JANUARY 5, 2009 | BUSINESS PLAN | CONFIDENTIAL

| CONTENTS |
1 EXECUTIVE SUMMARY

5 THE OPPORTUNITY
6 The Coworking Trend

9 THE LAUNCHPAD DIFFERENCE

10 Bricks and Mortar

19 MARKETING & SALES

19 Positioning
22 Marketing Channels
24 LaunchPad Coworking in the News
25 What people are saying
26 Pricing

29 PRO FORMA INCOME STATE­M ENT

35 THE TEAM
35 CEO: Julie Gomoll
36 General Manager: Tina Rosenzweig
36 Writer in Residence: Spike Gillespie
37 Marketing Manager: Susan Price
37 User Experience Architect: Tori Breitling
36 Senior Consultant: Marie Hwang
38 Development Team: Integral Concepts
39 Architect: Murray Legge
39 Design Team: EmDash
EXECUTIVE SUMMARY
LaunchPad Coworking, located in downtown Austin, provides a unique
opportunity for independent and mobile workers to gather in a space that
combines the best elements of well designed workspace with the comforting
buzz of a neighborhood café.

Whether simply working solo in the presence of one another or collaborating

with others, coworkers increase productivity, fend off the pitfalls of working
alone, and enjoy a chance to network organically. Because coworking inspires
the free flow of ideas among coworkers from numerous disciplines, there is the
added benefit of accelerated serendipity: great ideas that spring up through
spontaneous brainstorming.

LaunchPad Coworking CEO Julie Gomoll and her team have created an
optimal environment for coworkers to work independently or collaboratively
and to meet with teams or clients without having to deal with long-term leases,
high overhead, or cramped corporate offices. And though LaunchPad offers
great office perks, there’s not even a whiff of Dilbert in the place. Forget generic
cubicles and cookie-cutter office suites. LaunchPad Coworking is Office 2.0.

LaunchPad Coworking also supports environmental awareness through the use

of green building materials and a cafe carefully designed to minimize waste,
promote fair trade and support local vendors.

Centrally located at 800 Brazos, LaunchPad Coworking is 4 blocks from the

Texas State Capitol and just 1 block east of Congress Avenue.

L A U N C H PA D C O W O R K I N G + C A F E | 1
2 | L A U N C H PA D C O W O R K I N G + C A F E
Coming together is a beginning;
keeping together is progress;
working together is success.
HENRY FORD
Fo u n d e r o f Fo r d M o t o r C o m p a n y

L A U N C H PA D C O W O R K I N G + C A F E | 3
THE OPPORTUNITY
“Workplace expert Steve King of Emergent Research in Lafayette, who
studied coworking as part of a report on the future of small business, predicts
that co-working is poised for a big takeoff. That’s due to the growing number
of one-person businesses, which rose from 16.5 million in 2000 to 20.4 million
in 2005, according to the U.S. Census Bureau.”

– “Shared Work Spaces a Wave of the Future”

The San Francisco Chronicle, February 2008

‘One-third of the U.S. workforce is employed inde­pendently as freelancers,

consultants, temps, part-timers, and self-employed workers.”

– Democratic Leadership Council, July 2006

“A 2007 CDW survey of over 2,000 workers showed that 79% of workers
employed in the private sector and half of workers employed in the
public sector were worried about feeling isolated and missing human
interaction if they were to start telecommuting. Roughly a third of both
private and public-sector workers also reported that they didn’t
want to stay at home during work.”

– Business Week, February 2007

L A U N C H PA D C O W O R K I N G + C A F E | 5
THE COWORKING TREND
In the early 90s, the general public was barely aware of the Internet much less
its potential. Yet within 5 years the Internet was commonplace and in another 5
years wifi access became practically ubiquitous.

As with Internet awareness, the coworking buzz started out as an

underground hum. That hum has rapidly grown louder. What began as small
groups of independent workers seeking human interaction in a shared
workplace has yielded a movement that is gaining tremendous momentum.
New spaces are opening up regularly around the globe. And a growing
number of publications including The New York Times,The San Francisco
Chronicle, Business Week, and Fortune have picked up on the story and are
tracking the trend.

The current economic environment has created an even greater demand for
alternative places to work. More and more workers are striking out on their
own, companies are encouraging telecommuting to reduce their bricks and
mortar expenses, and global companies are turning to video conferencing to
reduce their travel costs. All these mobile employees need places to work and
to hold meetings.

As with the Internet, it’s only a matter of time — a short period of time —
before coworking becomes a commonplace experience. And where better
than Austin to open the first coworking café?

6 | L A U N C H PA D C O W O R K I N G + C A F E
Never doubt that a small group of thoughtful,
committed people can change the world.
Indeed, it is the only thing that ever has.
MARGARET MEAD
Anthropologist
THE LAUNCHPAD DIFFERENCE
“Most [coworking spaces] seem connected somewhere between the
communalism of the 60s and the whimsy of the dot-com days of the 90s...
The coworkers, armed with Wi-Fi laptops and cellphones, are in some ways
offering a techie twist on the age-old practice of artists or writers teaming
up to rent studio space.”

“They’re Working on Their Own, Just Side by Side,“

New York Times, Feb. 2008

Many existing coworking spaces operate as cooperatives for tenants

who chip in to pay the monthly rent. Often, these sites are run as break-even
operations. LaunchPad Coworking is a for-profit business. Rather than rely
on anchor tenants to cover expenses, LaunchPad offers workspaces and
meeting rooms for rent on demand, with a cafe that is open to the public.

L A U N C H PA D C O W O R K I N G + C A F E | 9
BRICKS AND MORTAR
COWORKING AREA
LaunchPad will cater to mobile workers craving a better place to work. It will
provide them with comfortable workspaces, opportunities for collaboration,
places to meet with clients, and a cafe.

The physical space is being designed in collaboration with Murray Legge of LZT
Architects, to serve as a platform from which a robust community can emerge.

INDIVIDUAL WORKSPACES
• 30 individual workspaces available for advance reservation
or on a drop-in basis
• Available by the hour with discounts for bulk purchases
• Wired fiber-optic internet access
• Secure wifi
• Quality, ergonomic chairs
• Large, flat screen monitors
• Open areas designed for active collaboration
• Custom, modular desks
• Ample outlets and network drops
• Access to printers, scanners, fax machines and general office amenities
• Optimal, versatile lighting throughout

MEETING ROOMS
There will be six unique meeting rooms. Each will have wired fiber-optic
connectivity, wifi, white board, an iPod dock, and speakerphone.

• Small meeting room 1 — seats 6 with table and chairs.

• Small meeting room 2 — seats 6 with table and chairs.
• Small meeting room 3 — seats 6, can be used as Podcast studio, and will be
sound-dampened.
• Medium meeting room — seats 12 with conference table and chairs.
• Conference room — seats 16–30, with a modular, flexible setup to facilitate
meetings, training, workshops, presentations, and events.
• Treehouse — seats 4–5 and is cantilevered over the café.

10 | L A U N C H PA D C O W O R K I N G + C A F E
L A U N C H PA D C O W O R K I N G + C A F E | 11
 1
A-201

EXISTING EXIT EXISTING FIRE

DOOR EXIT STAIR lzta
LZT ARCHITECTS, INC.
SUITE 202
4107 SPICEWOOD SPRINGS RD.
ALLEY AUSTIN, TX 78759
W06 W05 W04 W04 W03 W02 W01
P 512-343-6088
F 512-343-1398
MEP:
1 ENCOTECH ENGINEERING
A-201 CONSULTANTS, INC.
8500 BLUFFSTONE COVE,
SUITE B-103
AUSTIN, TEXAS 78759
P 512-338-1101
C F 512-338-1160

9'-91/2"
BUILT-IN WORK BUILT IN BOOK
STATIONS SHELVES-SEE
MARKER
A SURFACE DRAWING 1/A-301 D05 MARK EQUIPMENT
D06 MOBILE WORK
COWORKING AREA STATIONS 3'-6"
E1 DISHWASHER (CMA DISHMACHINES: MODEL: 180UC)
7'-6" 104 E2 DISHWASHER RACK STORAGE
A: 1,460 sq ft E3 4' METRO WIRE SHELVING
C D04 E4 SLICER
IT ROOM

6'-1"
A E5 REACH-IN REFRIGERATOR (TRUE FOOD SERVICE: MODEL T-35)
105 E6 FOOD PREP TABLE (TRUE FOOD SERVICE: MODEL TSSU-48-12)
A: 50 sq ft A MARKER E7 PREP TABLE
SURFACE E8 BEER & WINE COOLER
E9 PANINI GRILL
9'-3" 13'-11" UTILITY ROOM E10 DRAFT BEER TAP
E11 WATER WARMER

10'-5"
A1 103
WATER FILTRATION E12* ICE MAKER WITH STORAGE BIN (HOSHIZAKI: MODEL F300BAF)
23'-2" A: 52 sq ft
REFER TO MECHANICAL E13* COFFEE MAKER
A1 E14 UNDER COUNTER REFRIGERATOR (TRUE FOOD SERVICE: MODEL TUC-27)
E15* ESPRESSO MACHINE (LA MARZOC CO: MODEL FB/80)
MEETING ROOM A MOP SINK E16 CASH REGISTER
106 E17 FOOD DISPLAY CASE
A: 250 sq ft 5'-3" E18 NOT USED THIS DOCUMENT, THE IDEAS AND DESIGNS
TABLES INCORPORATED HEREIN ARE AND SHALL
C E19 COFFEE GRINDERS REMAIN THE PROPERTY OF LZT ARCHITECTS,
(N.I.C.) INC. THESE DOCUMENTS ARE NOT TO BE
D07 E20 BREW COFFEE GRINDER USED, NOR ARE THEY TO BE ASSIGNED TO
ANY THIRD PARTY WITHOUT WRITTEN
CONCIERGE E21 TOASTER PERMISSION FROM LZT ARCHITECTS, INC.©

12 | L A U N C H PA D C O W O R K I N G + C A F E
12'-41/2" CONCIERGE
FOOD E22 HANDSINK

3'-1"
E23 UNDERCOUNTER REACH IN FREEZE PROFESSIONAL'S SEAL
E24 HAND SINK
E25* FOOD SINK
E26* DUMP SINK
C A E10 E27 THREE COMPARTMENT DISH SINK

2'-1"
A1 EXISTING RESTROOMS
13'-6" D08 WOOD QT (N.I.C.)
*DENOTES APPLIANCE SHALL BE SUPPLIED WITH FILTERED WATER
E8

9'-1"
MEETING ROOM A1
C 107
A: 113 sq ft D09
FD
E21
CYCLORAMIC WALL

12'-51/4"
E26 E23
CORNER RADIUS 1'-0" MEETING ROOM E9

1'-10"
111 LINE OF GREASE TRAP EMPLOYEE
A: 137 sq ft CLOSET BELOW STORAGE

2'-2"
B
SUITE 300 1 D10 A1 E
A-202 CORRIDOR DESK
114 LINE OF FLOOR (N.I.C.)
4'-2"

8'-3"
SOUND-PROOF MEETING ROOM A: 154 sq STRUCTURE BELOW F
1 ft EP
108 A-201 A CAFE
KITCHEN
102 D02
D A: 102 sq ft B D03
E22 3'-0" 100
A: 741 sq ft
A1 A: 194 sq ft
BAR 327.972 sq ft
E F
1'-2"

9'-1"
101
1'-9"

MEETING ROOM EXISTING WALLS TO REMAIN- REFER

2'-2"
B STORAGE ROOM A: 256 sq ft E2
D12 112 E25 TO ROOM FINISH SCHEDULE
1
109 D11 A: 102 sq ft LINE OF MEETING
C ROOM ABOVE A-202

6'-5"
A: 67 sq ft E11 E1 NEW WALLS- REFER TO A-203

1'-9"
6'-1" 5'-6" FD
E12 FD
A1 E13
EXISTING EXIT EXISTING FIRE
E6

A DOOR E17 EXIT STAIR

A1 E

2'-4"
EP E20
C A D16 E19 E27

3'-5"
ALLEY EP ELEC. ROOM A1 LINE OF EXISTING
D13 OFFICE A1
W05 W04 W04 W03 W02 TABLES
W01 ATRIUM SOFFIT ABOVE E15 E7
110
LAUNCHPAD
800 BRAZOS STREET, SUITE 305
AUSTIN, TX 78705

E14

9'-0"
113 3'-1" (N.I.C.)
C A: 38 sq ft
A: 108 sq ft D17 E5
D15
EP E24 PROJECT No.: 07024
A C WOOD
E16 E4 PLOT DATE: 5/10/2008
C C

1'-11"

2'-8"
1'-10"
BOOK SHELF (N.I.C.) ISSUES:
F # DATE DESCRIPTION
D14
EXISTING
1 4/22/2008 PERMIT SET
TILE
74'-119/16" +/- 18'-11"

TABLES
BUILT-IN WORK BUILT IN BOOK (N.I.C.)
STATIONS SHELVES-SEE
DRAWING 1/A-301 D05
MOBILE WORK 1
COWORKING AREA STATIONS 3'-6"
A-201
104
A: 1,460 sq ft
D04
A

MARKER
SURFACE
13'-11"
FIRST FLOOR PLAN
1 UTILITY ROOM
SHEET TITLE:

10'-5"
SCALE: 1/4" = 1'-0" 103
A: 52 sq ft WATER FILTRATION FIRST FLOOR PLAN
REFER TO MECHANICAL
A1

OM A MOP SINK

t TABLES 5'-3" A-101

D07 (N.I.C.)
THESE DOCUMENTS ARE FOR INTERIM REVIEW AND NOT INTENDED FOR BIDDING, PERMIT,
CONCIERGE CONCIERGE OR CONSTRUCTION PURPOSES.
12'-41/2"
A-101 FIRST FLOOR PLAN : Plotted on 5/10/08 at 11:50 PM by Murray Legge. File Path: LZTA-02:Data Files:2007:07024 Launchpad:00-CAD-Projects:1presdes:07024 ArchiCAD Models:800 Brazos Model:LZT 07024 lp800.pln FOOD MURRAY LEGGE, TEXAS REGISTERED ARCHITECT 16791 5/10/08

3'-1"
E10

2'-1"
A1 EXISTING RESTROOMS
13'-6" D08 WOOD QT (N.I.C.)

E8
TING ROOM A1

13 sq ft D09
FD
E21
WALL

12'-51/4"
E26 E23
IUS 1'-0" MEETING ROOM E9

1'-10"
111 LINE OF GREASE TRAP EMPLOYEE
A: 137 sq ft CLOSET BELOW STORAGE

2'-2"
LOBBY
D10 A1 E
CORRIDOR DESK
114 LINE OF FLOOR (N.I.C.)
4'-2"

OF MEETING ROOM A: 154 sq ft STRUCTURE BELOW F

 lzta
LZT ARCHITECTS, INC.
SUITE 202
A B C A B C 4107 SPICEWOOD SPRINGS RD.
AUSTIN, TX 78759
7'-6" P 512-343-6088
F 512-343-1398
1 MEP:
A11 A10 A9 A8 A7 A6 A5 A4 A3 A2 A1 A1 A1 A1 A1 A1 A1 A1 A1 A1 A1 A1 A2 A3 A4 A5 A6 A7 A8 A9 A10 A11 ENCOTECH ENGINEERING
CONSULTANTS, INC.
EXISTING COLUMN 8500 BLUFFSTONE COVE,
B B B B B B SUITE B-103
AUSTIN, TEXAS 78759
P 512-338-1101
F 512-338-1160
B B B B B B
2
B B B B B B
4" DIA. COLUMN
B B B B B B

3
B B B B B B
TUBE STEEL BEAM
B B B B B B

B B B B B B
4
PLYWOOD SUBFLOOR
4" DIA. COLUMN OVER METAL DECK
B B B B B B
LIGHT GAUGE STEEL
FRAMING
B B B B B B
5
TUBE STEEL BEAM TUBE STEEL BEAM B B B B B B

B B B B B B
WALLS BELOW THIS DOCUMENT, THE IDEAS AND DESIGNS
MEETING ROOM BELOW LOUVERS AS SHOWN ON A-302 INCORPORATED HEREIN ARE AND SHALL
CEILING "B" REMAIN THE PROPERTY OF LZT ARCHITECTS,
6 INC. THESE DOCUMENTS ARE NOT TO BE
USED, NOR ARE THEY TO BE ASSIGNED TO
ANY THIRD PARTY WITHOUT WRITTEN
PERMISSION FROM LZT ARCHITECTS, INC.©

PROFESSIONAL'S SEAL

4 SECOND FLOOR FRAMING PLAN 2 SECOND FLOOR CEILING PLAN

SCALE: 1/4" = 1'-0" SCALE: 1/4" = 1'-0"

A B SLIDER C

TABLES A B C
(N.I.C.)
12'-41/2" CONCIERGE

EXISTING WINDOWS TO REMAIN

A1
WOOD

4'-8"
MEETING ROOM
LAUNCHPAD 800 BRAZOS STREET, SUITE 305
AUSTIN, TX 78705

111 POLYGAL
LINE OF GREASE TRAP INTERIOR
A: 137 sq ft CLOSET BELOW SKYLIGHT
PROJECT No.: 07024
E PLOT DATE: 4/22/2008

LINE OF FLOOR ISSUES:

MEETING ROOM # DATE DESCRIPTION
STRUCTURE BELOW 200 1 4/22/2008 PERMIT SET
A A: 21 sq ft
CAFE LINE OF
102 WALLS BELOW
A: 741 sq ft
E PANELITE WALL
MEETING ROOM
112
A: 102 sq ft LINE OF MEETING
ROOM ABOVE

A1 A E

2'-4"
D16
LINE OF EXISTING

3 FIRST FLOOR FRAMING PLAN SHEET TITLE:

SCALE: 1/4" = 1'-0" SECOND FLOOR PLAN SECOND FLOOR PLAN

L A U N C H PA D C O W O R K I N G + C A F E | 13
1 SCALE: 1/4" = 1'-0"

A-102
A-102 SECOND FLOOR PLAN : Plotted on 4/23/2008 at 10:23 AM by dcarroll. File Path: G:\Data Files\2007\07024 Launchpad\00-CAD-Projects\1presdes\07024 ArchiCAD Models\800 Brazos Model\LZT 07024 lp800.pln
 ALSO AVAILABLE FOR RENT/USE
• High definition video conferencing • PC Locks
• Presentation equipment • Secure storage
• Chargers for computers and phones • Laser printer
• Noise-canceling headphones • Fax machines
• Large flatscreen monitors

WATER
LPC will have delicious, excellent-quality filtered water. Customers in the
coworking area will enjoy free water in reusable, branded glass bottles that
reflect LaunchPad’s emphasis on sustainability. The unique, reusable bottles
will also be available for purchase in the cafe.

CAFE
As the first space customers enter, the LaunchPad Café serves as a central hub
for the facility. It is a casual environment with free secure wifi, and it is an area
conducive to working or socializing. The cafe’s staff is knowledgeable and
friendly, and the menu features light, healthy fare.

In keeping with LaunchPad Coworking’s environmentally aware, green-friendly

philosophy, the café features

• Fair trade organic coffee • Sun tea

• Recycling (newspaper, • Non-incandescent and
cardboard, glass and aluminum) natural lighting
• Composting • Repurposed and green
• Organic local ingredients building materials
whenever possible
• Reusable dishes whenever possible
• Biodegradable paper goods

14 | L A U N C H PA D C O W O R K I N G + C A F E
L A U N C H PA D C O W O R K I N G + C A F E | 15
 TECHNOLOGY
SPACER
A simple, smooth customer experience is critical to the success of LPC.
Because we are asking people to pay for space and connectivity, we must
remove as many barriers to entry as possible. Existing reservations systems
cannot provide a seamless user experience. Therefore, LPC is building its own
cutting edge software, Spacer, which integrates hourly individual space and
meeting room reservations into a single web-based application. Members will
be able to log into their accounts from anywhere to check on the availability
of space and make reservations. Additional items, such as food, drink, or rental
items, can be charged to a single account. Customers can get a record of all
transactions at any time.

Spacer is being built with the intention of growing it into a system that will
support multiple locations. When the software is ready for commercialization, a
spinoff company will take over the continuing development.

INFRASTRUCTURE
LPC has 1gbit fiberoptic connectivity directly to the building, and will have
10mbit upstream and downstream home runs for all coworking customers.
Patrons of the coworking area can plug into this super-fast, reliable network
from any station and in every meeting room. At the heart of this network is
a Cisco 2821 router connected to Cisco Catalyst 1000base-T active Ethernet
switches. 3 points of presence provide secure wifi throughout the coworking
area and the cafe. Additional caching will be employed to provide even more
speed.

LPC will use Apple XServers to host Spacer, manage the network, and
provide backup. The setup includes a mirrored server onsite to provide a hot-
sync backup if necessary. The disaster recovery plan includes off-site storage of
all critical systems on a weekly basis.

16 | L A U N C H PA D C O W O R K I N G + C A F E
 Great discoveries and improvements
invariably involve the cooperation of many
minds. I may be given credit for having
blazed the trail but when I look at the
subsequent developments I feel the credit
is due to others rather than to myself.
ALEXANDER GRAHAM BELL
Inventor
MARKETING & SALES
POSITIONING
The goal of LaunchPad Coworking’s marketing and sales efforts is to reach
and maintain optimal capacity with a mix of advance reservations, walk-in
customers, and café patrons.

Everything about LPC, from the underlying mission and philosophy to the
space design — including furniture and floor covering choices, and the
café menu — is informed by shared ethics and underlying philosophies that
resonate deeply with the target market:
• Community • Fairness and shared
• Collaboration responsibility
• Sustainability • The importance of
• Transparency user-centered design

GOALS
Sales goals and driving strategies are in place for each revenue stream,
including open coworking presales and meeting room sales,
videoconferencing, meeting room rentals, and café sales. PR, advertising and
event plans are timed to drive the necessary demand to support the sales
figures.

TACTICS
LaunchPad Coworking will reach and maintain optimal capacity through the
following marketing and sales efforts:
• Implementation of a social media-oriented marketing plan
• Search Engine Optimization (SEO)
• Hosting specific LPC events timed to take advantage of annual conferences
held at the Austin Convention Center, events at the University of Texas,
and the seasonal congregation of the Texas State government.
• Tapping into Austin’s reputation as a high-tech center with a high degree
of adoption of web technology and an extremely tech-savvy customer base.
• Promoting LPC as an excellent location for corporate interview sessions
during job fairs.

TARGET MARKET
• Independent Austin-areamobile workers including self-employed or
freelance designers, consultants, writers, architects, engineers, webmasters

L A U N C H PA D C O W O R K I N G + C A F E | 19
 • Small-firm service providers including accountants, lawyers, consultants
• Local knowledge workers including self-employed and company-employed
workers with the flexibility to telecommute
• Business travelers seeking an alternative to hotel business centers
or copy shops
• Affinity group members including Refresh Austin, Bootstrap Austin,
Society for Technical Communication, AIA, AIGA, BarCamp, GeekAustin, and
the Austin Film Society.
• Attendees of conferences such as SXSW, Austin Film Festival, Austin City Limits
Festival, and job fairs
• Coffee shop regulars seeking a more work-friendly environment

MARKET QUALIFIERS
The coworking trend is emerging in high-tech centers across the world. With
a management team ideally suited to create a cutting edge experience,
LaunchPad Coworking will occupy an emerging niche in Austin that will set the
international standard for the for-profit coworking model and prove its success.

LaunchPad Coworking will occupy an emerging niche that specifically

appeals to
• People with some college education through advanced higher education
• Entrepreneurs
• Workers in Austin’s high tech and creative industries
• Business travelers in Austin for a conference or other brief business trip

Our strategy will rely heavily on reaching

• People with laptops
• Computer users already familiar with wireless technology and the internet
• People with incomes over $60,000/year

CONTINGENCY PLANS

If we have fewer customers than projected, we will refocus efforts on recruiting

corporate customers to use LaunchPad as their overflow space.

If we have more customers than projected, we will contract to rent additional

contiguous space, for which we have the right of first refusal.

We have designed the space to be flexible, so if we have miscalculated the

interest in coworking vs meeting rooms, we can adjust the space accordingly.

20 | L A U N C H PA D C O W O R K I N G + C A F E
 LOCATION, LOCATION, LOCATION
LaunchPad Coworking’s location was carefully selected to best take advantage
of the existing demand for coworking in Austin. Brazos Place, a mixed-use
condominium development, is located right downtown at 800 Brazos.

Our neighbors in Brazos Place include

• Baby Greens — salads to go
• Ana’s Mart — urban grocery
• Anthony Nak — hip, hot independent jewelry designer

LaunchPad Coworking is
• 4 blocks from the Capitol
• 7 blocks from the Convention Center
• Within walking distance of 13 hotels
• Around the corner from the Paramount and State Theaters

DOWNTOWN AUSTIN DEMOGRAPHICS

(3 MI. RADIUS)

7,000,000 TOURISTS VISIT AUSTIN ANNUALLY

363,000 RESIDENTS WITHIN A 10 MINUTE
DRIVE FROM 6TH AND CONGRESS State
Capitol
$104,654 AVERAGE INCOME IN THE
MARKET AREA BY 2008 Waterloo
Park
67,000 DOWNTOWN EMPLOYEES EACH DAY
12TH
52,426 UNIVERSITY OF TEXAS STUDENTS
LIVE IN OR NEARBY DOWNTOWN
11TH
29,000 DOWNTOWN PARKING SPACES
C O N G R E S S AV E N U E

10TH
3,840 AVERAGE NIGHTLY HOTEL OCCUPANTS
G U A DA L U P E

L AVAC A

C O LO R A D O

B R A ZO S

S A N J AC I N TO

TRINITY

N AC H E S

RED RIVER

(80% AVERAGE OCCUPANCY RATE)
9TH

3,000,000 VISITORS PER YEAR

TO DOWNTOWN AREA 8TH

-Downtown Research Associate

7TH
Congress Avenue District

East 6th Street Entertainment 6TH

Market District District

Warehouse
5TH
Entertainment
District
4TH

3RD

Austin
2nd Street Retail 2 N D Convention
District Center
C E S A R C H AV E Z

L A U N C H PA D C O W O R K I N G + C A F E | 21
 COMPETITION
• Wifi-equipped coffee shops and restaurants — some are adapting to better
accommodate mobile workers, but restaurant pricing models and customer
expectations mean these adaptations still aren’t sufficient.
• Executive Suites — spaces that include reception, package delivery,
mailing addresses, kitchen and break rooms, administrative and other office
infrastructure enjoy healthy demand in the Austin area. They are expensive,
however, and often just as isolating as working from home.
• Virtual offices — like executive suites, but used as needed by travelers.
• FedEx Kinkos — available in most cities, and very well known. Many locations
also provide video conferencing. The general atmosphere, however, is not very
professional.
• Traditional corporate offices — many companies have outgrown their office
space and need spillover office space.
• Hotels — the hospitality industry provides viable alternatives for both solo
workers and large events. There’s a middle ground demand for small-group
meetings that is currently underserved. Hotels don’t find 2-10 person meeting
rooms profitable.
• Home — workers increasingly are negotiating with their employers for
flexibility in scheduling and working from home.

MARKETING CHANNELS
The LPC team is a well-rounded group, with connections in the entrepreneurial,
media, entertainment, business, design, and technology communities around
town and throughout the world.

The team is already fully engaged in a carefully choreographed online

awareness campaign to position LaunchPad Coworking within this larger
community and leverage the available internet buzz and viral word of mouth
marketing. Specific efforts include
• LaunchPad Coworking: The Official Blog — Already live and enjoying
healthy traffic, the blog is a key part of LPC’s content and marketing strategy. It
features insightful essays written to engage customers in conversations about
coworking, and news tidbits of interest to our customer base with analysis
written in a style that reflect the LPC personality, ethics and brand. The
varied voices of the blog share information directly about the selection and
build-out of the space, café menu and coworking amenities capitalize. Lively
discussions about the important coworking trend, with comments from Austin
and across the U.S. create interesting dialog with ideas and insights. The blog
is already building the community that will ensure LPC’s success.

22 | L A U N C H PA D C O W O R K I N G + C A F E
• Social Media clubs and high tech affinity groups — Key team members
belong to a wide range of local networking groups, including Bootstrap
Austin, GeekAustin, Refresh Austin, and the Coffee Think Tank.
• Other coworking groups — Coworking as a separate movement and
phenomenon is showing surprisingly rapid adoption across the world in
high tech cities, and the founders and promoters of these separate efforts
collaborate remotely, freely sharing successes and lessons learned. These
contacts and links from other coworking locations will help travelers find us
and build our brand both in the US and worldwide.
• Partnerships — LPC will work with Lance Armstrong and his new company,
Mellow Johnny’s, to provide “free parking” for customers who bicycle to work.
• Sponsorships — LPC will work with Nova Science Now to host Science
Cafes.
• PR — The press, including newspapers, television and the blogosphere, are
embracing and featuring LaunchPad Coworking as a key indicator of the
next evolutionary step in office workspaces. The coworking trend is getting
significant notice, and Launchpad Coworking offers a newsworthy twist to the
coworking story, with its innovative, for-profit model and strategy of pairing
remote collaboration tools with a face-to-face space.
• Events — LPC sponsors events within the Austin community to attach the
key brand elements of innovation and creativity to the brand. Examples

L A U N C H PA D C O W O R K I N G + C A F E | 23
 include a SXSW-interactive meetup for coworking, a SXSW discussion on
Transparency in Business, and an InnovationCamp. The event strategy allow
LPC to create business-to-business relationships and partnerships with other
Austin-area companies as well as create the LPC community, raise awareness
and strengthen the brand image.
• Special marketing initiatives will be timed to take advantage of events
at the University of Texas, the Convention Center, and the Texas State
Government.

SEARCH ENGINE OPTIMIZATION

AND SOCIAL MEDIA STRATEGY
A carefully orchestrated combination of official LaunchPad blog posts,
commenting strategy in other blogs and forums, Twitter, Linkedin, Meetup,
Magnolia, Facebook and LinkedIn presences, RSS feeds and other proprietary
social media strategies have boosted LPC’s search engine results for selected
keywords consistently over the months since its inception. There is already
measurable demand for LPC space and reservations well in advance of the
opening date. The press has already taken notice.

LAUNCHPAD COWORKING IN THE NEWS

“Instant Coworkers,” Omar Gallaga, Austin American-Statesman, July 6, 2008

“Co-working is taking off in San Antonio,”

Laura A. Lorek, San Antonio Express-News, Feb. 21, 2008

“LaunchPad finds a pad for telecommuters”

Austin Business Journal, Feb. 13, 2008

“Out of the Office,”

Mary Hooper, Austin Business Journal, Feb. 1, 2008

( C O P I E S O F T H E S E A RT I C L E S A R E AT TAC H E D TO T H E H A R D C O P Y O F T H I S D O C U M E N T. )

24 | L A U N C H PA D C O W O R K I N G + C A F E
WHAT PEOPLE ARE SAYING
Hello!
I think co-working is a fantastic idea and I’m excited that something concrete is
being put together in Austin. I spend countless hours a week hunkered down in
coffeeshops, so I’m keenly interested in what you guys are doing. Please add me
to your mailinglist.Best of luck, – Adnan

Hi,
I saw your site and I think this is a great idea! Looking forward to your opening
in July...please keep me informed! – Elena

Hi there LaunchPad,
My name is Jenn Davis, and I’m a graduate student at UT in Organizational
Communication. I just wanted to say what a great idea I think this is, and I’m
very much looking forward to seeing the space when you open and giving this
coworking thing a try! My husband and I both work from home, and we’ve
been looking for something just like this for those days when we need to get
out of the house. Please add me to your list for the opening party. I can’t wait to
see the space in July!
Thank you, Jenn

Hello! I’m a web worker in Austin and I recently read about your plans to
launch a coworking spot in downtown Austin. I’m excited about what you are
doing and can’t wait to see the end result. I’d like to be on any kind of mailing
list and receive any additional info about theproject. Let me know if you need
any extra info from me.
Thanks! Larry Kubin

Innovation, Fiber and Coffee? This is the shot in the arm Austin needed. Good
luck to those brave soles for this collaboration. It should be a hit, and can I have
a triple Carmel Macchiato? – Stephen8194

One possible place that might soon be driving innovative thinking into
companies’ cultural DNA is the soon-to-launch Launchpad Coworking
in Austin. Among other things in a long list of innovative offerings being
envisioned by Julie Gomoll and her team at Launchpad is the concept of
an Innovation Lab, where corporates desperate for creativity can mingle and
pollinate with designers, developers, and writers who will be coworking in the
space. Elements of a consciously built environment combined with creative
individuals doing there things will inspire anybody who chooses to turn up.
Add a wee bit of structure and intent to the process and who knows what
might happen? – NotAnMBA.com ( E X C E R P T F R O M A B L O G P O S T )

L A U N C H PA D C O W O R K I N G + C A F E | 25
 PRICING
LaunchPad Coworking will be the premiere coworking cafe environment, with
top-of-the-line design, furnishings, and food.

Tentative pricing for LaunchPad Coworking is

• 6–12/hour for individual workspaces. Time may be purchased by the hour, on
a monthly basis, or as bulk hours that never expire.
• 35–90/hour for meeting rooms
• 150–200/hour for videoconferencing equipment rental
• 3–5/hour for rental of additional ammenities

26 | L A U N C H PA D C O W O R K I N G + C A F E
One man can be a crucial ingredient on a team,
but one man cannot make a team
KA R E E M A B D U L- JA B B A R
Fo r m e r P r o f e s s i o n a l B a s k e t b a l l P l a y e r
PROFORMA INCOME STATEMENT
CAPITAL NEEDED: $1,700,000

EQUITY OFFERED: 37%

MINIMUM INVESTMENT: $50,000

Julie Gomoll and members of the LaunchPad Coworking core team have been
engaged full time in this venture since spring of 2007. Additionally, Ms. Gomoll
has contributed over $600,000 of her own money.

Construction is well underway. Opening is scheduled for early 2009.

This project is expected to generate enough cash flow to produce a projected

annualized rate of return of 40.7% over a 60 month period for Class A
limited partners. After that, Class A limited partners will receive distributions
representing 37% of cash flow until the partnership terminates.

Cash flow will include:

• Licensing of proprietary software to third parties. We have already had

significant interest from established firms.
• Licensing the LaunchPad Coworking brand to future locations.
• The eventual sale of the 800 Brazos location.

Additional ownership classes include:

• General Partner: 1%
• Class B, Sweat Equity Partners:
Julie Gomoll: 30%
Tina Rosenzweig: 3.5%
Tori Brietling: 3.5%
Marie Hwang: 3%
Susan Price: 2%
• Class C, Founder Limited Partner: 20%

L A U N C H PA D C O W O R K I N G + C A F E | 29
 FINANCING REQUIRED
Contingincies. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $44,126
Leasehold setup and buildout costs. . . . . . . . . . . . . . . . . . . . . . $923,600
Intellectual Property development and Branding. . . . . . . $308,750
Co-Working FF&E . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $144,525
Café FF&E. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $75,530
Café initial inventory & smallwares . . . . . . . . . . . . . . . . . . . . . . . . . $18,450
Opening Operating Cash. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $275,000
Subtotal . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $1,789,981

Reimbursement of buildout costs at completion. . . . . . . . . . . (166,000)

TOTAL FINANCING REQUIRED . . . . . . . . . . . . . . $1,623,981

Percentage of Equity offered . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 80%

Number of units offered . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 325
Cost Per Unit. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $5,000
Projected Payback Period in months. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 56
Payback Factor. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2X
Total Capital Payback . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $3,247,961
Internal Rate of Return. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21%

30 | L A U N C H PA D C O W O R K I N G + C A F E
 L A U N C H PA D C O W O R K I N G + C A F E | 31
Pro Forma Income Statement
Pro Forma Cash Flow
Years 1-5
($)
Q1-Y1 Q2-Y1 Q3-Y1 Q4-Y1 FY-Y1 Q1-Y2 Q2-Y2 Q3-Y2 Q4-Y2 FY-Y2 FY-Y3 FY-Y4 FY-Y5 Totals
Revenue
Co-Working 108,333 173,687 239,040 304,394 825,453 338,778 390,618 442,458 495,800 1,667,654 2,188,287 2,300,355 2,386,728
Individual space by the hour 54,054 81,081 108,108 135,135 378,378 153,153 166,667 180,180 195,195 695,195 810,810 846,846 900,900
Individual space from members 21,960 54,900 87,840 120,780 285,480 131,760 164,700 197,640 230,580 724,680 1,065,060 1,098,000 1,098,000
Meeting room space 32,319 37,706 43,092 48,479 161,595 53,865 59,252 64,638 70,025 247,779 312,417 355,509 387,828
Video Conferencing 23,400 27,300 31,200 35,100 117,000 39,000 42,900 46,800 50,700 179,400 226,200 257,400 280,800
Café 63,755 86,257 108,008 121,509 379,529 135,010 139,511 144,011 146,261 564,793 585,044 630,048 675,051
Total Revenue 195,488 287,243 378,248 461,003 1,321,982 512,788 573,029 633,269 692,761 2,411,846 2,999,531 3,187,803 3,342,579
Operating Expenses
Non-Café 52,695 52,695 52,695 52,695 210,780 54,803 54,803 54,803 54,803 219,211 227,980 237,099 246,583
Café 19,126 25,877 32,402 36,453 113,859 40,503 41,853 43,203 43,878 169,438 175,513 189,014 202,515
Rent 32,184 32,184 32,184 32,184 128,736 40,968 40,968 40,968 40,968 163,872 175,104 182,556 192,048
Total Operating Expenses 104,005 110,756 117,281 121,332 453,375 136,274 137,624 138,974 139,649 552,521 578,597 608,669 641,146
Gross profit 91,482 176,487 260,967 339,671 868,607 376,514 435,405 494,295 553,111 1,859,325 2,420,934 2,579,133 2,701,433
Less Salary & benefits expenses 157,493 157,493 157,493 157,493 629,973 161,413 161,413 161,413 161,413 645,653 654,255 697,057 724,015
Cash Flow Provided by Operations (66,011) 18,994 103,473 182,178 215,101 273,991 332,882 391,698 1,766,679 1,882,076 1,977,418
Reserve for Equipment Replacement 20,695 36,436 - 43,020 54,798 66,576 221,525
in lieu of depreciation
Distibuted Payout to Cash Equity invest - - 82,779 145,742 228,521 172,081 219,193 266,305 391,698 1,049,277 775,088 696,368 731,645 3,480,899
Payout to Sweat Equity (12%) - - - - - - - - 188,874 225,849 237,290
Payout to J Gomoll (51%) 802,717 959,859 1,008,483
Wild ducks make a lot of noise, but they
also have the sense to benefit from
occasionally flying in formation.
U N K N OW N
Future Coworker
THE TEAM
More than any other Texas city, Austin is a high-tech center with a high degree
of adoption of web technology and an extremely tech-savvy customer base.
The LPC management team is made up of individuals who enjoy a leadership
position within the web industry.

CEO: JULIE GOMOLL

Julie Gomoll, CEO of LaunchPad Coworking, is a seasoned entrepreneur with
proven ability to jumpstart businesses and bring innovative ideas to profitable reality.
She has been a leader and a visionary in the fields of new media and community
building for over two decades.
From her early days as an internet pioneer to her current status as a sought-after
independent strategist and consultant, Gomoll has fearlessly adopted and
mastered each new wave of media technology. From the desktop publishing
revolution of the 80s to today’s expansion into open source community, her
leadership and experience have been invaluable assets.
In 1987 she started Go Media, Inc. offering the first Mac-based production
services in Austin. She transformed Go Media from a one-person operation in
her garage into an award-winning web design and development agency. She
sold Go Media to Excite, in 1996.
As Co-founder, President and Board Member of Austin Free-Net from the late
nineties to the early aughts, Gomoll defined new visions and goals for supporting
Internet use and education in traditionally under-served markets in Austin,
creating a model that is recognized internationally as a blueprint for success in
community computing.
As Director of Product Development for Excite and Excite@Home, she was
responsible for their entire online community strategy, growing what had been a vague
notion of needing users to“participate on the site”into the highest traffic-generating
suite in Excite’s product line, pioneering protocols and positioning for the then
unheard-of applications instant messaging, chat, boards, groups and web-based email.
Most recently, as Co-founder and General Manager of Halsoft.com, Inc., she was
able to capitalize on her Excite experience to create an innovative, profitable and
sus­tainable subscription-based chat community, as well as the successful Halsoft
Online Subscription Service and Halsoft Leagues.
Indeed, Gomoll’s heart, her passion, is in creating and serving community through
innovative strategies, the latest of which is building LaunchPad Coworking, where
technology, ideas, and people can meet.“I love what I’ve learned about community
and collaboration in my career as an entrepreneur,” she says.“Most importantly, that
we’re smarter and stronger when we work together and share knowledge than when
we work alone.That applies online and offline.”
L A U N C H PA D C O W O R K I N G + C A F E | 35
 GENERAL MANAGER: TINA ROSENZWEIG
Tina Rosenzweig, General Manager of LaunchPad Coworking comes to the
project with extensive coffee shop and restaurant management experience and
a passion for excellent customer service.
As the General Managers of Jo’s Coffee on South Congress she took a 250
square foot coffee shack and turned it into the epicenter of hip. Through menu
and product management, staffing, event planning, and marketing, Tina was
responsible for growing Jo’s into a high volume community-based gathering
place that ultimately grossed three quarters of a million dollars per year at the
end of her seven year tenure — still out of those original 250 square feet.
Rosenzweig’s formal education is in environmental studies. Through product
selection, recycling, and waste reduction she is able to add more money to the
bottom line while bringing environmental integrity to daily business practices.
Rosenzweig has lived in Austin for 23 years, and is intimately familiar with
the business and social landscapes of the city. Her extensive network is
instrumental in creating the community that will be a critical part of the
success of LaunchPad Coworking.

WRITER IN RESIDENCE: SPIKE GILLESPIE

Spike Gillespie is a journalist, author, blogger, and teacher. She is the critically
acclaimed author of four books and countless magazine articles. Her work has
appeared in The New York Times Magazine,The New York Times,The Washington
Post, Real Simple, GQ, Esquire, Elle, Smithsonian, National Geographic Traveler,The
Christian Science Monitor,Texas Monthly,The Dallas Morning News, and other
publications. In 2006, Austin Chronicle readers voted her Best Author in Austin.
Gillespie began blogging in 1995, before the term “blog” was coined, when
Prodigy Services hired her to publish an online journal. She has maintained a
strong online presence ever since, with her work appearing at Word.com (the
first Internet magazine), Salon.com, Nerve.com, and many other sites. She was
a producer for both Prodigy Services and Oxygen.com.
As LaunchPad Coworking’s writer in residence, Gillespie is responsible for
blogging, marketing and press content, and and and an assortment of other
writing duties.

36 | L A U N C H PA D C O W O R K I N G + C A F E
MARKETING MANAGER: SUSAN PRICE
Susan Price is CEO of Firecat Studio, a media communications and marketing
consultancy. A serial entrepreneur, published author and nationally recognized
user-centered design expert, Price brings cutting-edge marketing and business
strategy to LaunchPad Coworking.
Price has a long, solid history of developing integrated marketing and
communications strategies that measurably meet business goals. She excels at
spotting underlying trends and motivations and crafting win-win arrangements
between businesses and their customers.
She studied media communications and animation at UT Austin. Her early
career in print technology and typography led Price naturally into early
adoption and mastery of online and interactive communications.
Price’s direct experience ranges from business analysis and strategy through
information architecture, user experience design and copywriting through
product launches. Price and Gomoll have collaborated on several highly
successful endeavors, including Austin Free-Net.

USER EXPERIENCE ARCHITECT: TORI BREITLING

Tori Breitling, Experience Architect for Launchpad Coworking, brings to the
project a long history of both visual design and retail experience. Starting in
graphic design in the days of the Mac Plus, her career grew with the boom of
desktop publishing. It was during this time that she and Julie Gomoll first began
working together, when Gomoll engaged Breitling as a free-lance illustrator at
Go Media. Breitling’s increasing computer savvy led her to managing some of
the first and later largest computer center operations for Kinko’s stores in Texas
and in the Bay Area.
While in the Bay area, her formal education in film piqued her interest in CD-
ROM development, which quickly led her to make the transition to working
primarily on the web. Upon returning to Austin, Breitling once again worked
with Gomoll as Senior Designer for Excite’s communities products. It was this
experience in dynamic applications which would define her career in the
coming years, as she became more focused on the user experience aspects
of web design, and worked on increasingly complicated desktop and web
applications for The Cobalt Group, Halsoft, Inc., and HomeAway.
Breitling’s long history of working with computers — and working with
people working with computers — makes her especially sensitive to the user
experience. Her goal is to create interactions that are useful, usable and elegant.

L A U N C H PA D C O W O R K I N G + C A F E | 37
 SENIOR CONSULTANT: MARIE HWANG
Marie Hwang, Senior Consultant of LaunchPad Coworking, is a veteran interaction
designer with a decade of experience designing enterprise level applications
and transactional web sites. She thrives on breaking down complicated problems,
which she tackles with simple, streamlined solutions that are readily and easily
accessible by all team members and clients. Her keys to success include keen
analytical skills, the ability to process and synthesize multiple layers of data, and a
gift for logical restructuring.
Upon earning a Master’s degree in Human-Computer Interaction at Carnegie-
Mellon University, Hwang went to work for Trilogy Software, where she
served four years as a Human Computer Interaction Specialist for the
Financial Services Business Unit. In 2003, Hwang joined Expero, Inc as a Senior
Consultant where she designed exception­al user experiences for complex,
web-based applications.
At LaunchPad Coworking, Hwang is working closely with Tori Breitling to create
an optimized UI experience that goes beyond ease-of-use and enters the realm of
loveable, efficient, and highly effective — in short: delightful. Her continuing goal
is provide seamless, intuitive interfaces so that members can spend their time
working, not navigating.

DEVELOPMENT TEAM: INTEGRAL CONCEPTS

Integral Concepts is led by a small core of software development professionals
with decades of experience in the Houston,Texas market.We have a wealth of
experience in the oil & gas and trading industries, as well as notable experience
in consumer software, manufacturing, government and space industries.
One of the fundamental driving principles of Integral Concepts is “less is more.”
No matter what aspect of software development, when complexity is rising,
we re-evaluate our understanding of the problem space. In the long run, the
customer is usually better served by refining the understanding of the problem
than by succeeding in delivering cumbersome special cases.

38 | L A U N C H PA D C O W O R K I N G + C A F E
ARCHITECT: MURRAY LEGGE
Murray Legge, a licensed architect, is a graduate of the Cooper Union School of
Architecture in New York City. His work ranges from architecture and landscape
design to public art. Legge has won many competitions and design honors
including the 2006 AIA Austin Young Architectural Professional Award and the
prestigious Lyceum Fellowship. For the past 10 years, he has been practicing as
design and project architect with LZT Architects, Inc., in Austin,TX.
Legge’s work at LZTA includes the design and management of several multi-use
sustainable urban buildings including Austin Resource Center for the Homeless
(ARCH) and the Donald Haynes Performing Arts Center.The recently completed
ARCH project was awarded a National AIA award for green building and has
been the subject of several articles and seminars.The Austin American Statesman’s
architecture critic called the building “…a model of public architecture.”
Legge’s work has appeared in Architectural Record,Art in America,Texas Architect,
and The Journal of Architectural Education and he has been profiled in the Austin
American-Statesman and Houston Chronicle. Legge is also lecturer at the University
of Texas at Austin.
He cofounded the multi-disciplinary group, Legge Lewis Legge, based in Austin
and New York, which focuses on large-scale public art installations. Legge Lewis
Legge was the recipient of a 2006 Texas Society of Architects design award for Cup
City, a temporary interactive lounge, honorable mention in the international design
competition for the flight 93 memorial and finalist in the Boston Logan Airport 9/11
memorial competition.

DESIGN TEAM: EM DASH LLC

Design Director ERIN MAYES has worked as an art director and designer for over
20 years. She founded Em Dash LLC, a graphic design firm in Austin,Texas in 2006.
Her clients include Denison University, Society of Illustrators, UT Press, Design for
Use,Texas Monthly Custom Publishing, and Random House. Erin taught editorial
design at the School of Visual Arts in New York from 1999-2001, and now teaches
advanced visual design at the University of Texas at Austin.
Senior Designer KATE ILTIS joined Em Dash this year after leaving her post at
Outside as Deputy Art Director.Their work has received awards from the American
Institute of Graphic Arts, the Society of Publication Designers, the Type Directors
Club, Print, and American Illustration..
Em Dash LLC is responsible for managing LaunchPad Coworking’s brand identity.
Working closely with the partners and the architect they design the integrated
graphic system that communicates LaunchPad Coworking brand’s personality.That
system includes everything from signage, to uniforms, collateral and packaging.

L A U N C H PA D C O W O R K I N G + C A F E | 39