168 Greystone Lane • Rochester, NY 14618

janetaronica@gmail.com • 716-725-9565
Twitter: @JanetAronica • www.janetaronica.com

EDUCATION
St. John Fisher College: Rochester, NY
Communication/Journalism — anticipated graduation May 2009 — 3.75 GPA

Nazareth College: Rochester, NY

Significant coursework — Communication/Rhetoric

PROFESSIONAL EXPERIENCE
Marketing Communications Intern: Toshiba Business Solutions
Rochester, NY -- January 2009 -- present
• Creating the organization’s first-ever social media press release • Initiated company Twitter account • Wrote script for
company-wide “on hold” phone message • Use Photoshop and Adobe InDesign to design marketing collateral

Assistant Firm Director: PRIMA Connections (student-run firm at St. John Fisher College)
Rochester, NY -- April 2008 -- present
• Secured new business for agency by establishing contract with Lights of Autumn (a Rochester-based rock band) • Landed
coverage for LOA in Messenger Post and Fisher’s The Cardinal Courier • Write and maintain official biography on Myspace,
Facebook and Last.fm • Coordinate internal communications through Ning.com

Public Relations Intern: Lollypop Farm -- The Humane Society of Greater Rochester
Rochester, NY -- Fall 2008
• Raised over $1,000 with marketing plan for calendar sale • Organized media exposure for Barktoberfest event, helping to
exceed fundraising objectives and raise $112,000 • Produced local and national media lists • Used Adobe InDesign to design
marketing collateral

Public Relations Intern: Eric Mower and Associates

Rochester, NY -- Summer 2008
• Utilized CISION software and Technorati to collect story placement research and conduct blog monitoring project for Kodak •
Compiled quarterly clipping report for KI Furniture • Wrote press releases for Rochester Small Business Council and Centrilogic

News Intern: 13 WHAM TV

Rochester, NY -- Summer 2007
• Worked with health reporter, assisted at shoots • Used broadcast style of writing by contributing to newscast scripts •
Researched and prepared information for graphics department for medical segments

Marketing Intern: America’s Fair (Erie County Fair)

Hamburg, N.Y. -- August 2006
• Media relations, handled press coverage of the fair • Helped with set-up and implementation of promotional events

Freelance Journalist: NEXT (teen section of The Buffalo News)

Buffalo, N.Y. -- October 2003 -- June 2005
• Carried out research and interviews • Proposed original story ideas and met deadlines • Highlight, June 2005: Email
interviewed Nicholas Sparks for article about The Notebook

RELATED ACTIVITIES
Member: Public Relations Student Society of America (St. John Fisher College)
Rochester, N.Y. -- January 2008 -- present
• Attend bi-monthly meetings as well as national and regional conferences

Co-Editor: The Gleaner (student-run newspaper at Nazareth College)

Rochester, N.Y. -- June 2007 -- December 2007 (staff since November 2006)
• Enhanced publication frequency and spearheaded re-design • Led weekly staff meetings and published articles in every issue
• Increased staff size and coached new writers in one-on-one conferences

WORK EXPERIENCE
Server: Biaggi’s Ristorante Italiano
Victor, N.Y. -- August 2008 -- present

Server: Bellini’s Italian Eatery

Victor, N.Y. -- August 2007 -- August 2008