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Chinese Postal Sector Research Report 2008

Chinese Postal Sector

Research Report 2008
Http://www.shcri.com

China Research & Intelligence

 www.shcri.com

Chinese Postal Sector Research Report 2008

Description

z Selling point
The data of the report is quoted from the National Bureau of Statistics and some

authorities such as relevant associations and our research center. With numerous

interviews of experts and entrepreneurs in the field, the report is enriched with a large

number of first-hand information and materials. It also carefully chooses several successful

Chinese mail order providers, conducts a case study on their experience and discusses the

opportunities.
z Summary of the report
Mail order industry is the earliest form in the non-store purchasing field, with more than a

hundred years’ history in developed countries and more than a decade in China. The

market scale reached over one hundred billon Yuan in 2007. With the rapid development

of Chinese logistics industry, the delivery time of mail order has been shortened greatly and

the customer satisfactory degree is stably increasing. Meanwhile, with the advancement

of telecommunications technology, mail order providers are able to offer customers better

after-sale services. Nowadays, with the prevalence of the Internet, mail order holds several

advantages including an even clearer destination and a much higher rate of delivery

compared to other non-store purchasing means such as online shopping. Certainly, mail

order itself is still unrelentingly creating new marketing pattern and takes the Internet as

another promotion channel.

Table of Contents

1. Profiles of China’s non-store shopping industry

1.1 Relevant conceptions and classifications

1.1.1 Conceptions

1.1.2 Classifications

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 Chinese Postal Sector Research Report 2008

1.1.3 Analysis of features of non-store shopping industry

1.2 Overview on non-store shopping market

1.2.1 The overall market

1.2.2 Mail order industry

1.2.3 TV shopping industry

1.2.4 Online shopping industry

2 Analysis of Chinese mail order industry

2.1 Analysis of the history and status quo of Chinese mail order industry

2.1.1 Analysis of its history

2.1.2 Analysis of the market scale and status quo

2.1.3 Analysis of development trend

2.2 Analysis of factors influencing the mail order industry

2.2.1 Macroeconomic environment

2.2.2 Political environment

2.2.3 Social and cultural environment

2.3 Analysis of market competition

2.3.1 The internal competition

2.3.2 The external competition

3 Analysis of the marketing strategies of Chinese mail order industry

3.1 Analysis of choices of products

3.1.1 Profiles

3.1.2 Recommendations

3.2 Analysis of market promotion strategies

3.2.1 Profiles of major market promotion strategies

3.2.2 Recommendations

4 Analysis of Chinese mail order consumers

4.1 Classifications and positioning of consumers

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4.1.1 Major consuming group analysis

4.1.2 Consuming capacity analysis of targeted groups

4.2 Analysis of the demand of mail order industry

4.2.1 Mental analysis

4.2.2 Behavior analysis

5 Introduction of major Chinese mail order providers

5.1 Provider No.1

5.1.1 Overviews

5.1.2 Operations

5.1.3 Developments

5.2 Provider No.2

5.3 Provider No.3

5.4 Provider No.4

5.5 Provider No.5

6 Analysis of the development and investment of Chinese mail order industry

6.1 Development

6.1.1 Profiles of development trends

6.1.2 Forecast on market scales

6.2 Investment

6.2.1 Analysis of the investment opportunities

6.2.2 Analysis of the investment risks

6.3 Recommendations

Selected Charts
Chart: Classifications of Chinese non-store shopping industry

Chart: Analysis of Chinese mail order industry

Chart: Summaries of Chinese mail order users 2003-2008

Chart: Market scales of Chinese mail order industry 2003-2008

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 Chinese Postal Sector Research Report 2008

Chart: Profiles of famous Chinese mail order providers 2007-2008

Chart: Summary of major promotion strategies of Chinese mail order industry

Chart: Analysis of major targeted consumer group

Chart: Analysis of the history of companies

Chart: Analysis of sales volume of companies 2003-2008

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