2012

Brand Tracking Study on Big Bazaar

AJIT SINGH RATHORE Xcellon Institute of Business School Ahmedabad 1/1/2012

A Project Report On Brand Tracking Study on Big Bazaar

Submitted by Shilpi Bishnoi Ajit Singh Rathore In partial fulfillment for the award of the degree of Post Graduation Programming in General Business Management 2011-13 From Xcellon Institute of Business School

Acknowledgement
I take the opportunity with pleasure to thank all the people who have helped me through the course of my journey toward the project, which has been a leading experience to me I am sincerely thankful to Prof. Abhinav Singh for his guidance help and motivation. I would to like to express my gratitude to Prof. Daisy Kurien and Prof. Devang Patel, Prof. Jitendra Sharma for helpful comment and supportive attitude. I am especially thankful to my classmate to her assistance, criticism and useful insights Finally my project could not possible without the confidence, endurance and support of my family. My family has always been a source of inspiration and encouragement. I am very much thankful to my parent for love, teaching, and support