Over the past year, the Center or High ImpactPhilanthropy conducted a series o structuredinterviews to determine how high net worthindividual philanthropists (dened by the Centeras having the capacity to give $1 million per year)make decisions about giving. What we ound were aset o diverse and evolving practices, a predominantreliance on peers or inormation, a narrow andnegative view o evaluation (despite a strong desireto make a dierence), and diculty with exitingestablished relationships with nonprots, perhapsbecause the transaction costs o “breaking up” seemtoo high. o our surprise, we also ound that nearly a third o the study participants do not think o themselves as “philanthropists,” despite giving anaverage o nearly $1 million annually.Intuitive solutions to addressing the inormationalgaps identied in the interviews present uniqueproblems or high net worth philanthropists.Many expressed a reluctance to investigate theeectiveness o potential recipients or ear o inviting unwanted solicitations or appearingdistrustul or overly demanding o the nonprotswith which they already had relationships.Most did not know about or reer to the myriadacademic and nonprot resources in their areas o interest. Given the limited inormation they used,philanthropic decisions can thereore be signicantgambles. Entities like the Center that createresources and tools or philanthropists neednew ways to synthesize, package and distributeinormation to increase the likelihood o its usein giving decisions.
Th Ct fo Hih Ipact Phiathopy