Scribd Logo
Upload

Welcome to Scribd!

  • Silk Saree

    Uploaded by

    Amit Kumar
    129 views7 pages
    STP for silk Saree

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    STP for silk Saree

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    129 views7 pages

    Silk Saree

    Uploaded by

    Amit Kumar
    STP for silk Saree

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 7

    TOPIC:- STP FOR SILK SAREE

    CONTENTS

    BASIS FOR SEGMENTING MARKET

    Geographic Segmentation

    Psychographic Segmentation

    Potential Markets
    Demographic Segmentation Behavioural Segmentation

    TARGETING
    Single Segment Concentration

    Selective specialisation

    Product specialisation

    Market specialisation

    Full Market coverage

    POSITIONING
    concept or theme
    Functional positions

    Symbolic positions
    Experiential positions

    CONCLUSION

    Targeting

    Segmentation

    Positioning

    You might also like