Web 2.0 and social-media technologies have drasticallyimpacted the way people interact on the Internet, both witheach other and with the data in which they have an interest.
With this paradigm shift in interaction, government agencies,corporations, associations, and other enterprise-focused groups arelooking at these technologies more than ever to add collaborativefunctionalities to existing Web platforms.All effective social media solutions enable users to establish anidentity and communicate with other users through numerouschannels within a collaborative platform. Social media engages theaudience and presents multiple simple opportunities for contribution.
Social Media: What Is It?
Ask ten different people about their definition of “social media,” andyou’ll get 20 totally different answers — if not more. At Portalfuze,we think of social media as tools that enable enterprises to:
Engage the user by facilitating two-way and multi-wayconversations; as opposed to the one-way conversation fromthe enterprise to the user, seen in typical “brochure” Webapplications
Promote collaboration and secure information exchangebetween and among users
Provide new and novel ways for the organization,distribution, and collection of feedback of traditional data andinformation
Encourage an “architecture of participation” that relies oncontributions from both users and site moderators
Mesh and interact easily with other new and emerging Web-based technologies, especially those focused on userinteraction and media distribution
Create participation points for the audience to augmentexisting informationWhy do people collaborate? Whether online or in person, peoplework together to share information, answer questions and solveproblems faster and (usually) better than by working alone. In thecontext of enterprise social media, collaboration is generallyaccomplished by comment posting, forums, document sharing andother simple means.With multi-way collaboration among clients and the enterprise,