Master of Business Administration- MBA Semester 3 MK0011 Consumer Behaviour - 4 Credits (Book ID: B 1221) Assignment Set -1 (60

0 marks)
Note: Assignment Set -1 must be written within 6-8 pages. Answer all questions. Q1. Explain the tri-component attitude model.
10 marks (350-400 words)

Q2.

Briefly discuss the consumer Research process.

10 marks (350-400 words)

Q3.

Explain the VALS(Value and Lifestyle) framework.

10 marks (350-400 words)

Q4.

Discuss Pavlovs Classical conditioning theory

10 marks (350-400 words)

Q5.

Describe three types of motivational conflict.

10 marks (350-400 words)

Q6.

A. What are needs? What are the various types of needs? Discuss their 5 + 5 = 10 Marks features. B. What are different consumer needs, as described by Maslow? Give proper examples to explain each of them.
(200 - 250 words each)