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What is communication .?
The exchange of thoughts, messages, or the like, as by speech, signals or writing.
To express oneself in such a way that one is readily and clearly understood.
Methods of Communication:
One-Way:
Two-Way:
Collaborative:
Communication Advantages
Increase productivity.
Reduce stress.
Better understand what others are saying.
CORPORATE
What is corporate .?
Corporate related to corporation
International business
Large organization High public share No. of sub branch's in world wide
Corporate communication
Paul Garrett
1931.
Develop promotion.
effective
publicity
&
with and
the deeds
public with
Arthur Page
VP for PR at AT&T in 1927 Communication is a management function with voice in senior executive team Page developed ethical code corporate communication an for
message
sender
Public Relations
news
receiver
feedback
Advertising
Marketing Communications Marketing Public Relations
Marketing Communication is the branding of products, services, and organizations including such areas as consistency, differentiation, equity, identity, imaging, loyalty, positioning, publicity, promotion, relationships, and reputation.
Marketing is the management function which creates products or services to fill public needs and then persuades the public to buy the products or services.
Public Relations is the management function which creates policies and actions to fill public demands and then persuades the public to approve the policies and actions.
Publicity
Business,
Non-profit-
Public life,
Personal
Internal PR
External PR
Employee Relations
Ownership Relations
Corporate PR
Product PR
Communication control
News Agency
dustbin Readers,
Media
Listener, Viewer
dustbin
Internal communication
External Communication
External communication
The external corporate communication process includes elements like advertising, marketing and public relations.
Human Relations
Public Relations
Marketing Communications
Advertising
External relations Consumer relations, Product marketing PR, Media relations, Financial relations, etc Aid Policy Crisis Management
Leadersemployee
Leaders leaders
Employee employee
Leaders Owners
Internal organisation
Crisis Management
Aid Policiy
Industrial relations
Professional relations
Consumer Relations
Media Relations
Financial Relations
Public Affairs
Issue management
Crisis Management
Aid Policiy
M I
Promotion
Product PR Relations
Personal Marketing
External
Internal
Others
Events Media
Audiovisual
Publications
Today the keys to success in corporate communication are multitasking , management , and integration . Its integrated corporate communication or integrated marketing communication. A combination of knowledge and skills in advertising, marketing communication, marketing, and public relations are expected in major industry. The greatest industry interest in communication professionals today is for individuals who have integrated corporate communication talent and skills and who desire supervisory positions and have a management capability and capacity.
Corporate Communication
Customer Defined set of channels Controlled communication Position a product or service More room for creativity
Multiple stakeholders Multiple channels Variety of communication types Positions an entire organisation Less room for creativity
Needs to be consistent with Needs to be consistent with corporate identity/corporate product / brand attributes brand attributes
Thank you......