits, if any, suffered by any third party as a result of decisions made, or not made, or actionstaken, or not taken, based on this publication.
5. Termination
: This License and the rights granted hereunder will terminate automatically upon any breach by you of the terms of this License.Copyright © VisionMobile 2013 v.015
 
 
© VisionMobile 2013 | www.DeveloperEconomics.com
3
 
Key messages
The following are based on VisionMobile’s recent survey of 3,460 developers across 95countries, with a balanced sample across North America, Europe and Asia, plusdeveloper interviews and research insights.
Mobile market duopolies
Mobile handset Industry growing at 23% CAGR.
Despite the doom and gloomcircling many mobile handset makers, the industry has been on a steady growthtrajectory achieving a 23% CAGR in revenues since 2009. Underlying this growth arethe increasing smartphone sales that now account for over 40% of all handset sales,fuelled by low cost Android devices that are rapidly eating away feature phone marketshare.
 A game of duopolies.
The 700 million smartphones shipped in 2012 areunderpinned by the Google / Apple duopoly in mobile platforms which jointly commands 80% in mobile developer mindshare. This is underscored by the Samsungand Apple handset maker duopoly, which combines a smartphone market share of 46%,and accounts for 98% of handset industry profits across the top-8 handset OEMs.Excluding Apple, total handset industry profits are at 2009 levels, implying that Appleis reaping all of the added value out of the apps-based mobile computing paradigm which it introduced. In this same period, Samsung captured the remaining value by quickly transforming from a feature phone incumbent to a smartphone leader, eatingaway the profits of the old guard Nokia who was slow to react to the changing basis of competition - from the best phones, to the best apps.
Samsung’s profit recipe.
 As the top-selling handset OEM in 2012, Samsung’s stellarsuccess with Android smartphones is down to three differentiating elements: firstly in-house ownership of the most expensive hardware components, ensuring both earliestavailability and lowest bill of materials. Secondly, fastest time to market in launching anew smartphone based on the latest Android software release. Thirdly, a strong Galaxy  brand and marketing campaigns that differentiate Samsung from the crowd of tens of  Android handset makers.
Tablets are still outsold 3 to 1 by PCs
, but they are expected to reach parity in thenext 1-2 years. This will be a critical inflection point for the PC duopoly of Microsoftand Intel, who are seeing their once-dominant position in computing being severely disrupted by mobility, where Android dominates platforms and ARM licenseesQualcomm and Mediatek dominate chipsets.
Platform haves and have nots
Developers swarm around iOS/Android but keep looking for viablealternatives.
Having established a dominant position in consumer markets, Androidcontinues to lead mobile developer mindshare, with 72% of developers now developingfor the platform, a 4 percentage point increase compared to our 2012 survey. iOS showsa 5 percentage point drop in Mindshare, which we attribute mostly to the influx of  Asian developers showing a clear preference towards Android. Developer mindshare varies widely by region, with Android leading in Asia and Europe, while North America

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