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ContentsSean Howard ..................................................2Scott Suthren .................................................4Ellen Di Resta .................................................6Gavin Heaton ..................................................8Mike Wagner ................................................10Mack Collier .................................................12Mike Arauz ...................................................14Katie Chateld .............................................16Alan Wolk .....................................................18Peter Flaschner ...........................................20Charles Edward Frith ...................................21Matthew Milan .............................................23
The PassionEconomy
 
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Saul Kaplan wrote the article (: ://./)   x       “”. F          . I       ,  -          .
“P-      -            . A             -       .”
Saul Kaplan, Founder and Chie Catalyst, BIF (Business InnovationFactory)
M      . B  I  I   j         -  I  I              “ ”. D  xC  x A  ,                W            ( )                 A  I   . A  I    (:)    V M  
 Marketing in 2009
 j (: ://./2009). I             “TP E:     j  ” I           .S  j  . B   . H         I     I      I      P F,       -       I  I    . P        .T       ,          :  -, ,  ,  .
Introduction
Sean Howard
 
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I        S K: “I  -     ,      -            . T      .”S H://../ 
Many Tanks to
S K (       -), E MI (    ), P F- (   ,     ),  V M (   ). A I                  j.
Each piece in this work is licensed under the Creative Commons Attri-bution-Share Alike 3.0 Unported License. o view a copy o this license,visit http://creativecommons.org/licenses/by-sa/3.0/ or send a letterto Creative Commons, 171 Second Street, Suite 300, San Francisco,Caliornia, 94105, USA.
Sean Howard
Te short: shit distuber. Te long: I work with orga-nizations to better engage with their most passionatecustomers with a ocus on digital tools.http://www.craphammer.ca/http://www.twitter.com/passitalong
 I your organization isdetermined to resist change,move out o the way becausethe wisdom o crowds haslearned how to mobilize behind a compelling passion. Tese new purposeul networks will not bestopped.
~Saul Kaplan
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