Bharatmatrimony.com V/S Shaadi.

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Online matrimony: A big business in India

Organized matrimonial business in India-worth Rs 1,000 Cr (Rs 10 billion)
With the internet boom in India, the picture of a marriage broker with a huge diary with tucked-in photographs is slowly phasing out, giving way to a gamut of online matrimonial sites

Online Matrimony caters to people spread across the globe to find their suitable partner living in a remote place but matching his/her specific interests and requirements

Online matrimony-Beginning
The industry took off after the launch of online matrimonial services like Shaadi.com (part of the People Interactive Company) and BharatMatrimony in the late 1990s As "real" bureaus rushed to set up virtual counterparts, the online matrimonial matchmaking business grew - to about Rs 60 crore (Rs 600 million) In 2004 the companies that started the cascade created brick-and-mortar versions of their Internet businesses, setting up offline centres that help them reach out to a wider audience profile

BharatMatrimony.com
Established in 1997 the company has developed competency and a business model to provide its services both offline and online. A network of 15 regional portals. Offices are situated in 106 locations and almost all major cities in India. Globally it has major operations in the United States, UAE, UK and in Canada.

BharatMatrimony.com
The company has extended its services to cater to the NRI community by setting up operations in USA, Dubai and more recently in Canada Bharatmatrimony.com is the flagship brand, which operates through its 14 customized regional portals ex: www.TamilMatrimony.com, www.HindiMatrimony.com etc Launched its first ever offline business venture the BharatMatrimony Centre 7.5 million members worldwide. And growing every minute !!!!!

Shaadi.com
Launched in 1997 by the entrepreneur Anupam Mittal One of India's five most popular sites It has acquired 10 million members and claims to have matchmade a million marriages around the world 300 million page views each month and 6,000 new profiles are added every day (60 per cent of which are male)!!!!

Shaadi.com
A plethora of additional services: a directory listing of wedding-related services; a lifestyle website, shaaditimes.com, with features on travel, fashion and health More than 150 Shaadi.com Centres in 87 Indian cities, where parents and children can sit down with a relationship adviser and trawl the company's huge database.

Registration process

Registration process

Differentiating Factors
Targets: Bharatmatrimony-15 communities Shaadi.com-29 communities Multiple Portals: Bharatmatrimony- regional matrimony portals Shaadi.com regional matrimony portals and portals like secondshaadi.com

Confidentiality & Security

Both sites are very particular about maintaining secrecy and also security of the details of their members Shaadi.com TRUSTe certification, ISO9001:2000 certification, Shaadi Seal (verification of profile) and Secure Talk (allowing conversation without telling numbers).
Bharatmatrimony-There is a feature of Block and Ignore on Bharatmatrimony.com which is not there in Shaadi.com

Security and confidentiality

Bharatimatrimony
Displays only verified phone numbers. Verification of phone number through its free phone verification service. Matrimony Stamp is a free seal of trust that members can add to their profile. The Stamp is added after the member has got a few basic details attested by a Gazetted Officer/Notary Public.

Matrimony Reference is a copyright feature which enables members to add references of relatives, friends and colleagues for the purpose of marriage. It helps members gather more information about prospects from their near and dear ones.

Database management

Search & Matching

Bharatmatrimony-Once you see a profile on Bharatmatrimony.com, it is not shown to you again. you get a better view with 50 profiles per page on BharatMatrimony.com
Shaadi.com-You get to see same profiles again and again. shows only 10 profiles per page E-matchmaker

Search & Matching-Shaadi.com

Search & Matching-Bharatmatrimony

Regular Search-Most popular search based on a few important criteria one would look for in a life partner. Advanced Search -The most comprehensive search that searches across all profile information. The results of this search will be closer to your expectations. Soulmate Search -Marriage is more than just matching of profile and religious information. Soulmate SearchTM will help you discover your soulmate based on your personality, hobbies and interests.

Additional Services offered

Jurisdiction
Bharatmatrimony
Fraudulent Profile- you should inform the site about it by reporting violation so we may check on the profile and take necessary action against the member. Violation if any can be reported to reportviolation@bharatmatrimony.com.

It is mandatory that you reveal your identity while reporting violation; however, your identity will be kept confidential and will not be disclose to the miscreant.

Jurisdiction
Bharatmatrimony and Shaadi.com Works with Mumbai Police in cases where members report wrongdoing by another member to the Mumbai Police (Cyber Crime Investigation Cell) to tackle fraudulent people.

Revenue Model